Yaroslav Meshalkin Email & Phone Number

Moscow, Moscow City, Russia

Yerevan, Armenia

Development and implementation of an international marketing strategy (growth of key indicators by 30% per year). Development of digital and offline channels and units (SMM, video production, events, merchandising). Creative development, marketing campaigns, performing KPIs for sponsors (Winline, Kappa, HAVAL, Bybit, etc.).

Moscow, Russia

Esports popularization in Russia (audience growth by 51% to 15,4m). Development and implementation of an international marketing strategy, marcom support of the holding’s esports team (Virtus.pro, till 2022), media (Cybersport.ru), events (EPICENTER), and broadcast studio (RuHub), resulted in growth of key indicators by 30% per year.Esports and ESforce promo in tier-1 media (Channel One, Vedomosti, etc.). Positioning esports at the major business events (St. Petersburg International Economic Forum, etc.). Corporate marketing, GR, SMM, merchandising, and other areas. Creative development, marketing campaigns, performing KPIs for sponsors (Winline, MegaFon, HAVAL, KFC, Pepsi, etc.).

Moscow, Russia

Russian Esports Federation (RESF), founded in 2000, is the leading Russian non-commercial and non-governmental esports organization. RESF strategy is aimed to implementing and developing esports in Russia, to promoting esports among wide audience and to making scientific and practical researches of esports. RESF played the main role in the official recognition of esports in Russia in 2016.

Moscow, Russian Federation

Building press service from the scratch. Reputation management and product PR support for the leasing, banking, and insurance arms of the company. Product launches (help to marketing): car leasing for individuals, debit cards, accounts and deposits. PR support for the company’s IPO on the Moscow Exchange.— Developed and implemented PR strategy, encompassing all business areas of the Group;— Built Group’s press-service from the scratch;— Provided communication support for car leasing for individuals launch in Russia (in 2015 the product received the support of Russian Ministry of Industry and Trade within the state subsidy program);— Provided communication support for Groups’ IPO on Moscow Exchange.

Moscow, Russian Federation

PR executive. Clients: Norilsk Nickel, Moskovia Airlines, United Aircraft Corporation, Sinko-Bank. Counseling of clients’ CEOs. Crisis communications. General project management. Agency business development.

Moscow, Russian Federation

Technology Practice. Clients: Lenovo, Huawei, Avito.ru, Monster Products, Autodesk. Providing communications for the clients in Russia and CIS. Consulting. Managing external press-offices for the clients. Work with top Russian media (Kommersant, Vedomosti, RBC, BFM, etc.).Communication support of:- General business activities in Russia and CIS- Product launches (http://blog.lenovo.com/ru/lenovo-ideapad-u300s)- Investment deals (http://blogs.ft.com/tech-blog/2012/05/avito-75m-round/, http://blogs.wsj.com/tech-europe/2012/05/02/russian-classified-site-lands-75-million-deal/)- Social media activities

Moscow, Russian Federation

Corporate Practice. Clients: Microsoft, Russian Ministry of Justice, AMT Bank, Kommersant Publishing House, Russian Economic Development Ministry, Working group on establishing the International financial center in Moscow. Obtained expertise in the field of Government Relations (project for Microsoft). Managed several sub-projects – social researches and round tables (http://ria.ru/pressclub/20100914/273944091.html), organizing of interviews (http://www.izvestia.ru/news/358330), communications with opinion leaders and officials, etc.Obtained expertise in international events organization (St. Petersburg International Legal Forum, www.spblegalforum.ru) with participation of the President of Russia (including cooperation with press-service of the President of Russia, Federal Protective Service, press-services of international speakers, etc.).

Moscow, Russian Federation

Financial & Corporate Affairs Practice. Clients: Delegation of the European Union to Russia, ATON Investment Company, KIT Finance Investment Holding, GE Money Bank, Standard Bank (Russia), National Council for Investment Climate Development, National Union of Agro-Insurers, Rosgosstrakh Life, Freight One.Creating positioning concepts for Standard Bank Russia and National Council for Investment Climate Development. Communication support of Standard Bank investments in fields of oil and gas, metals and mining, IT, etc. Obtained expertise in the M&A deal communication support (the deal between Standard Bank Group and Troika Dialog). http://www.vedomosti.ru/newspaper/article/2009/03/12/185713In 2008 the project dedicated to communication support of Standard Bank in Russia was nominated to international Gold Quill award (http://www.iabc.com/awards/gq/).

Higher School Of Translation And Interpretation

Дипломная работа "Особенности перевода рекламных текстов" ("отлично").

Master'S Degree, Faculty Of Journalism (Degree In Public Relations)

Activities and Societies: Студенческое братство "Камни"Диплом на тему "Коммуникационная стратегия инвестиционных банков в условиях.

Executive Master In Marketing