Looking for the opportunity to work as sales representative or area manager for manufacturers specialised in audio equipment. 22 years of experience in audio and video industry. Perfect understanding of professional and home AV equipment markets. An extensive database of contacts and established connection with key players in the market of home and professional AV equipment, consumer electronics, home automation systems (vendors, dealers, installers). Experience with modern marketing and promotion tools. Higher acoustics-related education (Lomonosov Moscow State University). Video Production. Creating videos in Russian and English. Full cycle: scriptwriting, finalization of the script with the customer, filming, editing, creating accompanying texts, publishing the video on YouTube, SEO and promotion of the video. Running a video channel for the customer. Examples of videos: in English https://youtu.be/Nu2v5EMKpLY, in Russian: https://youtu.be/QEs_nfZPnDYWriting and sending press releases. Technical literacy, the skill of writing engaging texts about technology. Contact database comprising journalists from all major Russian media in the field of electronics and AV equipment.Literary translation of technical texts, translation of catalogues and presentations, creating technical bulletins. Interpreting services at conferences, seminars, presentations.Writing newsletters and mailing them through our own database, which includes all the major players in the Russian AV and installation equipment market. Newsletter sample: https://bit.ly/361XTSiExperience in organizing and conducting product trainings for dealers and installers. Presentation skills, tracking key industry trends, ability to explain complicated things in plain language.Organizing and holding webinars for partners. Tracking results. Maintaining a video archive of webinars. An example of a webinar: https://youtu.be/dZdEG7lZtJ8Social media management: Facebook, Instagram. Social media marketing. Examples: https://www.facebook.com/MMSCinema ; https://www.facebook.com/KEF.Russia
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Sales RepresentativeGlobal Av NetworkMoscow, Ru
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SalesGlobal Av Network Sep 2020 - PresentMoscow, Moscow City, Russia
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Founder And Chief EditorAvreport.Ru Nov 2007 - PresentMoscow, RussiaCoordination of all processes required for magazine publications. Managing a team of technical specialists, editors and advertising managers, coordinating their effective interaction. Training experts and sales managers. Creating strategic development plans. Close collaboration with all key players in the Russian audio-video market. Visiting and participating in national and international exhibitions, visiting headquarters and factories of European and Asian AV-electronics manufacturers. Organizing and implementing special activities to increase brand’s popularity. Participating in TV programs (e.g., "Matter of technique", RenTV) and radio broadcasts (e.g., "Shopping", Radio of Russia).Best results:• Created a positive image of the magazine, which helped to attract a pool of new customers who represent premium segment AV equipment;• Developed the magazine structure and its modern concept;• Formed an effective team of professional technical reviewers and editors;• Developed new types of integrated commercial offers, which helped to acquire new customers;• Built partnership and trusting relationship with key players in the Russian AV equipment market.• Independent customer acquisition (over 30). -
FounderMarcom Av Jan 2012 - Sep 2020Moscow, RussiaFounder of a marketing agency that provides promotional services for AV equipment brands.Our list of customers includes manufacturers and distributors of Hi-Fi electronics, High End equipment, home cinema equipment, headphones and portable audio, multiroom and Smart Home systems, professional AV equipment. We provide marketing support for such brands as BenQ, KEF, Primare, Trinnov, Procella, Pro Audio Technology, ProAc, Simaudio, James Loudspeakers, Meyer Sound, QED, Universal Remote Control, Nuvo, Lutron, Bitwise Controls and many others.
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Head Of Brand MarketingTria International Mar 2009 - Aug 2012Moscow, RussiaManagement of the brand marketing department (brand management) in a distribution company operating in the market of premium home audio and video equipment and installation equipment. Promotion of KEF, NAD, Parasound, Musical Fidelity, M&K, PSB, Atlantic Technology, Wireworld, Chord, Norstone Design, Meridian, Xantech, NuVo, URC. Directly subordinate to the vice president of the company (a USA expatriate). Keeping communication with vendors. Brand marketing budget formation and approval. Staff recruitment and training. Quality control of technical support for company brands. Control over content and updates of the company website and brand sites. Development and implementation of marketing programs and dealer loyalty programs. Preparation and holding dealer conferences, trainings and presentations. Presentation skill trainings for the staff. Brand positioning, identifying key selling points. Designing, building and equipping demonstration rooms for live presentations of home theaters, stereo systems, installation products. Developing client-specific demonstration programs for potential clients. Development of complex installation solutions based on various products of the company. Constant competitive analysis. Media relations (news, tests in specialized magazines, projects for TV programs "Housing issue", "Country house answer", etc.). Preparation of company catalogues. Handling orders. Analysis of stock balances, development and implementation of programs for handling stock balances.Best results• Established effective teamwork of brand managers and sales managers;• Kept high performance in times of crisis (regular implementation of monthly sales plans);• Acquired new dealers;• Successfully implemented effective dealer loyalty programs (retailers and installers).
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Chief EditorPotrebitel Video&Audio Magazine Sep 1997 - Feb 2009MoscowAudio-Video Magazine
Yaroslav Vorobev Skills
Yaroslav Vorobev Education Details
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Acoustics
Frequently Asked Questions about Yaroslav Vorobev
What company does Yaroslav Vorobev work for?
Yaroslav Vorobev works for Global Av Network
What is Yaroslav Vorobev's role at the current company?
Yaroslav Vorobev's current role is Sales Representative.
What schools did Yaroslav Vorobev attend?
Yaroslav Vorobev attended Lomonosov Moscow State University.
What are some of Yaroslav Vorobev's interests?
Yaroslav Vorobev has interest in Music, Skiing, Windsurfing.
What skills is Yaroslav Vorobev known for?
Yaroslav Vorobev has skills like Journalism, Editorial, Copy Editing, News Writing, Online Journalism, Blogging, Magazines, Editing, New Media, Copywriting, Feature Articles, Publishing.
Who are Yaroslav Vorobev's colleagues?
Yaroslav Vorobev's colleagues are Philippe Fricot, Paul Mansell.
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