Director
CurrentDirector of the Strategic Marketing in HSD: led team in strategic insights, decoding, and execution planning for the company’s 3-year strategy, market and product strategy, and capacity investment plan, contributing to organizational transformation and reshaping.Sodium Battery Strategy: defined product, built strategic alliances, led April 2023 cell launch, and led the development of system products with a top forklift company in Japan and few top telecommunications firms… Show more Director of the Strategic Marketing in HSD: led team in strategic insights, decoding, and execution planning for the company’s 3-year strategy, market and product strategy, and capacity investment plan, contributing to organizational transformation and reshaping.Sodium Battery Strategy: defined product, built strategic alliances, led April 2023 cell launch, and led the development of system products with a top forklift company in Japan and few top telecommunications firms globally.Overseas Energy Storage Market Strategy: initiated the cell projects for ESS market, crafted breakthrough overseas strategy; facilitated a US investor to invest CNY-20million with HSD to build a Pack production base in US, and is advancing an Norwegian investor to invest to build a Pack production base in Europe (potential investment amount: CNY 15-million).Energy Storage Ecosystem & Finance Strategy: centered on customer needs, orchestrated strategic collaborations with multiple industry resources and HSD, including but not limited to partnerships like DQ (European home storage), ZKHN (base station sodium batteries), AS (Nordic photovoltaic storage charging product definition), CS/AST (Thai photovoltaic storage charging pilot project implementation), HPKJ (system-level product cooperation), and other upstream/downstream companies like BTKJ, ANKER, DDXNY, BSG, JYKJ, BMKJ, BBXNY in material, equipment, and system product definition and cost reductionMarketing System Reconstruction: implemented company strategy across marketing levels, including revamping exhibition mechanisms, establishing new showrooms, organizing exposure and press events, and redesigning standard customer reception processes. Show less