Yaryn Choi Email & Phone Number

Seoul, Kr

Los Angeles, California, United States

Valencia, Valencian Community, Spain

As an extension of my coursework at Berklee Valencia, I am working on the Executive Board as Head of Marketing of our on-site label, Disrupción Records. My role involves building on the established brand of Disrupción, developing impactful marketing strategies and guiding the leaders of our ten imprint labels as they build out their own branding (logo, social media branding, asset development), marketing strategy (comprehensive release campaigns, and marketing operations (post-release press, ad placement, etc.).

Write editorial reviews for new releases by up-and-coming artists (under 200k monthly listeners)Initiate communications with management and conduct interviews with new artists (up to 400k monthly listeners)Assist with discovery for Early Rising’s weekly Spotify playlist

Seoul, South Korea

Provided education to guests about Lululemon products in an effort to guide them to purchase clothing and equipment that they truly love and that will support them in living a more active lifestyle.Focused on guest experience and providing each guest a positive in-store experience from start to finish by attending to them upon entry and consistently checking in and assisting through to check-out.Organized stock and streamlined our store's organizational systems for new products in back of house.

Seoul, South Korea

[Marketing Team at Pledis Entertainment]Monitoring fanbase response to album rollout promotions, brand partnerships, and eventsCollect and collate streaming data for both new and prior releasesPresent opportunities for fanbase growth through research of trend data on TikTok and other social platformsConceptualization and proposal of brand partnership opportunities

Valencia, California

Working to assist new students in transitioning into life as a CalArtian through various planned events, conversations, and activitiesDid branding and created logo for 2019-2020 Orientation with theme of “Villains”- Designed t-shirts for staff and faculty- Created designs for enamel pins and lanyards- Created logo design for notebooks, form headers, and startup page of digital app

Greater Los Angeles Area

Consistently create event flyers for various campus offices and organizationsCreate multimedia designs for various campus offices

Santa Clarita, California, United States

Provided information to guests and visitors regarding locations of exhibitions and performances on campus during weekly CalArts Gallery NightsProvided guests over the age of 21 with drinking wristbands

Greater Los Angeles Area

Resident Assistant working in coordination with the Residence Life OfficeWorked to build community on campus and within the residence halls addressing student concerns, mediating contentious conversations, and building personal relationships with studentsAssisted in administrative and clerical work, as well as consistent monthly event planning.

New York, New York, United States

Wrote a piece entitled "Ever-Changing" and curated works to feature in the first issue of Sublet Magazine (www.instagram.com/subletzine)

Mapo-Gu, Seoul, Korea

Worked as a part of the Creative Music Studio teamAssisted with soundtracking for the original sound track (OST) of South-Korean drama "Mr. Sunshine," which aired on tvN, as well as NetflixAssisted with A&R, attended weekly meetings centered around discovering new artistsAttended 2018 CJ-Azit Showcase to select new label signees

Greater San Diego Area

Created journalistic and visual content for 400-page yearbookDelegated content creation to staff comprised of 30 studentsManaged sales and distribution of 1200 books to student body

Master Of Arts - Ma, Global Entertainment And Music Business

Activities and Societies: Disrupción Records (Head of Marketing) SAGA — Sexuality & Gender Alliance (Head of Visual Branding)Developed.

Bachelor Of Fine Arts, Musicalarts / Experimental Pop

Started studies at CalArts as an InstrumentalArts major with a focus in Piano Performance - Studied in private lessons with Vicki Ray.

9-12

Activities and Societies: Yearbook (Editor-in-Chief + Student Life Section Editor) Choir (Glee Club - President + Vice President, Advanced.

Summer Intensive - Instrumental Performance, Piano Performance

Two-week summer intensive studying classical piano performance with Jeanette Louise Yaryan and Parvati Mani. Participated in masterclasses.

7-8

Activities and Societies: SALT: Student Leadership New Student Ambassador Varsity Cross Country, Varsity Soccer, Junior Varsity Volleyball