A scorching melting pot of sheer creativity and bold ideas is how most would describe Yaseen Khan, founder and co-owner of Maverick Design a bespoke creative solutions agency, Never one to abide by the rules, this Durban-born maverick was certainly born to innovate.With over 14 years of experience under his belt, Yaseen has become synonymous with great design, functional aesthetic and thinking outside of the 'proverbial box'. Skilled in the art of brand innovation, public relations and graphic design, he began his career in the competitive world of retail advertising. During this time, he worked as the Creative Manager for Mass Discounters Game stores, in which he was able to gain in-depth knowledge in the field of consumer behaviour, and retail trends. With an insatiable appetite for developing new and more compelling ways to influence consumer behaviour, Yaseen's vast years of experience is certainly testament to his finesse. A growing fascination with lighting, colour and shape, has recently seen Yaseen branch out into the world of digital and editorial photography, which he continues to thrive in.Never one to sit still, Yaseen has found a passion not only as a successful producer but also in writing screenplays for music videos and television commercials, with his two most recent and notable projects being 2 music videos for South African Idol, Kyle Deutsch and a commercial for online retailer Spree.co.za.His passion for adventure and capturing the unseen have allowed him to unleash his creative juices, while also giving him the perfect excuse to travel the world. This infamous Star Wars fanatic is also a renowned foodie, who believes in questioning anything and everything. In his spare time, you'll find this level-headed maverick spending some well deserved time with his family, or simply indulging in a good meal, with good people.