Yara Ghouth is an architect turned tech & social entrepreneur, Forbes 30 U 30 MENA, a Saudi award-winning serial entrepreneur, with Venture Capital work experience in Silicon Valley. Yara is currently cofounder & commercial director at Nqoodlet, Saudi's fast growing fintech in expense management & card issuance for SMEs, cleaning up 400+ companies expense mess!Yara is also an Entrepreneur & Innovation Expert at Invest Saudi (Ministry of Investment), and lead the creation of a national initiative called Startup Saudi.Yara founded Naseej Market, Saudi’s first holistic ecosystem to empower the creative SME’s through technology, education and community. Yara is an alumni of the Women Innovators Fellowship by Atlantic Council EmpowerME and Georgetown University, and a member of the Arab Youth Envoy for the International Telecommunication Union (ITU), Arab Women Entrepreneurs at United Nations Development Programme (UNDP), Catalyst 2030 UN and Saudi Women Innovators at UTAustin, US Consulate General Jeddah and KAUST. Yara is also a member of the Saudi Women Leaders Network (SWLN) and the KSA Fintech Community.Yara is a Global Shaper and was invited by the World Economic Forum to be part of the Youth Davos50 delegation at the Annual Meeting 2023 in Davos, and lead the Jeddah Hub in 2021-2023. She is a TEDx speaker and regularly speaks on topics such as Technology & Entrepreneurship, Innovation, Startup Investment, Youth Empowerment. Yara was a moderator in the first ever Riyadh World Economic Forum Annual Meeting with esteemed guest speakers such as HRH Princess Beatrice.