As a Marketing Consultant in the GCC region, I have been instrumental in closing high-profile deals for EZELINK (KSA), including projects like the NEOM wireless project with L&T, Ministry of Media (Hajj Control Center), Qidya Smart City Project (Phase-1), and the Jeddah Historical District Project with the Ministry of Culture. My role encompasses strategic business development, cultivating relationships with key stakeholders, and overseeing large-scale projects that bridge technology with culture and infrastructure. My journey in the creative industries has been marked by a passion for storytelling and a deep involvement in content curation and event conceptualization and management. I’ve led and executed major cultural initiatives, such as the G20 Summit cultural series, Fort & Tales (Qila Aur Qissa | 3 events), in collaboration with the Ministry of Culture and Ministry of Tourism in India on behalf of Swar Dharohar Foundation. Over the years, I’ve worked with diverse organizations, ranging from government ministries to international entities like UNICEF, USAID, CARE, GAIL, etc contributing to projects in content creation, creative consultancy, and marketing strategy across multiple mediums, including tele-films, ad films, and corporate conferences. As the Founder of Kaafiya and Delhi Poetry Festival, I have curated over 150+ contests and executed more than 30 events, working with over 1300 artists. Also curated 5 poetry anthologies featuring more than 400 poets, including renowned figures like former president of India Dr. APJ Abdul Kalam, eminent Bollywood writer Gulzar, Shashi Tharoor, Ruskin Bond, and Vikram Seth. These experiences have provided me the opportunity to showcase diverse voices from the literary world, fostering a vibrant platform for art and culture in India and beyond.