Yaqi Liu Email & Phone Number

Beijing, China

Beijing City, China

• Ecosystem strategy design and implementation PMO within retail division of a leading state-owned bank.

Beijing City, China

• Agile transformation PMO within retail banking division of a leading regional commercial bank. Coached 10+ working teams (100+ employees) on overall operation strategy design, customer engagement solution design and HQ-to-Branch execution. • Digital implementation PMO for an innovative automotive finance product with a major European OEM, including customer journey definition, cross-business unit operating model, and IT architecture adjustment• Digital growth strategy and customer acquisition execution PMO for a leading EU luxury automotive OEM, including capability assessment, partner due diligence, and campaign design and delivery• Market entry strategy and agile market testing PMO to adapt client product and offering to Chinese customer needs while accelerating buildup of client’s China sales and marketing capabilities for one of the world’s largest travel groups. Including agile testing methodology design and key business model hypothesis testing, conducted current state-assessment of client’s ability to deliver market- and price-right offerings, and identified key capabilities to successful product / service localization in China• Operating in the role of the client Marketing Director for launch of innovative co-living/co-working brand for an EU real estate PE firm, including strategy, execution planning, budget, and vendor/partner sourcing• Agile R&D and product operations strategy for one of the largest real estate companies in China, including user pain-point assessment, end-to-end digital go-to-market solution, product roadmap, operations strategy, and agile R&D capability building• Market & trend imminence on New Retail concept for the McKinsey iConsumer 2017 Report – Conducted consumer survey and focus groups to capture leading trend insights, facilitated no-constrain ideation workshop between our clients and prospective customers to co-design New Retail customer journeys and solutions concepts

Beijing

• Product design and R&D management - Led design and R&D for CROSS Builder (automated visual responsive website publishing & management system) for Tencent Online Media Group, directly managing a team of 8 programming and design resources. Led team to translated H5/VR/livestream tech to commercial product ahead of competitors. • Product operation - Managed CROSS Builder daily operations and promotion to internal users (editorial and advertising sales teams), achieving 20.73% average monthly page growth for the past 16 months and over 4000 H5 cross-device page properties under administration as of April 2016. Assisted the editorial team to accomplish more than ¥35M in content commercialization over 16 months.• User experience management - Led team of 3 design resources to develop UE/UI for 2 customer-facing advertising operations systems and 3 internal advertising data analysis systems with Programmatic Media Buy functions based on Data-driven / Real-time Bidding.

Beijing

• Led advertising creative, design, coding, and management of 3rd party contractor support teams for 44 brand advertising campaigns and hundreds of display advertising cases which corresponding to over ¥400M in revenue.• Design work received 4 silver, 3 bronze, and 4 finalists Interactive Advertising Awards from the China Advertising Association• Participated in the development of new Non-standard advertising space for 3 Tencent PC / mobile products, and led the design standard setting of the feed ads, effectively improved the ad inventory and delivered over ¥10M in new ad revenue growth.• Trained junior designers / interns in understanding of advertising design process, user research methods, and customer communication skills.

Beijing

• Managed a team of content experts to co-author and publish the first Chinese language user guidebook for PhoneGap coding software, getting the joint recommendation from Adobe China's official expert and PhoneGap China online community. The traditional version released in Taiwan at the same time. • Authored and published 3 advance user guidebooks for Maya and Flash CS4, obtaining top 10 best seller designation in the internet technology category in China for 2008.• Included in PKU/THU and other major university libraries of China

Master'S Degree, Digital Art And Design, Gpa: 3.29

Activities and Societies: Badminton Association • Game designer: Game submission awarded top 3 position in the China Division at the 2008.

Bachelor'S Degree, Computer Science / Economics

Activities and Societies: Student Union Vice-Minister of publicity for Student Union: Developed and led publicity strategy for student.