Wayne Yap Email & Phone Number

Singapore

P&L Management & Product Strategy: Oversaw and managed the P&L for 5 key product categories (Personal Audio, Gaming Audio & Monitor, High Power Speakers, Home Audio, and Car Audio), consisting of over 200 SKUs across the assigned region. Drove category growth by optimizing product mix, pricing strategies, and market positioning.Business Strategy Development: Led the development and execution of business strategies in collaboration with regional offices and business partners to achieve sales, market share, and profitability targets.Forecasting & Sales Operations: Directed monthly forecasting and Sell-In plan preparation, while analyzing Sell-Through performance to identify trends, risks, and opportunities. Implemented data-driven countermeasures to address performance gaps.Cross-Functional Collaboration: Partnered with supply chain teams to ensure timely stock delivery, enhancing readiness for peak sales periods and major product launches. Provided feedback from regional stakeholders to HQ for strategic product planning.Market Insights & Competitive Analysis: Utilized GfK market data to assess market trends, estimate market size, and monitor Sony’s market share relative to competitors. Applied insights to refine product and sales strategies.Business Development: Supported regional offices and distributors in developing proposals and presentations for new B2B opportunities, contributing to expanding Sony’s business footprint.Quarterly Business Reviews & Reporting: Conducted quarterly business reviews (QBR) to evaluate performance and realign strategies with Tokyo HQ. Consolidated and presented comprehensive sales reports for senior management, providing actionable insights.Best Practices & Regional Collaboration: Facilitated the sharing of best practices across SEA/AMEA sales companies and business partners to drive regional consistency and growth.

Singapore

Business Management & StrategyLed business management for the Car Audio category across the APAC region, including SEA, India, Middle East, Africa, and Australia. Developed and executed regional business plans to grow market share and achieve sales and profitability targets for both the aftermarket and B2B segments.Market Insights & Risk MitigationCollaborated with regional offices and distributors to identify business opportunities, mitigate risks, and maximize profits. Conducted regular market visits to identify gaps, risks, and opportunities, adjusting strategies based on market conditions.B2B Development & Product ProposalsSupported regional offices with proposals and presentations for B2B automotive manufacturers, managing new opportunities with product proposals, cost analysis, and price quotations. Engaged HQ engineering teams to address technical inquiries and ensure alignment with client needs.Customer Engagement & Market FeedbackConducted market visits to stay current on market trends and gather customer feedback from distributors and dealers, ensuring that insights were integrated into product and business strategies.Training & Product SupportProvided technical advice and training for regional colleagues and distributors, enhancing their product knowledge and demonstration skills. Engaged Tokyo HQ for engineering support when required to ensure technical accuracy.

Singapore

• Manage regional distributors in Vietnam, Indonesia, Cambodia and Singapore to achieve assigned sales target and coordinate logistics requirement for smooth deliveries• Weekly market visit to collect market intelligence through close engagement with customers• Support clients’ marketing and promotion campaigns to engage consumers and increase overall sales of beverages• Work with clients to develop new distribution channels to increase beverage sales• To coordinate customer service department and customers to arrange for technical support• To work closely with engineering department to fulfil customization requests from customers and collate ideas for new product development• Weekly sales report to management in US HQ to update sales situation and market trend

Singapore

• To manage Malaysia and Philippines distributor to achieve assigned sales target and KPI for Toyota Genuine Accessories products• Develop marketing and promotion plans for assigned regions to promote new products• Liaise with Engineering department in Thailand to provide technical support to distributor• Regular visit to Malaysia and Philippines to conduct market survey at dealerships and provide countermeasures when necessary• Product life cycle management as well as half yearly pricing review • Meeting suppliers to explore potential new products to include in accessories portfolio

Singapore

• To achieve the assigned sales target• Manage regional distributors to achieve regional sales target• Provide technical support and conduct on-site product demonstrations to customers together with distributors throughout ASEAN region• Provide solutions and proposals to clients who has special requirements• Coordinate joint projects with media production houses to promote and increase product awareness• Preparation of marketing material during new product launch• Provide product training for customers, distributors and new sales staffs• Creation of training materials for customers and distributors• Preparation of business plan for assigned countries for every new work year• Liaise with manufacturing factories for inventory control to ensure timely delivery

• Manage Jakarta, Indonesia, branch office operations (2004 - 2008)• Main point of contact for Large Format Printing / Plotters enquires for Indonesia market• Provide pre and post sales technical support to customers• Business development for large format printers and plotters for Indonesian market• Monitor consumables inventory in Indonesia office to ensure customers does not face shortage• Liaise with event organizers to participate in trade shows• Product training for new customers as well as product training for new staffs• Conduct market research with regular visits to customers• Conduct competitors analysis• Technical support and training for customers within Singapore and Malaysia as well

Bachelor Of Commerce - Bcom, Marketing, Electronic Business, Information Management, Communication Studies

Diploma, Telecommunications