Built a D to C brand from an idea to a million dollars annual revenue business, specializing in home decor for the younger generation’s lifestyle

Initiated and managed AliExpress’s global APP sales channel end-to-end • Led the first 11.11 Shopping Festival marketing for the category sales channel in the Brazilian market • Standardized the marketing workflow for sales channels, including the process for collaboration between vendors and multiple internal teams• Differentiated operational strategies based on data from different countries, such as developing new algorithms and leveraging external marketing resources

Selected for the 2020 Nike Management Trainee Program Early Career Jun 2020 – Aug. 2020• Implemented new retail strategies to address the impact of COVID-19, including analyzing customer behavior, enhancing local marketing tools, and redistributing customers to multiple sales channels• Customized Fission marketing strategy for retail stores to attract diverse customer segments and increase engagement and sales

Responsible for social marketing content, trailers, TV, digital, and print ads for high-profile marketing campaigns, driving high ROI traffic • Evaluated and audited social advertisement on the Wechat platform, achieving an interactive rate 50% higher than the industry average• Lead vision design for the 2018 New Year campaign’s packaging, including but not limited to icon design, VI standard, and icon application