Yaowei R. Email and Phone Number
Hi👋,Hi, I'm Yaowei. I’m a UI/UX designer & Webflow developer. I collaborate with people to bring their ideas to life in ways that are accessible, innovative, impactful, and intuitively easy to use.2016My design journey began as a photographer using Wix to create my portfolio, sparking my interest in digital design.2020I launched an e-commerce jewelry store, handling everything from market research to branding and development on Shopify. This experience led me to discover UX design, a natural fit for my user-focused approach.2024Fast forward to 2024, I’ve dived into various projects as a UI/UX designer. Skilled in Figma and knowledgeable in frontend technologies like HTML, CSS, and JavaScript to bridge design and development.Let's connect 🙌Tools: Figma, Miro, Webflow, Spline, LottieFiles, Google Suites, Adobe Creative Suites, Pencil & PaperKeywords: UX/ UI Design • User Research • Product Design • Interaction Design • Information Architecture • Personas • Research Synthesis • Wireframing • Low-Fidelity Prototype • High-Fidelity Prototype • Human Centered design • Usability Testing
Freelancer
View- Employees:
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User Experience DesignerFreelancer Oct 2023 - PresentVancouver, British Columbia, Canada• Provide UI/UX design and web design services for various clients, specializing in platform use such as Webflow.• Assist companies with rebranding their websites, ensuring a cohesive and modern visual identity.• Collaborate closely with clients to understand their needs and deliver tailored design solutions.• Utilize front-end coding skills in HTML/CSS and JavaScript to effectively communicate with development teams.
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Ux DesignerFood For Thought Jul 2023 - Aug 2023Vancouver, British Columbia, Canada• Improved user signup flow and overall dashboard experience by strategic redesign.• Implemented a end-to-end B2C food ordering process being successfully adopted by users, involving competitive analysis, wireframing, a design system, and usability testing.• Conducted in-depth analyses of school lunch products to identify competitor strengths, weaknesses, and opportunities, informing business and product strategy.• Iteratively refined the high-fidelity design by integrating user feedback and collaborated with designers, engineers, and stakeholders to translate business requirements into user-centered solutions. -
User Experience DesignerSpringboard Apr 2023 - May 2023Vancouver, British Columbia, Canada• Enhanced the dashboard experience and implemented a data visualization solution, prioritizing business constraints.• Developed a research plan and conducted user interviews to address user pain points. Crafted sitemaps and MVPs based on research findings, utilizing affinity diagramming.• Implemented A/B testing to guide iterative improvements in the final high-fidelity design and mockups, based on user feedback. -
User Experience DesignerSpringboard Mar 2023 - Apr 2023Vancouver, British Columbia, Canada• Guided a Google Design Sprint to enhance the gallery and museum experience for museum visitors.• Synthesized data using affinity diagrams and empathy maps to uncover user pain points. • Employed lighting practices to draw inspiration from the current market, then selected the most feasible solution using Crazy 8s and 3-panel boards.• Developed an end-to-end storyboard and conducted in-person usability testing, allowing users to iterate with the prototype to identify key improvements.
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Product DesignerSpringboard Oct 2022 - Mar 2023Vancouver, British Columbia, Canada• Designed an iOS app to enhance the health and nutrition experience for users with dietary restrictions.• Conducted user surveys, interviews, and synthesized data to understand user pain points, leading to the creation of target personas, sitemaps, user flows, and MVP requirements.• Developed a design system following WAG 2.0 AA accessibility standards for an inclusive user experience.• Conducted usability testing on wireframes and iterated the prototype to refine the high-fidelity design based on user feedback.
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E-Commerce Strategist & Ux ResearcherGreenpomelo 2020 - 2022Vancouver, British Columbia, Canada• Founded a fashion jewelry e-commerce business, handling market research, branding, and website development using Shopify and Etsy. • Understood user needs through online surveys to tackle pain points with targeted strategies, notably boosting sales with the creation of the "Raincouver" necklace line.• Shoot product photos and select fonts that align with the brand identity.• Oversaw end-to-end operations, including branding, product photography, merchandising, website administration, social media, sales, packaging, shipping, marketing, and customer service. -
Style AdvisorAritzia Jan 2020 - Mar 2020Vancouver, British Columbia, Canada• Provide personalized styling consultations to customers, offering tailored advice on Aritzia's latest fashion trends and products. Build and maintain strong customer relationships through effective communication.• Assist with inventory management, including restocking merchandise and conducting regular stock checks.Process transactions accurately using the point-of-sale (POS) system.• Stay informed about current fashion trends, new arrivals, and product knowledge to provide accurate and up-to-date information to customers. -
PhotographerFreelance 2016 - 2018Toronto, Ontario, Canada• Conducted tailored 1-on-1 client interviews before each photoshoot to meet specific needs. Photography genres, including weddings, food, events, and portraits. Proficient in Photoshop and Lightroom.• Managed end-to-end workflow, including client liaison, location scouting, photography sessions, photo editing with Photoshop and Lightroom, and dedicated customer service.
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Television DirectorZhejiang Broadcast And Television Technology Co., Ltd. 2011 - 2012Hangzhou, Zhejiang, China• Television director of entertainment programs at one of China's largest broadcast and television stations.• Responsibilities included creating host rundowns, researching trending entertainment topics, and managing multiple concurrent entertainment shows and a live stream event.• Prioritized teamwork and audience engagement as key elements of the role, fostering strong connections with the viewers.
Yaowei R. Education Details
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Ux/Ui Design
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Music Technology -
Audio Post-Production -
Radio, Television, And Digital Communication
Frequently Asked Questions about Yaowei R.
What company does Yaowei R. work for?
Yaowei R. works for Freelancer
What is Yaowei R.'s role at the current company?
Yaowei R.'s current role is UX/UI Designer | Product Designer | Webflow Developer.
What schools did Yaowei R. attend?
Yaowei R. attended Springboard, Zhejiang University Of Media And Communications, Fanshawe College, Shih Hsin University.
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