Bernard Yap Email & Phone Number

Regional E-commerce Manager | Digital Strategist | E-commerce ExpertOver 15 years of driving success in E-commerce for retail companies🌐 About Me:Passionate about revolutionizing retail through strategic E-commerce initiatives. With over 15 years of experience, I have honed my expertise in building and optimizing E-commerce platforms for retail giants.🚀 Current Role:Regional E-commerce Manager at Skechers SEA, entrusted with leading a dynamic, cross-functional team across multiple countries. Together, we drive the E-commerce business, crafting innovative strategies, and enhancing the omni-channel shopping experience in South East Asia.💡 Expertise: E-commerce Strategy & Execution Online Marketing, SEO, SEM Web Analytics & Data-driven Insights DTC Brand Website, Lazada, Shopee, TikTok Shop Digital Strategy Development Omni-channel Retailing Mastery TikTok Social Ecommerce🔨 Key Achievements: Pioneered and executed game-changing E-commerce initiatives, resulting in a doubling of year-on-year revenue. Orchestrated successful SEO/SEM campaigns, boosting organic traffic by 300% for brand website. Implemented web analytics strategies, leading to the establishment of SOP for e-commerce merchandising OTB planning. Conceptualized and executed the next-generation TikTok Shop social live commerce selling, resulting in a 10% contribution to revenue.🌟 Why Me?I thrive on leveraging cutting-edge technologies and market trends to propel E-commerce growth. My proven track record in driving revenue, optimizing online presence, and crafting seamless customer journeys sets me apart.Let's connect! I'm open to discussing opportunities to elevate your E-commerce strategy and take your brand to new heights.

Listed skills include E Commerce, Email Marketing, Digital Marketing, Web Analytics, and 14 others.