Yaqi(Popo) Xu Email & Phone Number

北京

New York, United States

- Explored business needs and user pain points, analyzed user journey and buying behaviors, assisted supervisors in developing conceptual diagrams/wireframes/product requirement documents. - Conducted market research and competitor studies to identify opportunities, gaps and areas of improvement. Examined data and facts to track website performance, traffic source, and user behavior, thus provided the basis for problem-solving and decision making. - Developed brand guidelines, including… Show more - Explored business needs and user pain points, analyzed user journey and buying behaviors, assisted supervisors in developing conceptual diagrams/wireframes/product requirement documents. - Conducted market research and competitor studies to identify opportunities, gaps and areas of improvement. Examined data and facts to track website performance, traffic source, and user behavior, thus provided the basis for problem-solving and decision making. - Developed brand guidelines, including brand positioning, target user analysis, advertising keywords, competitor analysis, corporate SWOT analysis, visual identity standards. Show less

Greater New York City Area

- Managed a team to do product operations, increased new users by 35% within 3 months.- Monitored competing products market dynamics and analyzed market trends.- Compiled weekly the data report, developed goals and marketing strategies.

Guangzhou, Guangdong, China

- Designed a research study about the market trends and users preference events, increased website’s daily PV by 10% and the revenue by 30% during sixth anniversary event.- Analyzed and prioritized users’ needs, compiled product requirements document, launched new features of product and achieved 38% renewal rate in next month.- Created a member service center on mobile side, including research, design, development, and launch, finally increased the product sales by 10% in 2 months.

Dalian, Liaoning, China

- Built a team of 7 members, responsible for the company’s operation and promotion on campus, explored potential consumers’ needs.- Conducted a questionnaire survey regarding undergraduates’ job hunting problems, planned online and offline activities including workshops and seminars with 150 participants, achieved a conversion rate of 30%.- Created social media content specific to the campus, wrote impressive copy to increase followers.

Master Of Science - Ms, Marketing Analytics

Bachelor Of Economics, Finance, General