Wayne Yap Email & Phone Number

Singapore

P&L Management & Product Strategy: Oversaw and managed the P&L for 5 key product categories (Personal Audio, Gaming Audio & Monitor, High Power Speakers, Home Audio, and Car Audio), consisting of over 200 SKUs across the assigned region. Drove category growth by optimizing product mix, pricing strategies, and market positioning.Business Strategy.

Singapore

Business Management & StrategyLed business management for the Car Audio category across the APAC region, including SEA, India, Middle East, Africa, and Australia. Developed and executed regional business plans to grow market share and achieve sales and profitability targets for both the aftermarket and B2B segments.Market Insights & Risk.

Singapore

• Manage regional distributors in Vietnam, Indonesia, Cambodia and Singapore to achieve assigned sales target and coordinate logistics requirement for smooth deliveries
• Weekly market visit to collect market intelligence through close engagement with customers
• Support clients’ marketing and promotion campaigns to engage consumers and increase overall sales of beverages
• Work with clients to develop new distribution channels to increase beverage sales
• To coordinate customer service department and customers to arrange for technical support
• To work closely with engineering department to fulfil customization requests from customers and collate ideas for new product development

Singapore

• To manage Malaysia and Philippines distributor to achieve assigned sales target and KPI for Toyota Genuine Accessories products
• Develop marketing and promotion plans for assigned regions to promote new products
• Liaise with Engineering department in Thailand to provide technical support to distributor
• Regular visit to Malaysia and Philippines to conduct market survey at dealerships and provide countermeasures when necessary
• Product life cycle management as well as half yearly pricing review
• Meeting suppliers to explore potential new products to include in accessories portfolio

Singapore

• To achieve the assigned sales target
• Manage regional distributors to achieve regional sales target
• Provide technical support and conduct on-site product demonstrations to customers together with distributors throughout ASEAN region
• Provide solutions and proposals to clients who has special requirements
• Coordinate joint projects with media production houses to promote and increase product awareness
• Preparation of marketing material during new product launch

• Manage Jakarta, Indonesia, branch office operations (2004 - 2008)
• Main point of contact for Large Format Printing / Plotters enquires for Indonesia market
• Provide pre and post sales technical support to customers
• Business development for large format printers and plotters for Indonesian market
• Monitor consumables inventory in Indonesia office to ensure customers does not face shortage
• Liaise with event organizers to participate in trade shows

Bachelor Of Commerce - Bcom, Marketing, Electronic Business, Information Management, Communication Studies

Diploma, Telecommunications