Alexey Yarovoy Email & Phone Number

Moscow, Russia

Moscow, Moscow City, Russia

Seller of car tires and disks in the Russian Federation (B2B, B2C, B2G), about 2500 employees is one of the TOP-3 ecommerce projects in the field of Automotive parts. Reporting to the CEO. More than 100 employees in the following roles: developers, analysts, sysadmins, technical support, project office.Achievements:• Agreed IT strategy, budget, RoadMap functions of the Digital Transformation Department• Increase the capacity of the company's IT products and improve the performance of critical IT services of the companies.• Main focus on stabilization of IT Landscape for further resource scaling to IT strategy. Increased SLA of system availability from 98% to 99.5%.• Serious optimization of the company's web products for X2 from peak seasonal loads on B2C and B2B web channels. Daily order count at peak of 17,000. Uplift x15 in some aspects;• Prepared IT landscape for transition to module architecture across products that serve retail and wholesale customers. Launched 8 core IT services and 3 IT business services;• Formation and recruitment of staff for "fallback" functions. From 56% to 88% of staffing fill rate.• Transition of infrastructure to the cloud and transfer of software to work with clusters and for horizontal scaling; Uplift to X15 in terms of critical services of the company.

Москва, Москва, Россия

Dubai, United Arab Emirates

One of the leaders in the Luxury Accessories segment on the Apple platform. Main segment - overseas markets of America and the Gulf countries.Achievements:- Reduced time to publish new product series with images from 2 months to 3 days.- Integration settings of Facebook, Instagram, Google Adwords promotion channels;- Control and execution of development and advertising budget;- Optimization of advertising spend share through categorization and segmentation of customer base;- Website redesign and re-platforming from SAAS solution to in-house development;- Increased conversion rate from 1% to 1.9% through personalized product card customizations;

Москва, Россия

LONMADI and KWINTMADI companies [JVM Equipment Group] are suppliers of road construction, crushing, screening, concrete placing, log handling, earthmoving, and load handling equipment. Additional equipment supplied also includes compressors and generators.Main technologies where I was involved:1. MEAN (Business logic requirements and architecture development)2. Yii Framework (Database modeling and architecture development)3. CMS Opencart (eCommerce websites development from 0 to deploy. Module development)4. CMS Bitrix (Web-site development. I was a certified specialist in 2012)5. PHP (Can read code, light editions)6. JavaScript (Can write light code for Front-end)7. HTML, CSS8. 1C 7.7, 1C 8.3 (Technical requirements development)Duties:• KPI for advert agencies;• Budget planning and execution; • Product management and project technical features improvement;• Ecommerce platform development due to business requirements; (1.2 mln products)• Digital department management (5 persons);• Technical requirements and architecture solutions for IT outsourcing staff.Achievements:• New web-site designed and launched: https://lonmadi.ru;• New e-com website designed and launched: https://shop.lonmadi.ru;• SEO traffic was increased on 300%• Context advertising CPA were decreased for ~45% approx.;

Москва, Россия

One of the leaders on the car market: 19 car brands, 48 dealer centers, 91 bln roubles total turnover in 2014, 7000 employees. I was involved in the eCommerce B2C project https://part-auto.ru and Ecommerce B2B project https://part.avtomir.ru.Duties:• Finance and business model development;• B2C eCommerce project spare parts development;• B2B eCommerce project spare parts development;• Warehouse business process automatization;• 1C Sales business process automatization;• 1C CRM business process automatization;Achievements:• B2C eСommerce project launched in time with over 8 mln products and 25 mln trade offers;• B2B eCommerce project launched in time with the same qty of products;• B2B eCommerce turnover increased from 7mln roubles to 110 mln roubles per month;

Москва, Россия

Just couture fashion group is official distributor of popular shoe-brands: ASH, United Nude, Lola Cruz, INUOVO, HCS.Duties:• Finance and business model development;• B2C Ecommerce project budget planning;• Logistic and warehouse automatization;• SEO, PPC and email marketing campaign development and control;• Negotiations with top eCommerce projects in fashion retail project;• Advertisement agencies negotiations towards to business KPIs;Achievements:• Triggered email campaigns launched;• Integration with Lamoda company to improve delivery and pickup terms;• Speed for order packaging was increased after warehouse virtualization was made;

Москва, Россия

Senior Digital Marketing ManagerThe advertising company involved in Digital Marketing.Duties:• Sales execution plan;• Negotiations and presentations to clients;• Digital marketing planning and execution;Achievements:• Sales plan for 6 mln roubles/year was made;• Clients website were promoted to TOP10 in SERM;

Moscow

Senior Marketing ManagerHeadquarter of two truck mobile crane productions.Duties:• Exhibitions planning and management;• Digital marketing planning and execution;• PR communications with construction market mass media;Achievements:• Exhibition BAUMA 2010 was successfully hold. Was involved as a project manager;• Special Custom regulations were used to ship 3 construction units to Germany, Munich;

Степень Магистра, Political Science And Government, 4

Магистр, Политические Технологии