Yaqing Liu Email and Phone Number

Lead marketing campaigns to enhance brand awareness and develop direct channels via varies of marketing activities including yearly Road show, trade show or seminar implementation. Take responsibility for marketing plan, implementation and assessment.Event PlanningIndependly plan and organise the marketing event, including promotion plan, budget, staffing and venue design. Improve the process of marketing event and integrate the resource.Responsible for the planning and organisation… Show more Lead marketing campaigns to enhance brand awareness and develop direct channels via varies of marketing activities including yearly Road show, trade show or seminar implementation. Take responsibility for marketing plan, implementation and assessment.Event PlanningIndependly plan and organise the marketing event, including promotion plan, budget, staffing and venue design. Improve the process of marketing event and integrate the resource.Responsible for the planning and organisation of various events, evaluate the input and output ratio of various events, evaluate the effect, and compile the report. Marketing Promotion Responsible for the promotion news writing and media invitation. Inviting more than 30 medias for every event. Total media reports over 300, media value over 20,000,000. Activity ExecutionParticipated in the preparation work of the whole process, promoted the implementation of the marketing event, responsible for the overall coordination, supervision and management of the activity site. Establish and maintain the company's marketing supplier information base, organise the investigation and selection, negotiation and contract signing with the marketing supplier, and supervise the execution and performance evaluation of marketing suppliers. Show less

Lead the marketing team 5 people and independently responsible for the planning and execution of China Packaging Container Expo’s (PACKCON) promotion, including value proposition updating, new image designing, marketing research, database verification and expansion, call centre management, media communication and association cooperation, meeting and activity.Responsible for the planning and execution of PACKCON's promotion. The total number of PACKCON 2018 visitor increase to 5904,… Show more Lead the marketing team 5 people and independently responsible for the planning and execution of China Packaging Container Expo’s (PACKCON) promotion, including value proposition updating, new image designing, marketing research, database verification and expansion, call centre management, media communication and association cooperation, meeting and activity.Responsible for the planning and execution of PACKCON's promotion. The total number of PACKCON 2018 visitor increase to 5904, it’s twice as many as PACKCON 2016.Assist sales teams on marketing promotional activities. Compare with PACKCON 2016, the sales area of PACKCON 2018 has expended to three times. The advertisement contribution is five times as many asPACKCON 2016.Organised “Packaging Black Technology Launch” and “PACKCON STAR Awards” successfully, including creating value proposition, logo and image design, promotion, activity planning. About 2000 audiences are attracted by the events.Call center management. The pre-registration is 6906 in 2018, exceeded the number of PACKCON 2016 by 50%. 50% of pre-registration attended the exhibition. Establish relationship with industry media, associations, sponsors, and other strategic partners. Organise 13 events and conferences in PACKCON 2018 with these partners.Develop and maintain profile on digital channels and generate qualified contents. Manage social media/website related campaigns, including online advocacy, story writing, promotions, website SEO etc.Responsible for the marketing research and analysis. Collect 180 visitor questionnaires and 100 exhibitor questionnaires. Analyse the data and write the exhibition report. Show less

Participate entirely the new exhibition. Full charge of the mass media and social media promotion. Organise and manage 5 people and responsible for VIP buyers invitation. Submit PR campaign according to sale’s demand, ensure the smoothly media relationship and publicity, organise onsite activity and follow up with the result. 2017 annual partner media up to 100.Establish PACKON 2017 Targeted Attendee Program，successfully invite more than 300 key buyers from leading companies… Show more Participate entirely the new exhibition. Full charge of the mass media and social media promotion. Organise and manage 5 people and responsible for VIP buyers invitation. Submit PR campaign according to sale’s demand, ensure the smoothly media relationship and publicity, organise onsite activity and follow up with the result. 2017 annual partner media up to 100.Establish PACKON 2017 Targeted Attendee Program，successfully invite more than 300 key buyers from leading companies with high purchase needs, deeply understand buyer’s demand，tailor made visiting map, arrange match making, organise and manage onsite Targeted Attendee Club.Responsible for social media content planing and edit, functional development of WeChat official account, marketing campaigns.Communicate with suppliers and prepare high quality and professional promotional materials according to the timeframe, gave full support for the sales and marketing team. Show less