Accountable for all client marketing and brand strategies including branding campaigns, branding budgets, sales goals and overall customer satisfaction.

• Ensure profitability through financial review of associated projects and costs.• To ensure that work meets strategic and business needs while aligning with brand standards.• Leads the team in coordinating with third parties for all research projects.• Involved in managing new and traditional media campaigns for clients.• Negotiation of contracts renewal terms, including growth and new opportunities.• To ensure sound planning, good service and a solid client/agency relationship.• Keeping management informed of the status of the group’s accounts, problems, plans and meetings, as well as involving Management personnel at key times.• Ensured the timely development and execution of plans, campaigns and projects to assure earnings, growth, and profit goals are achieved. • Provided account team leadership, and conveyed the specific requirements for multi-functional support to the appropriate functional regional management on a timely basis.• Planned, developed and defended budget recommendations, work goals, measurements, and training requirements necessary to provide both quality and profitable service to Clients for Digital and Conventional marketing including SEO/SEM, marketing database, email, social media and display advertising campaigns.• Executed duties and assignments as directed in compliance with corporate guidelines and objectives.• Designed, built and maintained the agency’s social media presence which included measurement and performance reports of all digital and conventional marketing campaigns against ROI’s and KPI’s.

• Managed day-to-day management of clients’ marketing and advertising campaigns.• Maintained regular communication and liaison with clients at a senior level.• Managed multiple accounts; developed positive working relationships with all client touch points.• Drove the client retention, renewals, upsells and client satisfaction.• Work closely with Associate Account Managers and Ad Operations on day-to-day operational processes including campaign set-up, receipt of creative or tags, trafficking, optimization, troubleshooting and QA.• Partnered with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign.• Leveraged technical tools and quantitative data to manage campaigns to success, high customer satisfaction and renewal• Prepared campaign insights reporting, including analysis and research.• Worked closely with Finance on billing set up and invoicing• Managed customer activity with CRM tools for maximum efficiency and visibility, with carefully executed follow-up to closure on open issues.• Adhered to establish processes and workflows, related to campaign set-up and pixel placement strategy, creative execution (including dynamic creative), ad trafficking, campaign management and any troubleshooting necessary with pixels, creative assets and campaign reporting• Focused on ensuring that the agency maintains superior customer service levels, operational excellence and strategic insight

• Arranged meetings and liaised with clients to understand their requirements.• Monitored all stages of campaigns to guarantee that they run smoothly.• Wrote status reports throughout the duration projects to keep clients and peers updated.• Offered creative ideas to the Account Director/Senior Account Managers to develop exciting campaigns and encourage clients to understand the importance of creativity throughout projects

Actively involved in the Fertilizer Business with a short to medium period holding of fertilizer stock.Dealt with a wide range of product mix of Fauji Fertilizer Company and Engro Fertilizer.Stocked and marketed Agricultural Medicines, used mainly for cash crops, such as; wheat, rice and sugar cane.

Intensively dealt in the lucrative Thermal Coal Market, with renowned Importer, “Seatrade”.The business involved, lifting of Coal (Groin Yard - KPT) for onward supply to Brick Kiln manufacturers and Cement Manufacturers in Punjab and Sindh.

• Provided sales support to direct employee personnel, users; simulated real-world operational problems and handled escalations.• Developed new processes and streamlined several existing methods for maximum sales• Provided feedback and sales support to multiple William Hill locations within UK.• Trained and Mentored fresh recruits in efficient operating procedures to facilitate cash management on William Hill Systems.

• Involved in marketing of Virgin Energy’s (Gas and Electricity) to household consumers• Preparation and submission of reports• Involved in Direct Sales (Door to Door) as a team and maintained a good all round performance• Achieved set business targets by running marketing campaigns