Doreen Yap Email & Phone Number

- Placement and optimization of digital ads- Develop and coordinate media plans and strategies with Digital Business counterparts for brand approval- Ensure fulfillment of campaign deliverables and KPIs- Track budget spend of each managed account- Provide mid-campaign and post-campaign reports- Ensure profitability of campaigns are achieved

- Deliver digital media services based on different advertisers' campaigns with ABS-CBN- Develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible- Identify the most appropriate medium/media combination to ensure that the advertiser's campaign KPIs are met- Discuss appropriate digital media strategies with digital marketing and client success counterparts and Digital Account Executives- Utilize various ad units, innovations for Display and Video campaigns for clients, ABS-CBN solutions and provide recommendations and solutions for the Digital Marketing team's pitches

Philippines

- Work with clients in the development of ATL (TV, Radio, Print) and digital media strategies for different San Miguel food brands (Magnolia, San Miguel Foods, Inc., San Miguel Super Coffeemix, Inc.)- Present in-depth analysis of competitive landscape for each category to identify brand opportunities and overall media thrust- Plot media amplification tactics to ensure impactful campaign executions- Coordinate with advertising and media experts to understand how to approach emerging trends and strengthen brand proposition while incorporating best practices across all platforms- Develop, present, and negotiate proposals, and manage delivery of integrated media campaigns- Create and present post-campaign and mid-campaign reports, monitor competitive activity, and provide extensive support and/or data as needed by clients- Create and track CEs

Media Planning:Interpreting the client's business needs to create digital proposals that determine the best type of digital media to use for different clients. Clients served are from various industries such as automotive, healthcare, restaurant, sports and recreation, home services, etc.Email support:Develop strong client relationships and resolve client's queries regarding the setup, performance, and delivery of their campaigns.Ad Trafficking:Responsible for providing support to clients and production teams including the setting up, administering of digital campaigns, handling new advertisers and new technologies, creating reports as well as troubleshooting issues

RESPONSIBILITIES:To assist in the Operations Director and Head of Production in the Production Department including, but not limited to, the creation of cost estimates (CEs), generating and routing of updated event grids weekly, and manpower tracking and trafficking;Help in the production/set-up of events awarded after bidding of Accounts team;Collation and submission of all events paraphernalia - items procured during each event, all event videos and photo coverage, and;Accomplishing and filing all necessary documents for submission - Saga Events, Inc. Pull-Out Forms, Event Manpower List et al.ACCOMPLISHMENTS:Helped with the completion of events for 2 of Saga Events, Inc.'s major clients - Globe and LTGI (Lucio Tan Group, Inc.)Held logistics for Saga Events, Inc.'s 2014 Internal and Industry Christmas Event

Bachelor'S Degree, Communication Arts

Education record