BAIBYS™ objective is to develop a system that would analyze living sperm cells in real-time using Machine Vision (MV) and Artificial Intelligence (AI), evaluate the cells according to morphological criteria that can only be identified using high magnification, and automatically select the sperm cell with the highest fertilization potential to microinject into the egg. The system will be able to recognize structures in motion in order to evaluate the quality of living sperm cells according to previously established criteria using state-of-the-art AI algorithms.Such an automated system would address the two major factors that currently limit the prevalence of Sperm Selection. First, the system would dramatically reduce the time of the Sperm Selection process and therefore significantly increase the throughput of the fertilization clinic. Second, since the system would optimize the criteria for Sperm Selection it would standardize the selection process between fertilization clinics based on objective criteria. Therefore, the system would minimize the time and cost of the process while maximizing its quality and improving the fertilization rate, pregnancy rate, and most importantly, the rate of healthy babies. In addition, the shorter and automated process would allow a much larger portion of clinics to adopt Sperm Selection and would establish it as the standard of care.

ScoutCam is a global leader in providing unique and innovative custom-tailored small visualization solutions to organizations across different industries based on small and highly resistant cameras and supplementary technologies. ScoutCam specializes in developing and manufacturing highly innovative camera-based visualization components and tools for tier-1 customers in the medical industry as well as other sensitive industries. As an expert in micro-endoscopic devices and based on its proprietary technology and know-how, unique IP portfolio, and carefully chosen global suppliers network, ScoutCam has developed a range of micro CMOS (complementary metal-oxide semiconductor) video systems, including the smallest cameras in the world.

Medigus develops, manufactures, and sells an innovative endoscopic treatment for GERD. In addition, the company develops, manufactures, and sells a line of miniature video cameras and compatible video processors, including the smallest camera in the world. Reporting to the CEO, responsibilities include:• Launch an innovative surgical device including capital and disposable components- $27M distribution agreement in China- Distribution agreements in key territories (Germany, Italy, Spain, Switzerland, Turkey)• Lead the strategy and business development of the Medigus micro-camera business- ×2 contracts with NASA (Medigus camera operated in the International Space Station)- ×10 sales within 2 years

NiTi develops, manufactures and sells innovative devices for gastrointestinal surgery, based on the “shape-memory” alloy Nitinol. Reporting to the CEO, responsibilities include:- Manage a team of two and a budget of ~800K USD- Conduct market research and monitor business intelligence, competitive information, relevant medical technologies and review relevant academic literature- Manage PR and media communications with an international third-party agency- Lead branding and visual identity campaigns as well as trademarks development- Full responsibility of the company’s web-site, web-marketing, and MarCom

Given Imaging develops, manufactures and sells imaging systems for the gastrointestinal tract based on capsules containing miniature video cameras. Responsibilities included:- Leading the interdisciplinary team for the Upper GI products- Participating in re-establishing business partnership with Ethicon Endo-Surgery (J&J) - Participating in all marketing activities including strategy, pricing, marketing communications, training, and customer satisfaction- Participating in setting the clinical trial goals and in the regulatory strategy- Developing and maintaining relationships with global key opinion leaders in GI

The medical division of Siemens Israel represents Siemens Medical Solutions, a leading medical imaging vendor and a division of Siemens AG, a major global player in a number of industries. Joined as manager of CT and Cardio-Vascular modalities. Reached annual sales of over 3M Euros, exceeding target every year. Responsibilities included:- Managing all deal life cycle stages including strategy, marketing activities, pre-sales, negotiation, sales, logistics, delivery, post-sales, training, and customer satisfaction- Serving as single point of contact for customers. Reconnected with lapsed customers- Preparing price quotes and answering both technical and business aspects of tenders- Pricing, structuring, signing and executing deals- Negotiating with different levels of customers from end-users to directors and decision makers in private, public and national organizations- Interfacing, negotiating with, and reporting to a range of executives at the parent company

MedSim develops, manufactures and sells computerized simulation systems for medical training. Joined the company at start-up and witnessed all stages of the company life cycle. Participated in all aspects of product development, installation, customer support and quality assurance. Promoted to product manager in 1998. Responsibilities included:- Initiating research with installed base and internal sales to drive product development- Drafting product definition documents based on end user needs- Maintaining close relationships with medical consultants, internal sales and marketing staff and international customers to drive product development- Coordinating R&D team consisting of full time and contract, in-house and third party, software, mechanical and electrical engineers- Managing integration and software version releases of core products and OEM versions- Managing all QA functions

Trained as a software engineer, including a software team leaders course. Member of software R&D team for F-16 Full-Scale Flight Simulator. Earned Lieutenant ranking. Responsibilities included:-Programming (Fortran, C, Assembly)-Performed individual tasks and participated in R&D teams-Collected and initiated ideas for development projects-Wrote functional and technical definition documents-Composed and executed Final Test Procedures-Collaborated with critical knowledge resources such as pilots, aviation and electrical engineers to drive product enhancement for software team