George Yaryura Email & Phone Number

Dubai, Uae, Ae

- Lead Marketing for the Corporate and Investment Banking Division of Mashreq- Drive Demand Generation, product marketing and customer nurturing across industry sectors and product lines.

London, Gb

London, Gb

Board-level digital, brand and retail industry professionals who have built, grown and sold innovation businesses in the digital space. We find and curate solutions for brands and corporates, focusing on established “scale-ups” which solve common headaches.

London, London, Gb

Leading Digital Transformation Consultancy - Board Member

London, England, Gb

EdTech platform that delivers personalised career development programs to help people land their dream job. Advisor to CEO on value maximisation and commercial scalability.

London, England, Gb

Planet Smart City is a leading Proptech that designs and builds large-scale Smart Cities integrating IoT solutions and SaaS digital services for consumers and businesses globally. Our growth markets are Brazil, India, USA, and Europe. Our vision is to pioneer new standards for affordable housing around the globe which will create sustainable value for our stakeholders, communities, and future generations. Member of the Executive and ESG Committees. - Lead globally all marketing and digital customer acquisition, lead conversion, product marketing, Go to Market, and channel partnerships. - Communicate globally Planet’s narrative to investors, corporate partners, and consumers on all channels. - Manage a global team across all functions of marketing and communication, website development, and design. Member of the executive committee.

Madrid, Community Of Madrid, Es

Allfunds is the world’s largest fund distribution marketplace with over €1.5trillion assets under management, covering 21 markets; a Santander subsidiary for 20 years and now run by private equity Hellman and Friedman. I Led the “greenfield” product function including new product development, product definition, customer success, product marketing and go to market. Accountable for supporting the digital transformation of the business into a Wealth-tech and building a product function that will strongly contribute to the target EBIT and valuation multiple. - Reshaped the value proposition by delivering a membership platform strategy to create a strong secondary revenue model, a segment-led subscription proposition designed to provide current and future clients new value-added services and products. Restructured the entire pricing model and simplified the proposition into membership bundles to drive better conversion, up-sell and ultimately product profitability. - Designed and implemented a new product development process, introducing new digital tools and methodologies for product creation, value proposition - informing design, prototyping and agile delivery.

Foster City, California, Us

As the global leader in digital payments, Visa has successfully managed its transformation into an innovative tech business, delivering on its mission of being the best way to pay and be paid. During my tenure at Visa I actively worked on designing these new digital propositions and taking them commercially to market with large global partners. Global relationship executive and C-Level main business interface for a Global tier 1 client, across 13 markets. Accountable for developing and driving the client strategy, maximising the value of the partnership, and delivering transformation and differentiation with digital innovation, new propositions and strategic partnerships. - Led an international team of 18 Account Executives & 20 specialists to deliver new product propositions, client and digital transformation initiatives, such as Apple Pay, Android Pay, wearables, eCommerce checkout and tailoring them to market needs (technology, partnerships, customer needs, regulation). - Led all strategic commercial initiatives, RfP, JVs, product co-development, regionally and globally. Grew Visa share across European and Latin American markets. Secured multi-million-dollar seed money to develop new digital propositions across Latin American and European markets.

Foster City, California, Us

Joined Visa to spearhead the eCommerce channel strategy and in particular, online and mobile payment from initial concept to investment. Assessed market fit, leveraged customer research and regulation (SEPA, PSD2/Open Banking, IFR) to build marketing requirements, define regional and local ‘go to market’ strategy. Supported development team and ‘go to market’ across 34 markets in Europe. Designed digital propositions, from inception to launch, with a focus on online checkout and mobile payment wallets. Invented and patented onboarding, provisioning, and authentication features for online and mobile wallet.- Led an international cross-functional team of 20+ specialists (innovation, product development, finance, marketing) to design, develop and deploy new propositions partnering with Retail Banks, and strategic partners across Europe.

Redmond, Wa, Us

Skype is a leading communication platform with over 1bn registered users globally and with an estimated 45% of small and medium size business users. Owned “Skype for Business” product marketing, value proposition, pricing, investment case, go-to-market and branding. Contributed to the growth of Skype for Business footprint and revenue during a period of significant change under the ownership of Ebay, the private equity Silverlake and later sold to Microsoft.- I Led and managed global cross-functional teams of 20+ & 6 global agency networks and expanded the product line into group video calling, Skype on VoIP phones, Skype Manager and other value-added services that are now part of Microsoft.- Grew the business customer base, and increased their lifetime value. Redesigned and optimised Skype.com/business to increase cross sell, customer success and overall user experience. - Supported the development of a channel sale / marketing network of VoIP resellers and affiliates to deepen sales capabilities into SME and Enterprise sectors.

Netsize is a European leader in mobile carrier billing payment and mobile marketing now part of Gemalto, the world leader in digital security. Led the strategy, product marketing, communication and business development across Europe. Expanded the product line up into mobile commerce storefront, analytics, payment platform across a wider set of segments. Pre-iPhone market where Mobile Operators and phone manufacturers were the main distribution channels. Became a subject matter expert in mobile payment and marketing. Co-authored the 2009 netsize guide the mobile industry almanac.

Created a boutique consultancy specialised in market assessment, value proposition development, business development and market entry. - Vision and strategy, product strategy, and go to market - Product proposition, pricing and revenue model - Brand development, media strategy - Investment model, business case and funding round- Business development and lead generation Sectors: m-health, VoIP, M2M, biotech, mobile messaging, and mobile advertising.

Hong Kong, Hong Kong, Hk

Joined a boutique C-Suite talent management consultancy and contributed to its commercial growth by increasing their brand footprint and expanding its business lines into new sectors / practices. RGF was then acquired by Recruit, Asia largest recruiting group. Reported to the CEO, accountable for marketing communication, PR, brand and business development. - Grew brand recognition in the market with successful integrated campaigns which enabled the business to expand to new sectors such as Legal, Pharma, and Strategy Consultancy. - Developed in-house coaching programmes to grow talent, scale teams and deliver change programmes for large international and Japanese clients. Sourced C-level talents, helped market entry and development for retained clients such as Dassault Systemes, Redbull and leading international brands

Issy-Les-Moulineaux, Île-De-France, Fr

Member of the original team that created Europe’s second biggest Internet Service Provider Wanadoo within the France Telecom group. Joined a small burgeoning team and contributed to the growth of a company that became 6,000 people strong by 2003. Reported to Group Vice President, led an international team of 20.My focus was on monitising Wanadoo portal business by creating innovative digital content to increase usage, testing new business models and implementing key infrastructure projects such as ad-sales or eCommerce platforms. Played a key role in Wanadoo’s international expansion with the acquisition of Freeserve (UK), Eremas (Spain), Clix (Portugal) and Euronet (Benelux) Contributed to Wanadoo’s IPO in 2001. Owned European marketing strategy (inc insight/ intelligence & pricing), Portal performance, commercial development and business planning. Defined and aligned group portal strategy and grew digital operations in 5 European markets, increasing audience monetisation threefold, built delivery capacity internally and externally (M&A) and scaled up teams. Grew Wanadoo brand equity, harmonising brands across Europe, and supported rebranding under a new identity. Increased ability to acquire, drive usage and monetise new customers by reshaping the portal management platform, supporting the introduction of adwords and implementing innovative propositions in music, gaming and micro-payment

Issy-Les-Moulineaux, Île-De-France, Fr

- Defined the commercial strategy, licensing and syndication models of digital content – P & L responsibility. Launched over a dozen online video games and interactive media to drive Internet usage. Owned digital product lifecycle, from investment case to production and go to market.- Monetised, licensed, and syndicated digital content, games, online platforms for portals, media clients, and B2C advertisers. Marketed Wanadoo first music download service to 8M consumers. Developed a micropayment platform to merchandise low value payment digital content