To drive sustained growth for ICRC's private sector engagement through high-quality audience-driven content and publications:- Leading the production of the ICRC's annual report for high-value donors- Building centralized and curated content spaces and platforms to maximize fundraising potential- Creating compelling templates and consistent tools to facilitate content generation and adaptation to specific contexts and audiences- Developing streamlined processes to ensure content is tailored to the best interests of our audience- Utilizing audience insights, data analysis, and benchmarking to improve communication materials- Developing a measurable set of KPIs to track digital content performance

- Led content management for the ICRC’s most successful private sector emergency fundraising campaigns in 2021 and 2022- Developed 3 new fundraising products to broaden engagement with private sector audiences- Coordinated the production of annual reports and proposals for high-value audience- Developed content for email and video marketing targeting individual donors- Created a digital performance tracker to better analyse digital marketing results- Initiated a collaborative process internally to improve the speed of content delivery- Created 20+ peer review analysis decks with Power BI to provide fundraising insights- Led on the coordination of the Market Opportunities Model development- Contributed to the private sector fundraising strategy development in Asia Pacific- Supported the ICRC’s first-ever global integrated fundraising campaign with National Societies

Featured on prominent Swiss media including RTS (Radio Télévision Suisse), Tribune de Genève, One FM and Radio Lac.Puffcycle is first youth-led initiative in advocating and tackling the challenge of waste generated from disposable e-cigarettes (“puffs”). We are working towards a world free of waste from puffs.

Founded by the World Economic Forum, the Global Shapers Community is a network of selected young change-makers under 30 across 150+ countries working together to address local, regional, and global challenges.

As part of my Bachelor’s degree at EHL, I worked full-time with a team of six EHL final-year students on a consulting project commissioned by Audemars Piguet:- Developed a business report totaling 200+ pages covering market research, benchmarking analysis and recommendations to magnify the brand’s customer journey- Led project meetings and presentations to Audemars Piguet’s senior leadership

- Improved the online collaboration process of the Hotel Allocation Project for the Annual Meeting 2020 and created the first Forum tutorial video to illustrate the new process- Coordinated projects and resources for services provided at the Forum’s official events- Managed event registrations in Salesforce for public figures and business partners- Assisted C-level strategic partners during the Annual Meeting 2020 with their meeting requirementsThe World Economic Forum, committed to improving the state of the world, is the International Organization for Public-Private Cooperation. The Forum engages the foremost political, business and other leaders of society to shape global, regional and industry agendas.

Undertook an operational internship during my first year of bachelor’s degree at the Restaurant Lou One of the Fairmont Grand Hotel Geneva: - Managed the service flow of a station covering 24 seats for lunch and dinner- Assisted in the daily set up, preparation, and closing of the restaurant