George Yaryura

George Yaryura Email and Phone Number

Chief Marketing and Product Officer - FinTech, Banking, PropTech. ESG, Digital Transformation and Growth. @ Mashreq
George Yaryura's Location
Dubai, United Arab Emirates, United Arab Emirates
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About George Yaryura

I turn product ideas into commercial reality - delivering effective marketing, driving customer adoption and optimising sales output at scale and globally. I’ve spent the last 20 years at the forefront of technology, helping create market-leading Innovations whilst driving Digital Transformation across global businesses such as Skype, Orange, and Visa in various Product, Marketing and Commercial Leadership roles. I have taken a particular interest in how digital can provide scalable, sustainable and net-positive solutions.I have a track record in building new revenue lines and sizeable P&Ls for corporate, start-up and PE-backed businesses and contributed to significant M&As and a successful IPO exit. My profile:- Unique mix of product, marketing, and sales skillset combined with first-hand experience in creating successful new businesses, driving product profitability and delivering disruptive propositions in hyper-growth and regulated markets across Europe, Asia, the Middle East and the Americas. - SaaS specialist in building subscription-based business and digital platforms across multiple industries.- Global citizen, polyglot, passionate about personal growth, Japan, Rugby, behavioural marketing and new technologies. --------------------------------------------------------------------------------------------------------Specialities: Growth Strategy | Proposition Development | Product Marketing | Digital Transformation | Commercial Development & Multi-Channel Distribution

George Yaryura's Current Company Details
Mashreq

Mashreq

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Chief Marketing and Product Officer - FinTech, Banking, PropTech. ESG, Digital Transformation and Growth.
George Yaryura Work Experience Details
  • Mashreq
    Senior Vice President Marketing
    Mashreq Aug 2022 - Present
    Dubai, Uae, Ae
    - Lead Marketing for the Corporate and Investment Banking Division of Mashreq- Drive Demand Generation, product marketing and customer nurturing across industry sectors and product lines.
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  • The Marketing Society
    Member
    The Marketing Society Oct 2024 - Present
    London, Gb
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  • Greyhairworks!
    Associate
    Greyhairworks! Apr 2020 - Present
    London, Gb
    Board-level digital, brand and retail industry professionals who have built, grown and sold innovation businesses in the digital space. We find and curate solutions for brands and corporates, focusing on established “scale-ups” which solve common headaches.
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  • Digital Works Group (Uk)
    Non Executive Director
    Digital Works Group (Uk) May 2020 - Nov 2022
    London, London, Gb
    Leading Digital Transformation Consultancy - Board Member
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  • Knowledge Officer
    Board Advisor
    Knowledge Officer Apr 2020 - Aug 2022
    London, England, Gb
    EdTech platform that delivers personalised career development programs to help people land their dream job. Advisor to CEO on value maximisation and commercial scalability.
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  • Planet Smart City
    Chief Marketing Officer
    Planet Smart City Nov 2020 - Jul 2022
    London, England, Gb
    Planet Smart City is a leading Proptech that designs and builds large-scale Smart Cities integrating IoT solutions and SaaS digital services for consumers and businesses globally. Our growth markets are Brazil, India, USA, and Europe. Our vision is to pioneer new standards for affordable housing around the globe which will create sustainable value for our stakeholders, communities, and future generations. Member of the Executive and ESG Committees. - Lead globally all marketing and digital customer acquisition, lead conversion, product marketing, Go to Market, and channel partnerships. - Communicate globally Planet’s narrative to investors, corporate partners, and consumers on all channels. - Manage a global team across all functions of marketing and communication, website development, and design. Member of the executive committee.
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  • Allfunds
    Chief Product Officer
    Allfunds Dec 2018 - Apr 2020
    Madrid, Community Of Madrid, Es
    Allfunds is the world’s largest fund distribution marketplace with over €1.5trillion assets under management, covering 21 markets; a Santander subsidiary for 20 years and now run by private equity Hellman and Friedman. I Led the “greenfield” product function including new product development, product definition, customer success, product marketing and go to market. Accountable for supporting the digital transformation of the business into a Wealth-tech and building a product function that will strongly contribute to the target EBIT and valuation multiple. - Reshaped the value proposition by delivering a membership platform strategy to create a strong secondary revenue model, a segment-led subscription proposition designed to provide current and future clients new value-added services and products. Restructured the entire pricing model and simplified the proposition into membership bundles to drive better conversion, up-sell and ultimately product profitability. - Designed and implemented a new product development process, introducing new digital tools and methodologies for product creation, value proposition - informing design, prototyping and agile delivery.
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  • Visa
    Vice President - Global Account & Commercial Development
    Visa Jul 2014 - Dec 2018
    Foster City, California, Us
    As the global leader in digital payments, Visa has successfully managed its transformation into an innovative tech business, delivering on its mission of being the best way to pay and be paid. During my tenure at Visa I actively worked on designing these new digital propositions and taking them commercially to market with large global partners. Global relationship executive and C-Level main business interface for a Global tier 1 client, across 13 markets. Accountable for developing and driving the client strategy, maximising the value of the partnership, and delivering transformation and differentiation with digital innovation, new propositions and strategic partnerships. - Led an international team of 18 Account Executives & 20 specialists to deliver new product propositions, client and digital transformation initiatives, such as Apple Pay, Android Pay, wearables, eCommerce checkout and tailoring them to market needs (technology, partnerships, customer needs, regulation). - Led all strategic commercial initiatives, RfP, JVs, product co-development, regionally and globally. Grew Visa share across European and Latin American markets. Secured multi-million-dollar seed money to develop new digital propositions across Latin American and European markets.
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  • Visa
    Head Of Ecommerce Channel - Marketing & Product Innovation
    Visa Jan 2011 - Jul 2014
    Foster City, California, Us
    Joined Visa to spearhead the eCommerce channel strategy and in particular, online and mobile payment from initial concept to investment. Assessed market fit, leveraged customer research and regulation (SEPA, PSD2/Open Banking, IFR) to build marketing requirements, define regional and local ‘go to market’ strategy. Supported development team and ‘go to market’ across 34 markets in Europe. Designed digital propositions, from inception to launch, with a focus on online checkout and mobile payment wallets. Invented and patented onboarding, provisioning, and authentication features for online and mobile wallet.- Led an international cross-functional team of 20+ specialists (innovation, product development, finance, marketing) to design, develop and deploy new propositions partnering with Retail Banks, and strategic partners across Europe.
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  • Skype
    Global Product Marketing - Skype For Business
    Skype Feb 2009 - Jan 2011
    Redmond, Wa, Us
    Skype is a leading communication platform with over 1bn registered users globally and with an estimated 45% of small and medium size business users. Owned “Skype for Business” product marketing, value proposition, pricing, investment case, go-to-market and branding. Contributed to the growth of Skype for Business footprint and revenue during a period of significant change under the ownership of Ebay, the private equity Silverlake and later sold to Microsoft.- I Led and managed global cross-functional teams of 20+ & 6 global agency networks and expanded the product line into group video calling, Skype on VoIP phones, Skype Manager and other value-added services that are now part of Microsoft.- Grew the business customer base, and increased their lifetime value. Redesigned and optimised Skype.com/business to increase cross sell, customer success and overall user experience. - Supported the development of a channel sale / marketing network of VoIP resellers and affiliates to deepen sales capabilities into SME and Enterprise sectors.
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  • Netsize, A Gemalto Company
    Head Of Marketing & Strategy
    Netsize, A Gemalto Company Jul 2007 - Feb 2009
    Netsize is a European leader in mobile carrier billing payment and mobile marketing now part of Gemalto, the world leader in digital security. Led the strategy, product marketing, communication and business development across Europe. Expanded the product line up into mobile commerce storefront, analytics, payment platform across a wider set of segments. Pre-iPhone market where Mobile Operators and phone manufacturers were the main distribution channels. Became a subject matter expert in mobile payment and marketing. Co-authored the 2009 netsize guide the mobile industry almanac.
  • Ubiquity Consulting Sc
    Founder And Director - Market Strategy & Business Development
    Ubiquity Consulting Sc Jan 2007 - Sep 2007
    Created a boutique consultancy specialised in market assessment, value proposition development, business development and market entry. - Vision and strategy, product strategy, and go to market - Product proposition, pricing and revenue model - Brand development, media strategy - Investment model, business case and funding round- Business development and lead generation Sectors: m-health, VoIP, M2M, biotech, mobile messaging, and mobile advertising.
  • Rgf Executive Search
    Head Of Marketing Services
    Rgf Executive Search Jan 2004 - Dec 2006
    Hong Kong, Hong Kong, Hk
    Joined a boutique C-Suite talent management consultancy and contributed to its commercial growth by increasing their brand footprint and expanding its business lines into new sectors / practices. RGF was then acquired by Recruit, Asia largest recruiting group. Reported to the CEO, accountable for marketing communication, PR, brand and business development. - Grew brand recognition in the market with successful integrated campaigns which enabled the business to expand to new sectors such as Legal, Pharma, and Strategy Consultancy. - Developed in-house coaching programmes to grow talent, scale teams and deliver change programmes for large international and Japanese clients. Sourced C-level talents, helped market entry and development for retained clients such as Dassault Systemes, Redbull and leading international brands
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  • Orange
    Emea Marketing Director - Portal & Isp Division
    Orange Jul 1999 - Dec 2003
    Issy-Les-Moulineaux, Île-De-France, Fr
    Member of the original team that created Europe’s second biggest Internet Service Provider Wanadoo within the France Telecom group. Joined a small burgeoning team and contributed to the growth of a company that became 6,000 people strong by 2003. Reported to Group Vice President, led an international team of 20.My focus was on monitising Wanadoo portal business by creating innovative digital content to increase usage, testing new business models and implementing key infrastructure projects such as ad-sales or eCommerce platforms. Played a key role in Wanadoo’s international expansion with the acquisition of Freeserve (UK), Eremas (Spain), Clix (Portugal) and Euronet (Benelux) Contributed to Wanadoo’s IPO in 2001. Owned European marketing strategy (inc insight/ intelligence & pricing), Portal performance, commercial development and business planning. Defined and aligned group portal strategy and grew digital operations in 5 European markets, increasing audience monetisation threefold, built delivery capacity internally and externally (M&A) and scaled up teams. Grew Wanadoo brand equity, harmonising brands across Europe, and supported rebranding under a new identity. Increased ability to acquire, drive usage and monetise new customers by reshaping the portal management platform, supporting the introduction of adwords and implementing innovative propositions in music, gaming and micro-payment
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  • Orange
    Emea Business Development Director - Portal And Isp Division
    Orange Sep 1999 - Aug 2001
    Issy-Les-Moulineaux, Île-De-France, Fr
    - Defined the commercial strategy, licensing and syndication models of digital content – P & L responsibility. Launched over a dozen online video games and interactive media to drive Internet usage. Owned digital product lifecycle, from investment case to production and go to market.- Monetised, licensed, and syndicated digital content, games, online platforms for portals, media clients, and B2C advertisers. Marketed Wanadoo first music download service to 8M consumers. Developed a micropayment platform to merchandise low value payment digital content
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George Yaryura Skills

Strategic Partnerships Product Marketing Digital Marketing Strategy Business Development E Commerce Marketing Strategy Mobile Devices Digital Strategy Enterprise Software Social Media New Business Development Public Relations Product Management Management Online Marketing Multi Channel Marketing Go To Market Strategy Marketing Business Strategy Proposition Development Brand Development Product Innovation Business Planning B2b Marketing Integrated Marketing International Sales Channel Partners Product Development Product Launch Brand Management Mobile Marketing Customer Acquisition Direct Marketing Lead Generation Software As A Service B2c Marketing Digital Transformation B2b Marketing Strategy Product Strategy Partner Relationship Management Customer Segmentation Strategy Segmentation Digital Media Brand Architecture Marketing Communications B2b Market Research Analytics Social Media Marketing Advertising Online Advertising Market Planning Market Analysis Marketing Management Competitive Analysis Crm

George Yaryura Education Details

  • San Francisco State University
    San Francisco State University
    Management And Marketing

Frequently Asked Questions about George Yaryura

What company does George Yaryura work for?

George Yaryura works for Mashreq

What is George Yaryura's role at the current company?

George Yaryura's current role is Chief Marketing and Product Officer - FinTech, Banking, PropTech. ESG, Digital Transformation and Growth..

What is George Yaryura's email address?

George Yaryura's email address is g.****@****ity.com

What is George Yaryura's direct phone number?

George Yaryura's direct phone number is +120793*****

What schools did George Yaryura attend?

George Yaryura attended San Francisco State University.

What are some of George Yaryura's interests?

George Yaryura has interest in Football, New Technology, Rugby, Asian Cinema, Photography, Sailing.

What skills is George Yaryura known for?

George Yaryura has skills like Strategic Partnerships, Product Marketing, Digital Marketing, Strategy, Business Development, E Commerce, Marketing Strategy, Mobile Devices, Digital Strategy, Enterprise Software, Social Media, New Business Development.

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