Yaroslav Vorobev Email & Phone Number

Moscow, Ru

Moscow, Moscow City, Russia

Moscow, Russia

Coordination of all processes required for magazine publications. Managing a team of technical specialists, editors and advertising managers, coordinating their effective interaction. Training experts and sales managers. Creating strategic development plans. Close collaboration with all key players in the Russian audio-video market. Visiting and participating in national and international exhibitions, visiting headquarters and factories of European and Asian AV-electronics manufacturers. Organizing and implementing special activities to increase brand’s popularity. Participating in TV programs (e.g., "Matter of technique", RenTV) and radio broadcasts (e.g., "Shopping", Radio of Russia).Best results:• Created a positive image of the magazine, which helped to attract a pool of new customers who represent premium segment AV equipment;• Developed the magazine structure and its modern concept;• Formed an effective team of professional technical reviewers and editors;• Developed new types of integrated commercial offers, which helped to acquire new customers;• Built partnership and trusting relationship with key players in the Russian AV equipment market.• Independent customer acquisition (over 30).

Moscow, Russia

Founder of a marketing agency that provides promotional services for AV equipment brands.Our list of customers includes manufacturers and distributors of Hi-Fi electronics, High End equipment, home cinema equipment, headphones and portable audio, multiroom and Smart Home systems, professional AV equipment. We provide marketing support for such brands as BenQ, KEF, Primare, Trinnov, Procella, Pro Audio Technology, ProAc, Simaudio, James Loudspeakers, Meyer Sound, QED, Universal Remote Control, Nuvo, Lutron, Bitwise Controls and many others.

Moscow, Russia

Management of the brand marketing department (brand management) in a distribution company operating in the market of premium home audio and video equipment and installation equipment. Promotion of KEF, NAD, Parasound, Musical Fidelity, M&K, PSB, Atlantic Technology, Wireworld, Chord, Norstone Design, Meridian, Xantech, NuVo, URC. Directly subordinate to the vice president of the company (a USA expatriate). Keeping communication with vendors. Brand marketing budget formation and approval. Staff recruitment and training. Quality control of technical support for company brands. Control over content and updates of the company website and brand sites. Development and implementation of marketing programs and dealer loyalty programs. Preparation and holding dealer conferences, trainings and presentations. Presentation skill trainings for the staff. Brand positioning, identifying key selling points. Designing, building and equipping demonstration rooms for live presentations of home theaters, stereo systems, installation products. Developing client-specific demonstration programs for potential clients. Development of complex installation solutions based on various products of the company. Constant competitive analysis. Media relations (news, tests in specialized magazines, projects for TV programs "Housing issue", "Country house answer", etc.). Preparation of company catalogues. Handling orders. Analysis of stock balances, development and implementation of programs for handling stock balances.Best results• Established effective teamwork of brand managers and sales managers;• Kept high performance in times of crisis (regular implementation of monthly sales plans);• Acquired new dealers;• Successfully implemented effective dealer loyalty programs (retailers and installers).

Moscow

Audio-Video Magazine