Celine Yap Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Denver, Colorado, United States

Philippines

•Headed the bills payment business of GCash.•Lead the Bills Payment business team with a focus on enhancing the definition and growth of the product in its market. •Drove the entire vision and delivery of innovative new products to keep GCash Pay Bills relevant and competitive. •Ensured that that the company’s overall strategy and goals are supported by those of the product; that the product goals and strategy do not deviate from that of the business.•Initiated and oversaw the… Show more •Headed the bills payment business of GCash.•Lead the Bills Payment business team with a focus on enhancing the definition and growth of the product in its market. •Drove the entire vision and delivery of innovative new products to keep GCash Pay Bills relevant and competitive. •Ensured that that the company’s overall strategy and goals are supported by those of the product; that the product goals and strategy do not deviate from that of the business.•Initiated and oversaw the development and management of the product’s roadmap based on the adopted strategies and vision.•Managed the innovation and improvement of the product in such a way that ensured that GCash Pay Bills was constantly growing to suit the consumers’ needs. •Developed metrics to assess the success of the product, it's features, and determined necessary enhancements•Managed cross-functional teams in business, and product design/engineering•Responsible for managing and implementing marketing initiatives through research, strategic planning and implementation.•Collaborated with customers, team members, and outside influencers to ensure a solid and well-rounded understanding of product and developing needs Show less

Ncr - National Capital Region, Philippines

• Headed the Bills Payment service of GCash• Created product strategies and roadmaps• Collected and analyzed feedback from stakeholders to shape features and end-product• Implemented product strategies with cross functional teams• Ensured product launches are executed and on-schedule• Developed product marketing strategies aimed at optimizing product growth and retention• Conceptualized and executes campaigns to increase product usage• Drove post-launch marketing… Show more • Headed the Bills Payment service of GCash• Created product strategies and roadmaps• Collected and analyzed feedback from stakeholders to shape features and end-product• Implemented product strategies with cross functional teams• Ensured product launches are executed and on-schedule• Developed product marketing strategies aimed at optimizing product growth and retention• Conceptualized and executes campaigns to increase product usage• Drove post-launch marketing programs for sustained growth• Engaged and managed partners• Grew the business by 8x in 1 year • Increased retention rate of users from 32% to 65% in 5 months Show less

Quezon City, Philippines

• Developed customer acquisition strategies for public launch.• Mapped Customer Experience Journey to determine PushKart.ph’s proper positioning• • Helped develop key messaging that resonated to the target market• Designed Online and offline awareness and engagement campaigns• Increased social media awareness to 56% in two weeks.

Ncr - National Capital Region, Philippines

- Responsible for inventory management. o Liaising with eCommerce platforms for inventory availability and stock replenishment o Listing SKUs online and diversification of product mix. o Monitoring of online implementation of customer engagement initiatives. - Tasked to develop online promotions for brands with the goal of increasing overall eCommerce sales- Assisted with the development of online marketing pushes with brand teams to drive consumers to the… Show more - Responsible for inventory management. o Liaising with eCommerce platforms for inventory availability and stock replenishment o Listing SKUs online and diversification of product mix. o Monitoring of online implementation of customer engagement initiatives. - Tasked to develop online promotions for brands with the goal of increasing overall eCommerce sales- Assisted with the development of online marketing pushes with brand teams to drive consumers to the eCommerce platform.- Responsible for driving innovations within the sales organization by exploring other eCommerce platforms for future opportunities o Tapping brand teams to initiate eCommerce efforts o Feasibility checks with different platforms in providing sampling & selling opportunities- Assisted in developing short term and long term strategies which contributed to the overall direction of the project. Show less

Zamboanga City, Philippines

-Aids the marketing department in coordinating with buyers -Aids in the promotion of seafood processing department products-Carries out day to day administrative tasks

Ncr - National Capital Region, Philippines

-Responsible for procurement, transportation, and cataloging of inventory-In charge of identification and negotiation of retail opportunities around Metro Manila-Involved in creation and conceptualization of promotional materials

Makati City, Philippines

1. Participated in the recruitment process of applicants which includes: - On-ground activation during job fairs - Screening process of applicants - Deliberation and evaluation of short-listed applicants2. Responsible for accomplishing clerical duties such as: - Administering the diagnostic test of applicants - Evaluating and interpreting results

Master Of Business Administration (M.B.A.)

Activities and Societies: AIM Career Services Offices- Student Arm, Innovations Club, Regional Finalist in Global Social Venture.

Basic Management Program

Bachelor Of Science (B.S.), Psychology

Activities and Societies: University of Santo Tomas College of Science Student Council, Philippine Mental Health Association.

High School

Activities and Societies: Volleyball Varsity