Marketing Manager - Shrink & Labels
Current• P&L responsibility for $365 million across two of our key growth markets.• Spearheaded 15% growth in segment revenue, through strategic value proposition refinement, market pricing evaluation, and effective collaboration with sales teams.• Collaborated with R&D, delivering $10 million in growth on our sustainability post-consumer recycled (PCR) platform and $4 million in cost take out initiatives.• Conducted market segmentation, sizing, and analysis, ensuring competitive positioning and profitability.• Cultivated strong customer relationships, supporting key customer engagements and presentations.