Yao Geng Email & Phone Number

Hangzhou, Zhejiang, China

Shenzhen, Guangdong, China

Estero

• Implemented strategic revenue plan, leveraging analytics, to support profit contribution improvement and revenue share growth targets in key segments and markets of responsibility. • Analyzed data in different reports (Tableau server, Reservation PowerPivot, etc.) to forecast peaks and balance reservation pace by verify and adjusted pricing recommendations in PROS CMS, RMS, and other key internal systems.• Ran queries and developed tools to identify and examine market anomalies and business trends. • Worked closely with sales team, operation team and create business programs, retain customers and drive revenue growth.

Rochester

Conducted a deep, objective competitive analysis using a Gartner Magic Quadrant approach.

Rochester

·Conducted a phone and email survey to update existing data;·Updated logistic regression for existing metrics and two additional metrics;·Explored which metrics and combination of metrics had most impact for a successful business.

Beijing， China

·Conducted external surveys targeting industrial customers’ online behavior and internal satisfaction surveys targeting employee exhibition feedback to facilitate marketing budget decision.·Independently edited monthly newsletter tracking market trends and competitors’ activities that served as competitive intelligence documentation.·Systematically analyzed Siemens website satisfaction survey and customer brand-awareness for low-voltage electronic products.

Beijing, China

·Independently monitored media (paper media and social media) for Qualcomm anti-trust investigation and provided suggestions for image building.·Formulated communication strategy for Beijing Oriental Electronics by assisting with enterprise-related dataset creation.·Conducted policy, industry trends, competitors and media publications research for pitching new clients in engineering machinery industry.·Drafted media research reports for 2014 G20 forums.

Master’S Degree, Marketing Analytics (Stem Certified), 3.68

Activities and Societies: Women's Chorus (With students in Eastman)Marketing Analytics program is aimed at training marketing.

Bachelor Of Arts (Ba), Business English, Finance (Second Major), Gpa 3.78/4.(Top 10)

Activities and Societies: School Volunnteer Union Universitiy Chorus2012-2013 Head of Volunteer Union ·Led 3 deputy heads, 12 directors.