Yaroslav Meshalkin

Yaroslav Meshalkin Email and Phone Number

Managing Partner at Heads'made @ Heads'made
Yaroslav Meshalkin's Location
Moscow, Moscow City, Russia, Russian Federation
Yaroslav Meshalkin's Contact Details

Yaroslav Meshalkin work email

Yaroslav Meshalkin personal email

n/a
About Yaroslav Meshalkin

Esports & gaming enthusiast with 15 years of experience in B2C and B2B communications. Extensive practice of operations and advisory in such industries as media, entertainment, finances, IT. Proficiency: marketing, PR, GR, crisis communications, digital channels development. IPRA GWA (2020) and IABC Gold Quill Award for Excellence (2021) winner.

Yaroslav Meshalkin's Current Company Details
Heads'made

Heads'Made

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Managing Partner at Heads'made
Yaroslav Meshalkin Work Experience Details
  • Heads'Made
    Managing Partner
    Heads'Made Jun 2024 - Present
    Moscow, Moscow City, Russia
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  • Virtus.Pro
    Chief Marketing & Innovation Officer
    Virtus.Pro 2022 - Aug 2023
    Yerevan, Armenia
    Development and implementation of an international marketing strategy (growth of key indicators by 30% per year). Development of digital and offline channels and units (SMM, video production, events, merchandising). Creative development, marketing campaigns, performing KPIs for sponsors (Winline, Kappa, HAVAL, Bybit, etc.).
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  • Esforce Holding
    Chief Strategic Communications Officer
    Esforce Holding 2018 - 2022
    Moscow, Russia
    Esports popularization in Russia (audience growth by 51% to 15,4m). Development and implementation of an international marketing strategy, marcom support of the holding’s esports team (Virtus.pro, till 2022), media (Cybersport.ru), events (EPICENTER), and broadcast studio (RuHub), resulted in growth of key indicators by 30% per year.Esports and ESforce promo in tier-1 media (Channel One, Vedomosti, etc.). Positioning esports at the major business events (St. Petersburg International Economic Forum, etc.). Corporate marketing, GR, SMM, merchandising, and other areas. Creative development, marketing campaigns, performing KPIs for sponsors (Winline, MegaFon, HAVAL, KFC, Pepsi, etc.).
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  • Russian Esports Federation
    Pr Director
    Russian Esports Federation 2017 - 2018
    Moscow, Russia
    Russian Esports Federation (RESF), founded in 2000, is the leading Russian non-commercial and non-governmental esports organization. RESF strategy is aimed to implementing and developing esports in Russia, to promoting esports among wide audience and to making scientific and practical researches of esports. RESF played the main role in the official recognition of esports in Russia in 2016.
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  • Европлан
    Head Of Pr
    Европлан Mar 2014 - Jan 2017
    Moscow, Russian Federation
    Building press service from the scratch. Reputation management and product PR support for the leasing, banking, and insurance arms of the company. Product launches (help to marketing): car leasing for individuals, debit cards, accounts and deposits. PR support for the company’s IPO on the Moscow Exchange.— Developed and implemented PR strategy, encompassing all business areas of the Group;— Built Group’s press-service from the scratch;— Provided communication support for car leasing for individuals launch in Russia (in 2015 the product received the support of Russian Ministry of Industry and Trade within the state subsidy program);— Provided communication support for Groups’ IPO on Moscow Exchange.
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  • Intelligence Pr Agency
    Account Director, Partner
    Intelligence Pr Agency Mar 2013 - Jan 2014
    Moscow, Russian Federation
    PR executive. Clients: Norilsk Nickel, Moskovia Airlines, United Aircraft Corporation, Sinko-Bank. Counseling of clients’ CEOs. Crisis communications. General project management. Agency business development.
  • Fleishman-Hillard Vanguard
    Senior Account Manager
    Fleishman-Hillard Vanguard Jan 2012 - Sep 2012
    Moscow, Russian Federation
    Technology Practice. Clients: Lenovo, Huawei, Avito.ru, Monster Products, Autodesk. Providing communications for the clients in Russia and CIS. Consulting. Managing external press-offices for the clients. Work with top Russian media (Kommersant, Vedomosti, RBC, BFM, etc.).Communication support of:- General business activities in Russia and CIS- Product launches (http://blog.lenovo.com/ru/lenovo-ideapad-u300s)- Investment deals (http://blogs.ft.com/tech-blog/2012/05/avito-75m-round/, http://blogs.wsj.com/tech-europe/2012/05/02/russian-classified-site-lands-75-million-deal/)- Social media activities
  • Emerging Communications
    Project Director
    Emerging Communications Dec 2009 - Jul 2011
    Moscow, Russian Federation
    Corporate Practice. Clients: Microsoft, Russian Ministry of Justice, AMT Bank, Kommersant Publishing House, Russian Economic Development Ministry, Working group on establishing the International financial center in Moscow. Obtained expertise in the field of Government Relations (project for Microsoft). Managed several sub-projects – social researches and round tables (http://ria.ru/pressclub/20100914/273944091.html), organizing of interviews (http://www.izvestia.ru/news/358330), communications with opinion leaders and officials, etc.Obtained expertise in international events organization (St. Petersburg International Legal Forum, www.spblegalforum.ru) with participation of the President of Russia (including cooperation with press-service of the President of Russia, Federal Protective Service, press-services of international speakers, etc.).
  • Porter Novelli
    Account Manager
    Porter Novelli Jul 2008 - Nov 2009
    Moscow, Russian Federation
    Financial & Corporate Affairs Practice. Clients: Delegation of the European Union to Russia, ATON Investment Company, KIT Finance Investment Holding, GE Money Bank, Standard Bank (Russia), National Council for Investment Climate Development, National Union of Agro-Insurers, Rosgosstrakh Life, Freight One.Creating positioning concepts for Standard Bank Russia and National Council for Investment Climate Development. Communication support of Standard Bank investments in fields of oil and gas, metals and mining, IT, etc. Obtained expertise in the M&A deal communication support (the deal between Standard Bank Group and Troika Dialog). http://www.vedomosti.ru/newspaper/article/2009/03/12/185713In 2008 the project dedicated to communication support of Standard Bank in Russia was nominated to international Gold Quill award (http://www.iabc.com/awards/gq/).
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Yaroslav Meshalkin Skills

Public Relations Corporate Communications Media Relations Public Affairs Internal Communications Strategic Communications Crisis Communications Message Development Project Management Event Management Financial Communications New Business Development Marketing Communications Ipo Communication Consulting Positioning Press Releases Social Media Digital Marketing Copywriting Reputation Management

Yaroslav Meshalkin Education Details

Frequently Asked Questions about Yaroslav Meshalkin

What company does Yaroslav Meshalkin work for?

Yaroslav Meshalkin works for Heads'made

What is Yaroslav Meshalkin's role at the current company?

Yaroslav Meshalkin's current role is Managing Partner at Heads'made.

What is Yaroslav Meshalkin's email address?

Yaroslav Meshalkin's email address is ya****@****nbox.ru

What schools did Yaroslav Meshalkin attend?

Yaroslav Meshalkin attended Lomonosov Moscow State University (Msu), Московский Государственный Университет Им. М.в. Ломоносова (Мгу), Higher School Of Economics.

What are some of Yaroslav Meshalkin's interests?

Yaroslav Meshalkin has interest in Animal Welfare, Education, Science And Technology, Economic Empowerment.

What skills is Yaroslav Meshalkin known for?

Yaroslav Meshalkin has skills like Public Relations, Corporate Communications, Media Relations, Public Affairs, Internal Communications, Strategic Communications, Crisis Communications, Message Development, Project Management, Event Management, Financial Communications, New Business Development.

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