Yao Khong Email & Phone Number

An established Marketing and Business Development professional, I have over 10 years’ experience in retail, food and beverage industries. Supported by completion of my degree in Marketing and Management in 2005►As Marketing Director at New Zealand Natural, Malaysia, I contributed best practice marketing strategies, and implemented marketing campaigns across traditional, new and social platforms. I had great success producing creative social media content that generated brand exposure and a strong social media following. ►Owner and operator at Craft Brews; I worked across brand development, marketing, sales, restaurant operations, finance and human resources. One of my key goals was to promote craft beer in Malaysia. I successfully achieved this, since pioneering the brewhouse and restaurant concept, the market has expanded with entrance of further craft beer pubs, restaurants and retail outlets. ►My key success in this role was my expansion of Rogue Ales distribution in Malaysia. I secured exclusive distribution rights to the largest craft brewers brand in America and implemented strategy to expand distribution within hospitality industry, supermarkets, hotels and restaurants. Seeing brands succeed and contributing to this success is highly rewarding. Driven and motivated, I’ve demonstrated my skills identifying opportunities for business, and supporting business growth with strategic marketing strategy. I look forward to connecting with industry professionals to share insights and exchange ideas

Listed skills include Marketing Strategy, Marketing Campaign Design, Local Area Marketing, Channel Management, and 24 others.