Creator And Host
Current
Your Money Game
Jan 2020 - Present
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Soon Min Yap Email & Phone Number
Creator and Host
at
Your Money Game
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✓ Verified May 2026
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Current company
Your Money Game
Role
Creator and Host
Location
Singapore, Singapore, Singapore
Who is Soon Min Yap? Overview
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Quick answer
Soon Min Yap is listed as Creator and Host at Your Money Game, based in Singapore, Singapore, Singapore. AeroLeads shows a matched LinkedIn profile for Soon Min Yap.
Soon Min Yap previously worked as Head Of Planning at The Govt Pte. Ltd. and Founder at Travelzen. Soon Min Yap holds Bachelor Of Business, Marketing from Auckland University Of Technology.
Profile bio
About Soon Min Yap
I bring to the table more than 15 years of experience as a marketing and communications strategist that has walked the talk with multiple entrepreneurial efforts. I'm highly adaptive and thrive in environments steeped in creative problem solving, collaboration and opportunities to create positive impact across colleagues, clients and customers alike. My latest venture is my channel 'Your Money Game' on YouTube, where I offer strategies and tactics to help improve personal finance and investing.
Listed skills include Strategic Planning, Marketing Strategy, Marketing Communications, Brand Development, and 17 others.
Current workplace
Soon Min Yap's current company
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Your Money Game
7 roles
Soon Min Yap work experience
A career timeline built from the work history available for this profile.
Head Of Planning
The Govt Pte. Ltd.
Establishing the Strategic Planning discipline in one of Singapore's finest independent creative shops.
Founder
Travelzen
I developed an e-commerce brand of travel accessories with a total of 4 products. For this, I negotiated and dealt directly with factories in China in order to build my custom products, as well as logistics companies to ensure that products were shipped and labelled accordingly. Through marketing my products, I analysed data to assess and optimise market.
Dec 2014 - Feb 2018
Founder
Pitch Confident Consulting
I launched Pitch Confident Consulting with a mission to help grow creative agency talent, marketers and entrepreneurs across a range of subjects such as brand strategy, marketing, ideation, business model canvas and presentation skills. By crafting specialist courses (which I already began back in 2011) I was forced to deepen not only the knowledge of the.
Sep 2014 - Jul 2017
Strategic Planning Director/ Group Planner
Foetus Group
Primary brands worked on - Nippon Paint, DiGi, Astro Malay Segment, New Business pitchesKey ContributionsNippon Paint - Lead planner for the ATL business with Naga DDB and played an integral role in assisting Tribal DDB win the digital marketing business. This was done through accurate understanding of the Paint Industry, its users and how it synergizes.
May 2009 - Sep 2014
Associate Planning Manager
Bbdo Malaysia Sdn. Bhd
Primary brands worked on - Kentucky Fried Chicken, Fonterra Milks, PepsiCo Carbonated Drinks and Oats, SCA International Diapers, Sara Lee Liquid Shower Gels.Key ContributionsTENA Adult Diapers - We had the task to reposition TENA as a brand that stood for something more than a 'functionally good diaper', and overtake the incumbent leader Dr. P. Through.
Sep 2007 - Oct 2008
Strategic Planner
Saatchi & Saatchi Worldwide Sdn. Bhd
Primary brands worked on - Danone Snacks and Biscuits, P&G Liquid Detergents, Mead Johnson Growing Up Milks, Toyota AutomobilesKey ContributionsDynamo Liquid Detergents - Post-acquisition, P&G involved us with the re-launch process of a heritage brand that needed refreshing. My role was to assist a clear research process that sought to understand.
Dec 2004 - Sep 2007
2 education records
Soon Min Yap education
Bachelor Of Business, Marketing
Diploma, Advertising And Communications
Institute Advertising Communication Training
FAQ
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What company does Soon Min Yap work for?
Soon Min Yap works for Your Money Game.
What is Soon Min Yap's role at Your Money Game?
Soon Min Yap is listed as Creator and Host at Your Money Game.
Where is Soon Min Yap based?
Soon Min Yap is based in Singapore, Singapore, Singapore while working with Your Money Game.
What companies has Soon Min Yap worked for?
Soon Min Yap has worked for Your Money Game, The Govt Pte. Ltd., Travelzen, Pitch Confident Consulting, and Foetus Group.
How can I contact Soon Min Yap?
You can use AeroLeads to view verified contact signals for Soon Min Yap at Your Money Game, including work email, phone, and LinkedIn data when available.
What schools did Soon Min Yap attend?
Soon Min Yap holds Bachelor Of Business, Marketing from Auckland University Of Technology.
What skills is Soon Min Yap known for?
Soon Min Yap is listed with skills including Strategic Planning, Marketing Strategy, Marketing Communications, Brand Development, Qualitative Research, Training And Development, Public Speaking, and Advertising.
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