Yao Chen Email & Phone Number

Beijing, China

Responsible for managing and operating a social media account with 6 million subscribers, which includes pushing and updating daily content, managing subscribers' interactions with the account. Managed media relations and coordinated with external communication agencies. Identified and executed co-marketing initiatives with complementary brands and influencers to maximize engagement and reach.Responsible for managing an e-commerce platform for FMCG, planning and executing large-scale marketing campaigns. Improved ROI through data analysis and optimized ad performance. Handled multi-platform content creation, influencer partnerships, and client relationships, driving engagement and increasing conversion rates.

Beijing, China

Operate online e-commerce platform, responsible for converting users in social media into cashable customers, managing ad push in social media and daily business activities. Develop and articulate a comprehensive marketing roadmap that supports overarching business objectives and growth strategies, with a focus on expanding customer acquisition, and driving revenue generation.

Master'S Degree, Digital Culture And Emerging Media

Communication, Journalism, And Related Programs