Business Honors Awards, iş dünyasında uzun vadeli etkiler yaratan; sektörlerine yön veren, yenilikçi ve sürdürülebilir girişimleri ödüllendirmeyi; iş dünyasındaki kalıcı başarıların arkasındaki gerçek hikayeleri, stratejileri ve liderlik yeteneklerini ön plana çıkarmayı hedefleyen bir yarışmadır.Günümüzde şirketler sadece ticari başarı değil, aynı zamanda sosyal sorumluluk, inovasyon, sürdürülebilirlik ve çalışan memnuniyeti gibi farklı kriterlere de odaklanıyor. Bu kriterler, iş dünyasının geleceğini şekillendiren en önemli unsurlar olarak öne çıkıyor. Ancak, bu alanlarda fark yaratanların yeterince tanınmadığı ve takdir edilmediği gerçeği, bu yarışmanın temel itici gücü oldu.

Sep 2008ieda Istanbul, Turkey / Paris, France • Reporting to the advisory board• Responsible for all agency operations in Istanbul and Paris• Leading a team of 5-20 colleagues• Managing an annual revenue of approximately 15-20 M TRY per year• Responsible for all business development and project management activities• Overseeing the planning of annual digital strategies for related brands• Coordinating the systematic analysis and reporting of digital activities for related brandsClients and references:Doğuş Holding, Toksöz Holding, Volkswagen, Bayer Pharmceuticals, Tadelle, Sarelle, Sagra, Sanovel Pharmceuticals, Superga, Yargıcı, Disney, Braun, Carlsberg, Hobby Cosmetics, Evolvia, Pernigotti, Sennheiser, Abdi İbrahim PharmceuticalsMain Achievements:• Was rewarded with Kristal Elma Award for Tadelle – Social Media Communication Strategy• Was rewarded with Effie award for Tadelle – Social Media Campaign• Was rewarded with Facebook Studio award for Sarelle Mother’s Day campaign• Was rewarded with Facebook Studio award for Tadelle Facebook entrance advertising campaign• Was rewarded with Time Out Award for L’era Fresca for best ice cream brand on social media• Oversaw the execution of more than 100 digital projects, websites, and blogs

AD 448 Branding + Entrepreneurship

Chief Marketing Officer, Turkey Dec. 2019 – Dec. 2020 Junoo.com, Istanbul, Turkey• Was responsible for creating Junoo.com brand identity and positioning as well as e-commerce development • Led the Junoo.com team • Was responsible for creating the annual marketing calendar and managing the marketing budget • Was responsible for devising the digital strategy, SEO optimization, AdWords • Was responsible for influencer & celebrity management• Created a solid network of strategic partnerships• Managed the selection of product range • Developed the CRM strategy• Managed key accounts, including Beymen, Vakkorama, D&R, ToyzzShop, Brandroom, Galeries Lafayette, Harvey Nichols, Turkcell, Nezih• Strategized and oversaw full market penetrationMain achievements:• Coordinated the Junoo.com launch event, achieving a reach of 300K Instagram users on the day of the event• Conducted social responsibility projects for “don’t buy pets, donate for pets” initiative• Achieved viral top rank celebrities and influencers reach of 40M people on Instagram.• Reached a total media coverage of 400K $ through coverage in main pages of daily newspapers as well as prime-time news coverage

The Lounge Group, Istanbul, Turkey (The Lounge Group is UK’s leading strategic marketing agency under 35)• Reported to the CEO • Was responsible for all client relations at the agency, including insights, annual strategic plans, budget management, brand positioning and digital marketing. Main Achievements: • Worked with Carlsberg in developing a Facebook app contest – hayalleriminturu.com – with over 200K active users and 8-month long buzz on social media. It was one of Turkey’s first digital campaigns, which was used for brand’s overall communication strategy as well. • Managed a campaign budget of approximately 600K TRY

IFC, Istanbul, Turkey (IFC – International Food Company – is the Turkish subsidiary of Americana Group, a multinational multi-brand franchisee) • Reported to the CEO and the global marketing director• Was responsible for all startup marketing operations and activities of the company’s entry into the Turkish market with Costa Coffee, England’s largest Coffee Chain • Managed the execution of all localization steps • Created the marketing strategy• Managed all relations with agenciesMain Achievements: • Won the “Best Market Entrance” award for Costa Coffee

Parkorman, Istanbul, Turkey• Reported to the Deputy General Manager• Was responsible for designing the event calendar for Parkorman, a leading event venue, owned by Borusan, a major Turkish holding company, based on the direction of Board members of Borusan Holding • Directed and enlarged corporate sponsorships, budgeting, preparation of binding corporate contracts, representing the Parkorman brand at international meetings and conferences• Hosted and organized events, depending on crowd management (corporate events, concerts, festivals etc.)• Managed an annual income of 20M TRY from F&B sales and 500K USD from sponsorships

• Reported to the Communications Manager• Was responsible for PR relations of music and sports press contacts as well as organization and representation of the media and entertainment events, such as Red Bull Music Academy and F1 Red Bull Racing• Maintained strong relationships with Turkish press• Organized press trips for international Red Bull Events to generate local coverage• Was responsible for analysis and reporting of Red Bull press coverage

Elec-Trip Records, Jingle House Studios, Istanbul, Turkey• Acted as the PR contact for music and culture press• Was responsible for organization and representation of the media and entertainment events