Provide consultancy to various brands and organization, such as Italian Trade Commission Shanghai office to help Italian brands to grow their e-business in China. The projects include opening social accounts and e-shops for brands on various e-marketplaces, building and managing an Italian Pavilion HelloITA on Alibaba Brandhub platform with over 100 brands, planning media buy and social content on various platforms, and organizing Sino-Italian study and trading visits mainly in online and O2O business.

Spa Esprit Group is the leading lifestyle group in Asia, of which two of the first brands above created in Singapore, had landed in Shanghai in 2009. Strip & Browhaus had been crowned the best Beauty & Spa brand by City Weekend Shanghai every year since.I was in charge of marketing operations of both brands for Shanghai outlets. The scope of responsibilities ranges from online (digital, E-CRM and E-commerce) to offline (events, CRM, customer service, training) planning and execution. I led a team of 3 people. I reported to Shanghai Managing Partner.www.strip-china.cn www.browhaus.cn/shanghai/

As the national treasure of France in luxury crystal ware making, Baccarat has created legends in illumination, home decor, table ware and jewelry sectors since over 250 years.I was in charge of marketing and communication operations in Greater China (B2B and B2C) of all BUs, including O2O projects. I initiated various co-branding activities with key luxury brands and media.Close collaboration with local sales, VM and retail marketing for better performance and evaluation. Constant communication with HQ marketing and digital for collaboration and reporting. I reported to CEO Asia. Recommendations from both HQ and China are available.www.baccarat.cn

Provide trainings for JM Weston, Celine and 8 brands within Richemont group (China & Hong Kong) on various subjects to their retail and call center team (see Training experience listed below).

Approche Sur Mesure (ASM) is the leading French contact center, which provides worldwide consulting service to major luxury and high-end fashion brands (In China: LVMH, Richemont, Pierre Fabre and BPI Group, Baccarat) on e-commerce, CRM, customer care, training and mystery calling.As the branch manager, my role was divided into different categories: general management and bench marker for ASM Shanghai; account manager towards brands (both HQ and China Branch); HR, trainer and supervisor to a team of 10 people.- Report directly to CEO in global HQ on P&L and client portfolio management. Attend regular business meetings and trainings in Paris on both vendor and brands’ sides.- Attend prospective meetings together with the BD Manager, review pricing and proposals in order to offer tailor-made service packages to luxury brands.- Used to work with internal and external partners in a worldwide scope for international projects 24/7.Training experience:- Conduct regular internal and external trainings for ASM worldwide and luxury brands on products, procedures and sales driven customer service.- Conduct various training programs: art of calling, voice shaping, luxury codes and speeches, complain management, luxury online selling, client profile distinguishing and personal info capture techniques.- Translate and implement the training guidelines and programs; ensure all training materials are tailor-made for each brand and the profiles of the participants.- Assist the brands in prioritizing training needs, define training calendar together and provide optimal training programs, which aims at performance improvement in the regular mystery calling projects of the brands.- Follow-up with the training programs by measuring and tracking assessment results and propose mystery calling waves accordingly.http://www.approche-sur-mesure.fr/