Nicole Yap Email & Phone Number

Las Vegas, Nv, Us

Las Vegas, Nv, Us

Las Vegas, Nv, Us

- Executed Paid Social and Display campaigns for Atlantic City’s Q3 - Q4 Suite Sales which generated $41,533 and $71,795 in revenue and led to 189% and 181% in ROAS respectively- Built ad tags, created UTM tracking codes, and managed creative trafficking within Google Campaign Manager- Compiled month-end digital reporting for stakeholders, making recommendations for campaign optimizations, including but not limited to identifying trends, shifting spend based on performance, and adjusting tactics to achieve KPI’s- Evaluated multi-channel proposals and provided media recommendations under the guidance of the Media Manager for East Region and Western Tribal - Successfully negotiated a savings of $34,481 for out-of-home media for Harrah's Ak-Chin Hotel and Casino

Us

- Acquired and oversaw 6 additional markets that were rated within the top 70 Nielsen largest markets- Continued working with client list mentioned in the section below in addition to Elvis Presley Enterprises, Lucas Films, Ketologic, and G5 Entertainment- Analyze previous year's post-buy data to create roadmaps for new campaigns and negotiate rates with station reps and sales managers- Generated $12,903 in sales by selling 357 Star Wars Chia Pets and Clapper units at the 2019 Star Wars Celebration in Chicago

Us

- Assisted both the Founder and President of Joseph Pedott Advertising & Marketing place media buys in the top 30 US Nielsen rated markets and Canadian markets- Set up and managed campaigns for clients such as Chia Pets, The Clapper, Ove Glove, CSL (Creosote Sweeping Log), ShurTech Brands, Thundershirt, Game Loft and Brownie Brittle- Coordinated with 38 station reps to place media buys and ensure campaigns goals were being met throughout each campaign, such as GRPs, CPP, CPM and reach - Maintained 26 campaigns between August 2017 - March 2018

- Increased membership by 10% each month from January 2016 to December 2016 by creating social media advertising campaigns and implementing advertising tactics- Organized two CABW fundraiser workouts for the local animal shelter and successfully raised 2,650 CNY ($450) with 37 participants total - Maintained social media presence on Instagram and Youku by posting weekly workout videos that engaged and challenged our clients to get fit

- Planned and executed Valentine’s Day Social Media campaign that generated 808 link clicks and engaged 882 customers to take action within the first week- Created Guely Ray website, wrote copy, and product descriptions for 50 Guely Ray items - Measured advertising effectiveness using Google Analytics and Facebook Ad Manager- Collaborated with team of Design, SEM, Advertising, and Sales to create and manage Social Media ad campaigns

-Handled all new client inquiries and optimize first contact to initial consultation; create improved end-to-end process for client intake-Collected and analyzed customer data using Excel to identify business leads-Assisted the Founder in delegating tasks and setting deadlines to complete projects-Conducted SWOT analysis for Complete Home Keepers--e.g. identify top 10 industry leaders, their target market and USP, our target market and USP, and what differentiates CHK from competition-Revised and developed content for the new website using Wordpress--e.g. Home, About Us, Contact, Services, Rates page, update Yelp Reviews, and photo captions-Measured advertising and marketing effectiveness using Google Analytics

Westchester, Illinois, Us

- Completed 25+ special orders daily through packaging and phone calls- Informed customers of product features and benefits of new and rented texts and digital media - Balanced cash drawer and receipts at the end of a shift

San Jose, Ca, Us

- Computed and analyzed customer data using Excel Spreadsheets; CRM technology --e.g. number of guests signed up for loyalty program, patron visits, redemption dollar value, and orders tracked per month- Drafted and wrote 3 case studies that were used as promotional material for the company at trade shows- Assisted the Director of Marketing weekly by researching current Restaurant, Mobile Marketing, CRM, and Cloud trends for the company's social media sites

- Developed life skills for young girls aged 9+ --e.g. leadership qualities, teamwork, and communication skills - Instructed 8-16 girls at a time throughout the day

Bachelor Of Science (Bs), Marketing

Marketing