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I lead a team specialized in helping brands connect with communities focused on key areas including: Education, Healthy Living, Food Services/Ag and Multicultural Marketing.My career track includes: 11 years on the agency side, 3 years at Univision and 11 years creating the agency of the future, Strategar.In 2024, my company was honored to be part of the Inc. 5000 list coming in at 1,772 of the fastest growing companies in the U.S. We have also been recognized with the Longhorn 100 (100 fastest growing companies owned or founded by UT Austin Alumni), the Pacesetter Award by the Greater Dallas Hispanic Chamber of Commerce and in 2023 and recognized as supplier of the year in our class by the Dallas Fort Worth Minority Supplier Development Council in 2022 and 2023. In 2018, I was named one of the top 25 women in advertising in Dallas/Ft. Worth by the American Advertising Federation (AAF).Capabilities include:• Marketing/advertising strategy • Brand planning • Brand positioning• Digital/social strategy• Competitive analysis• Media strategy• U.S. Hispanic demographics Some of the brands I have led (or managed) include: • Education: University of Phoenix, UNT System, UNT Dallas, Dallas College, Dallas ISD, UT System• Financial Services: Bank of America, Deloitte• Food & Food Service: Avocados from Mexico, Texas Department of Agriculture, GO TEXAN, Kroger (Ralphs, Food 4 Less and Foods Co.)• Healthcare: Penn State Health, Kaiser Family Foundation, Felix AIAdditional brand experience: (pre Strategar)•Automotive: Chevrolet, Ford, Nissan, Hyundai, Kia, Chrysler/Dodge/Jeep/RAM, BMW, Mercedes-Benz, and Tricolor Automotive Group• Beer/Wine: Tecate, Indio• Media: Univision, Telemundo, Tegna/Hatch, WFFA• QSR/Food Service: McDonald’s, Whataburger, Sonic Drive-In, Pizza Hut• Telecom: Sprint and Boost Mobile• Travel: Southwest Airlines
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Chief Executive OfficerStrategar Jun 2014 - PresentAddison, Tx, UsOur agency's mission is to help brands connect with communities. Our team is focused on clients' actual needs and we provide a balanced approach of strategy + tactics that help good brands do great things. We value honesty, service and care in every relationship we have. Those values are the cornerstone of how we recruit and how we approach life. Our marketing "super powers" are focused on addressing many of the inequities we discovered along the way. We develop campaigns and strategies that deal with: 1) Food, 2) Agriculture, 3) Education and 4) Public HealthSome of our clients include Kroger, Penn State Health, KFF, Texas Parks and Wildlife, Texas A&M Kingsville, Texas Department of Agriculture, Dallas College (previously Dallas County Community College District), Legal Aid of Northeast Texas, GO TEXAN, UNT System, Dallas ISD, Visit Dallas, DART, and Texas A&M System. -
Executive Director Of Account ManagementInspire Agency May 2013 - Jun 2014Dallas, Texas, UsDirect report to the President of the agency. Responsible for overseeing Sprint and Boost Mobile while also leading new business pitches. My team managed client relationships and SOW agreements for: Sprint, Boost Mobile, Tecate and Indio Beer. Key Wins:Led the agency pitch team that won the Avocados From Mexico (AFM) account in 2014. In addition, our team won the 2013 ANA Multicultural Excellence Radio Grand Prize Award for the "Testimanial" work. We were also finalists for the print work we developed for Indio Beer (part of the Heineken USA portfolio). -
Vice President, Client Development GroupUnivision Communications Inc. Jan 2010 - Dec 2012Miami, Florida, UsSpecialist in helping clients maximize reach and exposure to the fastest growing consumer segment in the U.S. Some of the categories I covered included: restaurant, travel, financial services, CPG and tech. Leveraged proprietary and secondary tools such as Burke, Millward Brown, NPD CREST, Competitrack and Simmons to position Hispanic opportunity to C-suite decision makers, brand marketers, and agency leads.My portfolio delivered ~$91M (10% growth over previous year) and produced $4M in new business in 2012. -
Senior Director, Automotive Brand SolutionsUnivision Communications Inc. Jan 2010 - Nov 2012Miami, Florida, UsWith a strong background in automotive and financial services I was recruited to co-develop the business case for a dedicated Auto Team at Univision Communications. Team was created to rebuild category billings across the entire portfolio (TV, radio, interactive and mobile) affected during “Great Recession”. Since inception, team consisting of sales executives, researchers, and automotive professionals grew company wide revenues ~140%. The team's mission was to partner with tier 1 and 2 automotive clients. Our goal was to bring the voice of the consumer to life to OEMs and assist marketing teams and agencies in better orchestrating marketing plans to reach US Hispanics.Brand Partners included: Chevrolet, Ford, Nissan, Chrysler, Kia, Hyundai, Mazda, Mercedes Benz, Infiniti, Audi, BMW, and Volkswagen brands.I also mentored, managed and led team of four direct reports and four supporting research team members responsible for developing valuable insights and marketing collateral used at conventions and conferences.
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Group Account DirectorLopez Negrete Communications Aug 2008 - Feb 2010Houston, Texas, UsServed as the Group Account Director in leading the Bank of America Hispanic consumer branding account. Primary responsibilities included managing senior level client relationships and overseeing the account team tasked with developing marketing strategies for all Hispanic go-to-market efforts. Our scope was also to develop advertising campaigns across multiple lines of business. Our team won the Gold 2009 Advertising Research Foundation (ARF) Ogilvy Award for Excellence in Advertising Research. -
Vp, Account DirectorAccentmarketing Nov 2004 - Jul 2008Miami, Fl, UsAutomotive expert responsible for managing national and regional Chevrolet Hispanic $100M advertising account. Prior to heading up national/regional account team, I supervised and I led advertising and marketing efforts in South Central and North Central regions.During my tenure, Hispanic Chevy volume in the South Central region grew by 8% in '07 – which at the time, represented highest unit growth in the US. Lastly, I worked extensively with partner agencies and media executives to create new local platforms that extended beyond traditional media buys to breakthrough the over saturated automotive marketplace. KEY WINS: *Established and "all sports all specials" strategy hich guaranteed Chevrolet placement in prime properties in key DMAs*Partnered with promotional AOR, developed experiential strategies at the San Antonio and Austin Auto Shows resulting in 18% return sales ratio which exceeded normal promotions by 800%.*Developed Selena “Vive” (Lives) media blitz sweepstakes. Post testing showed a considerable lift of 58% in awareness of the Texas TV/radio campaign leveraged for the contest. -
Marketing DirectorImpel Marketing Apr 2003 - Nov 2004Start-up consultancy with an emphasis on high-tech channel marketing and interactive marketing.
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Account ManagerInsider Marketing Jun 2001 - Apr 2003Dallas, Texas, UsWorked as an account service professional supporting a team of four consultants on various accounts including: Kodak Easy Share Cameras, Plantronics Bluetooth headsets, and the USB implementer's forum. My role was to ensure flawless creative execution and support the strategic team better position go-to-market and turnkey solutions.
Yareli Esteban Skills
Yareli Esteban Education Details
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Harvard UniversityAdvanced Business Strategy Certificate -
Harvard Extension SchoolEthical Leadership
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The University Of Texas At AustinMarketing
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Tecnológico De Monterrey
Frequently Asked Questions about Yareli Esteban
What company does Yareli Esteban work for?
Yareli Esteban works for Strategar
What is Yareli Esteban's role at the current company?
Yareli Esteban's current role is President/CEO @ Strategar.
What is Yareli Esteban's email address?
Yareli Esteban's email address is ya****@****ail.com
What is Yareli Esteban's direct phone number?
Yareli Esteban's direct phone number is +197283*****
What schools did Yareli Esteban attend?
Yareli Esteban attended Harvard University, Harvard Extension School, The University Of Texas At Austin, Tecnológico De Monterrey.
What are some of Yareli Esteban's interests?
Yareli Esteban has interest in Consumer Research, Traveling, Dancing, Volunteer Service, Multi Cultural Marketing Case Studies, For Leisure.
What skills is Yareli Esteban known for?
Yareli Esteban has skills like Bilingual Spanish, Market Analysis, Strategic Planning, Competitive Analysis, Account Planning, Marketing Strategy, Segmentation, Hispanic Market, Negotiation, Integrated Marketing, Interactive Marketing, Multicultural Marketing.
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