Creative Director
CurrentReporting to VP, Advertising and supporting a diverse team of writers, producers, editors and directors, I oversee the look, feel, brand voice and creative vision of CTV News, CTV News Channel, BNN, CP24, CTV News Toronto, and specialty channels CTV Drama and CTV Life. Key duties include:• Strategic execution of compelling creative for on-air, digital, outdoor, radio and print• Managing and developing a team of creative and production personnel • Setting the creative strategy and defining the brand voice of 7 in-house channels• Driving revenue and ratings targets