Doreen Yap Email & Phone Number

- Placement and optimization of digital ads- Develop and coordinate media plans and strategies with Digital Business counterparts for brand approval- Ensure fulfillment of campaign deliverables and KPIs- Track budget spend of each managed account- Provide mid-campaign and post-campaign reports- Ensure profitability of campaigns are achieved

- Deliver digital media services based on different advertisers' campaigns with ABS-CBN- Develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible- Identify the most appropriate medium/media combination to ensure that the advertiser's campaign KPIs are met- Discuss appropriate digital media strategies.

Philippines

- Work with clients in the development of ATL (TV, Radio, Print) and digital media strategies for different San Miguel food brands (Magnolia, San Miguel Foods, Inc., San Miguel Super Coffeemix, Inc.)- Present in-depth analysis of competitive landscape for each category to identify brand opportunities and overall media thrust- Plot media amplification.

Media Planning:Interpreting the client's business needs to create digital proposals that determine the best type of digital media to use for different clients. Clients served are from various industries such as automotive, healthcare, restaurant, sports and recreation, home services, etc.Email support:Develop strong client relationships and resolve.

RESPONSIBILITIES:To assist in the Operations Director and Head of Production in the Production Department including, but not limited to, the creation of cost estimates (CEs), generating and routing of updated event grids weekly, and manpower tracking and trafficking;Help in the production/set-up of events awarded after bidding of Accounts team;Collation.

Bachelor'S Degree, Communication Arts

Education record