Yaritza Lozano

Yaritza Lozano Email and Phone Number

Packaging Designer and Art Director and CMF Designer @ Freelance
Atlanta, GA, US
Yaritza Lozano's Location
Hollywood, Florida, United States, United States
Yaritza Lozano's Contact Details

Yaritza Lozano work email

Yaritza Lozano personal email

About Yaritza Lozano

With over 10 years of experience in art direction, packaging design, and color and material design, I am a versatile and innovative designer who can create impactful products for various markets and consumers. I have a strong passion for storytelling and problem-solving through design, and I have demonstrated this through winning two Pensole competitions for footwear color and material design, which resulted in my designs being produced and sold in Footlockers across the nation.As a Pensole alumni, I have learned from the best in the industry and gained valuable skills and insights that I apply to my work. I have also shared my knowledge and expertise with others, as I have trained and mentored junior designers, led teams, and fostered a collaborative environment. My goal is to always add value in any way possible, whether it is by implementing best practices, delivering consumer and market trends, presenting designs to stakeholders, or redesigning prototypes based on feedback. I am currently looking for new opportunities in the field of color and material design, packaging design, or art direction, where I can use my creativity and skills to make a difference.

Yaritza Lozano's Current Company Details
Freelance

Freelance

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Packaging Designer and Art Director and CMF Designer
Atlanta, GA, US
Yaritza Lozano Work Experience Details
  • Freelance
    Packaging Designer And Art Director And Cmf Designer
    Freelance
    Atlanta, Ga, Us
  • New Balance
    Color & Trend Designer - Performance Running Category
    New Balance Apr 2024 - Present
    Brighton, Ma, Us
    • Research, understand, and filter global trends in sport and fashion. Using research and knowledge to lead color application for player-specific and in-line footwear. • Collaborate with cross-functional teams, crafting innovative design concepts that amplify key brand moments in sport, energy, and culture. • Collaborate with athletes, design, and the sports marketing team to create concepts for special projects. • Work closely with concept, color, and material teams to ensure cohesive designs. • Prepare and maintain accurate tech packs for footwear projects – inclusive of color, material, and graphics - ensuring attention to detail, timely updates and organized file management. • Manage multiple projects simultaneously, prioritize workload across varying project timelines and deadlines.
  • Freelance
    Packaging Designer / Art Director / Cmf Designer
    Freelance Jan 2023 - May 2024
    • Develop innovative packaging concepts for major retailers, including Walmart, Ulta, and TJ Maxx• Ensure design alignment with client brand identities and preferences.• Provide creative direction to design teams for cohesive visual execution.• Oversee and coordinate photoshoots to enhance e-commerce and social media presence.• Collaborate with international manufacturers to select materials, emphasizing cost-efficiency.• Proficiently utilize 2D and 3D design software for project execution.• Exhibit strong project management skills and effective client communication
  • New Balance
    Color Design - Performance Team
    New Balance Jan 2022 - Jan 2023
    Brighton, Ma, Us
    • Develop color palettes to link into performance team narratives• Build strong presentation tools, and color line art to detail the creation of each product• Research and deliver color, design, performance & athletic trends• Use sophisticated design skills to build original, innovative, retail-able color solutions for the New Balance performance team.• Maintains color calendar/timelines/deadlines for category/division resulting in the timely completion of each product
  • Bang Energy
    Senior Packaging Designer
    Bang Energy Jun 2021 - Jan 2022
    Us
    •Leads the design process for packaging materials for products, including brainstorming, sketching and creating prototypes•Evaluates consumer and market trends for packaging materials•Collaborates with marketing and creative teams, especially graphic designers and copywriters, to create eye-catching designs•Presents designs to company leadership using sketches and design software; ensures successful representation of the brands•Redesigns prototypes based on feedback from clients, engineers and consumer safety groups
  • Hautehouse
    Senior Art Director
    Hautehouse Feb 2013 - Aug 2021
    Atlanta, Us
    I am in charge of several of the retail hair care brands for Haute House. These brands include: Sedu, Theorie, AbsoluteHeat, Solia, Morali among others. My design aesthetic is versatile having designed for both the High end luxury brands for salon professionals and the general retail consumer brands.
  • Cortex International Inc
    Senior Graphic Designer
    Cortex International Inc 2012 - 2013
    I was in charge of designing beauty and haircare packaging for several of the retail brands under the cortex international umbrella. I was also in charge of trade show displays, brochures, catalogs and other print collateral.

Yaritza Lozano Skills

Graphic Design Logo Design Branding And Identity Layout Corporate Identity Vector Illustration Adobe Creative Suite Illustrator Packaging Web Design Digital Illustration Drawing Illustration Indesign Adobe Photoshop Packaging Design Vector Design Digital Art Painting High End Retouching Typography Layout Design Art Direction Graphics Concept Design Advertising Design Strategy Trend Analysis

Yaritza Lozano Education Details

  • Foot Locker Presents Dws (New Balance X Pensole) | Color & Material Design
    Foot Locker Presents Dws (New Balance X Pensole) | Color & Material Design
    Apprenticeship
  • Pensole Academy
    Pensole Academy
    Portland Kick Kamp
  • Northampton Community College
    Northampton Community College
    Design And Visual Communications
  • Escuela De Artes Plasticas De Puerto Rico
    Escuela De Artes Plasticas De Puerto Rico
    Fine Arts

Frequently Asked Questions about Yaritza Lozano

What company does Yaritza Lozano work for?

Yaritza Lozano works for Freelance

What is Yaritza Lozano's role at the current company?

Yaritza Lozano's current role is Packaging Designer and Art Director and CMF Designer.

What is Yaritza Lozano's email address?

Yaritza Lozano's email address is ya****@****nce.com

What schools did Yaritza Lozano attend?

Yaritza Lozano attended Foot Locker Presents Dws (New Balance X Pensole) | Color & Material Design, Pensole Academy, Northampton Community College, Escuela De Artes Plasticas De Puerto Rico.

What skills is Yaritza Lozano known for?

Yaritza Lozano has skills like Graphic Design, Logo Design, Branding And Identity, Layout, Corporate Identity, Vector Illustration, Adobe Creative Suite, Illustrator, Packaging, Web Design, Digital Illustration, Drawing.

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