Ein Gedi, a private company which bottles and markets mineral water from the springs in the Ein Gedi Nature Reserve. • Managing the head of directors• Leading the entire company, with focus on the department of business development, operations, finance, production, sales, human resources and marketing• P&L Management- up to the Net profit row – With an overall sight and attention to various departments• Resolving substantial crisis, where millions of shekels were lost each year (since 2020), persistently working on company’s identity and obtaining trust amongst the public• Building KPI measures for all management levels – Facilitating the productivity, performance and quality of work• Business development for the retail market – setting promotions and frequent visits to the site, to create stronger working relations• Creating long term work plan (5 years): Defining procedures, work processes and applying changes in the organization - Re-defining roles, making decisions on optimal annual production limit and improving profitability• Defining processes in quality assurance – Creating a model of lessons learnt which reduced the scope of issues to zero• Creating a clean and tidy work environment - creating standards

Sharon Laboratories, a private company developing innovative preservative solutions and has become one of the leading global players in the cosmetics and personal care sector.• Constructing and managing the yearly work plan for the operations department: setting goals and budget for production, maintenance and the Production planning and controls department.• Building work processes for the departments: procurement, supply chain, engineering, quality assurance• P&L Management – Estimating the yearly revenue – allocating budget and goals for the company’s departments• Working alongside the economics department – performing economic analyzes• Improving costs – The sale price of the manufactured product – by improving the input quantities of production• Leading improvements in business outcomes• Business development: Leading movements and accompanying product development as a lever for expanding sales• Identifying opportunities and initiation of business cooperation abroad (China and India) including conducting negotiations and business meetings, while bridging culture gaps • Managing a team of managers and employees to meet goals focusing on training and knowledge sharing• Managing complex crises, building trusting relationship with the regulator and public organizations: Ministry of Environmental Protection, the Ministry of Health and the Council• Leading operational excellence processes including releasing bottlenecks, characterizing and implementing automations and technologies• Reconstruction of the organization structure: improving the interface, building teams and administering change• Leading the understanding in perceptions of quality and safety, reducing work accidents by tens of percentages, improving product quality and minimizing customer’s complaints• Creating growth – forming significant growth in production and in improving the level of safety and quality of the environment

• Managing the company during a challenging period and changes in the global market in the background, implementing recovery plan• Construction and implementation of a new strategy including building work plan P&L• Planning and implementing a business plan in collaboration with subsidiaries companies abroad (Dr Korea) and the group’s headquarters• Upgrading the company’s activity to meet international standards (meeting audits and withing six month receiving approved supplier of Iscar)• Leading complex process for development and production of a product that meets the requirements and standards of Iscar• Initiating and leading the sale of the company to private ownership, managing complicated negotiations, finalizing an agreement and implementing the sale• Successful completion of a comprehensive training program at Iscar for a CEO position: Learning finance, marketing, sales, information system etc.

• Responsibility for the operating system 24/7, production, maintenance, engineering, procurement, inventory, logistic, IT, Quality Assurance and safety of the environment.• Leading the synergy with the parent company after acquisition by Iscar: Implementing policies, management systems, processes and working methods• Constructing and leading a recovery plan as an alternative to closure based on product development and operational efficiencies• Planning and executing a project to build and relocate of a new innovative plant streamlining processes plans and goals KPI• Development of routine and connection establishment such as: the Manufacturing association, the Ministry of Environmental Protection, the Ministry of Economy, the Ministry of Command and the Ministry of Labor

• Managing of the operation, planning budgets: production, maintenance, planning and control Logistics, quality assurance, environment, safety etc.• Direct management of 6 managers and about 200 employees• Planning and leading projects, submitting plans and documents for the investment committee, budget management, schedule and meeting quality needs.• Development of production in conjunctions with marketing, providing support to customer’s requirements while leading operational efficiency including Learn method• New Product Introduction NPI – Conducting presentations based on experience, improving technology and setting of arrays as needed• Responsibility for the safety and ecology, with regard to the law of clean air, in an area with high-risks • Work according to local and international quality standards, including HACCP, support of customer compliance