Celine Yap

Celine Yap Email and Phone Number

Marketing Associate @ Kin Innovation
Toronto, ON, CA
Celine Yap's Location
North York, Ontario, Canada, Canada
Celine Yap's Contact Details

Celine Yap work email

Celine Yap personal email

About Celine Yap

Celine Yap is a Marketing Associate at Kin Innovation. She possess expertise in marketing, marketing strategy, marketing communications, social media, management and 8 more skills. She is proficient in English, Chinese (Fookien), Basic Mandarin and Filipino.

Celine Yap's Current Company Details
Kin Innovation

Kin Innovation

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Marketing Associate
Toronto, ON, CA
Website:
kinimobile.com
Employees:
5
Celine Yap Work Experience Details
  • Kin Innovation
    Marketing Associate
    Kin Innovation
    Toronto, On, Ca
  • Top Real Estate Solutions, Llc
    Business Manager
    Top Real Estate Solutions, Llc Mar 2024 - Present
    Denver, Colorado, United States
  • Mynt (Globe Fintech Innovations, Inc.)
    Bills Payment Business Head
    Mynt (Globe Fintech Innovations, Inc.) Nov 2018 - Nov 2020
    Philippines
    •Headed the bills payment business of GCash.•Lead the Bills Payment business team with a focus on enhancing the definition and growth of the product in its market. •Drove the entire vision and delivery of innovative new products to keep GCash Pay Bills relevant and competitive. •Ensured that that the company’s overall strategy and goals are supported by those of the product; that the product goals and strategy do not deviate from that of the business.•Initiated and oversaw the… Show more •Headed the bills payment business of GCash.•Lead the Bills Payment business team with a focus on enhancing the definition and growth of the product in its market. •Drove the entire vision and delivery of innovative new products to keep GCash Pay Bills relevant and competitive. •Ensured that that the company’s overall strategy and goals are supported by those of the product; that the product goals and strategy do not deviate from that of the business.•Initiated and oversaw the development and management of the product’s roadmap based on the adopted strategies and vision.•Managed the innovation and improvement of the product in such a way that ensured that GCash Pay Bills was constantly growing to suit the consumers’ needs. •Developed metrics to assess the success of the product, it's features, and determined necessary enhancements•Managed cross-functional teams in business, and product design/engineering•Responsible for managing and implementing marketing initiatives through research, strategic planning and implementation.•Collaborated with customers, team members, and outside influencers to ensure a solid and well-rounded understanding of product and developing needs Show less
  • Mynt (Globe Fintech Innovations, Inc.)
    Product And Marketing Manager For Merchant Solutions
    Mynt (Globe Fintech Innovations, Inc.) Jun 2017 - Nov 2018
    Ncr - National Capital Region, Philippines
    • Headed the Bills Payment service of GCash• Created product strategies and roadmaps• Collected and analyzed feedback from stakeholders to shape features and end-product• Implemented product strategies with cross functional teams• Ensured product launches are executed and on-schedule• Developed product marketing strategies aimed at optimizing product growth and retention• Conceptualized and executes campaigns to increase product usage• Drove post-launch marketing… Show more • Headed the Bills Payment service of GCash• Created product strategies and roadmaps• Collected and analyzed feedback from stakeholders to shape features and end-product• Implemented product strategies with cross functional teams• Ensured product launches are executed and on-schedule• Developed product marketing strategies aimed at optimizing product growth and retention• Conceptualized and executes campaigns to increase product usage• Drove post-launch marketing programs for sustained growth• Engaged and managed partners• Grew the business by 8x in 1 year • Increased retention rate of users from 32% to 65% in 5 months Show less
  • Pushkart.Ph
    Marketing Consultant
    Pushkart.Ph Sep 2016 - Nov 2016
    Quezon City, Philippines
    • Developed customer acquisition strategies for public launch.• Mapped Customer Experience Journey to determine PushKart.ph’s proper positioning• • Helped develop key messaging that resonated to the target market• Designed Online and offline awareness and engagement campaigns• Increased social media awareness to 56% in two weeks.
  • Nestlé
    Sales: E-Commerce Intern
    Nestlé Jun 2016 - Aug 2016
    Ncr - National Capital Region, Philippines
    - Responsible for inventory management. o Liaising with eCommerce platforms for inventory availability and stock replenishment o Listing SKUs online and diversification of product mix. o Monitoring of online implementation of customer engagement initiatives. - Tasked to develop online promotions for brands with the goal of increasing overall eCommerce sales- Assisted with the development of online marketing pushes with brand teams to drive consumers to the… Show more - Responsible for inventory management. o Liaising with eCommerce platforms for inventory availability and stock replenishment o Listing SKUs online and diversification of product mix. o Monitoring of online implementation of customer engagement initiatives. - Tasked to develop online promotions for brands with the goal of increasing overall eCommerce sales- Assisted with the development of online marketing pushes with brand teams to drive consumers to the eCommerce platform.- Responsible for driving innovations within the sales organization by exploring other eCommerce platforms for future opportunities o Tapping brand teams to initiate eCommerce efforts o Feasibility checks with different platforms in providing sampling & selling opportunities- Assisted in developing short term and long term strategies which contributed to the overall direction of the project. Show less
  • Yl Fishing Corporation
    Marketing Officer
    Yl Fishing Corporation May 2012 - Aug 2015
    Zamboanga City, Philippines
    -Aids the marketing department in coordinating with buyers -Aids in the promotion of seafood processing department products-Carries out day to day administrative tasks
  • Way Of Life Apparel
    Marketing And Operations Officer
    Way Of Life Apparel Sep 2012 - Apr 2014
    Ncr - National Capital Region, Philippines
    -Responsible for procurement, transportation, and cataloging of inventory-In charge of identification and negotiation of retail opportunities around Metro Manila-Involved in creation and conceptualization of promotional materials
  • Philippine Daily Inquirer
    Intern
    Philippine Daily Inquirer Apr 2011 - May 2011
    Makati City, Philippines
    1. Participated in the recruitment process of applicants which includes: - On-ground activation during job fairs - Screening process of applicants - Deliberation and evaluation of short-listed applicants2. Responsible for accomplishing clerical duties such as: - Administering the diagnostic test of applicants - Evaluating and interpreting results

Celine Yap Skills

Marketing Marketing Strategy Marketing Communications Social Media Management Administration Market Research Recruiting Powerpoint Leadership Business Strategy Microsoft Excel Strategic Planning

Celine Yap Education Details

Frequently Asked Questions about Celine Yap

What company does Celine Yap work for?

Celine Yap works for Kin Innovation

What is Celine Yap's role at the current company?

Celine Yap's current role is Marketing Associate.

What is Celine Yap's email address?

Celine Yap's email address is cy****@****aim.edu

What schools did Celine Yap attend?

Celine Yap attended Asian Institute Of Management, Asian Institute Of Management, University Of Santo Tomas, Immaculate Conception Academy.

What are some of Celine Yap's interests?

Celine Yap has interest in Social Services, Children, Trying Out Different Sports, Environment, Boxing, Trying Out New Food/cuisines, Science And Technology, Traveling Exploring New Places, Disaster And Humanitarian Relief, Socialising With Friends.

What skills is Celine Yap known for?

Celine Yap has skills like Marketing, Marketing Strategy, Marketing Communications, Social Media, Management, Administration, Market Research, Recruiting, Powerpoint, Leadership, Business Strategy, Microsoft Excel.

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