-> Developing comprehensive content briefs for writers.-> Utilizing sponsored posts on authoritative publications to drive traffic.-> Establishing topical authority through the creation of SILOs and best internal linking practices.-> Conducting site audits and collaborating with the development team on necessary fixes.-> Monitoring Google Search Console to identify and capitalize on content opportunities.-> Analyzing Google Analytics to track traffic sources.-> Leading and mentoring a team of junior SEOs and a content specialist.

->Performing keyword research to uncover new content creation opportunities.-> Conducting competitor research to identify link building opportunities-> Developing and executing outreach campaigns to acquire quality backlinks.-> Building relationships with relevant webmasters for guest posting and partnerships.

-> Successfully managed link-building campaigns for diverse clients, boosting website traffic by up to 10x.-> Collaborating on On-Page SEO, Content Strategy, and Conversion Rate Optimization-> Leveraged Landing Page Optimization techniques to increase conversion rates.-> Demonstrated expertise in various link-building techniques, including guest posts and Infographic Link Building.-> Applied keyword research techniques to curate high-quality content strategically aligned with targeted keywords,-> Successfully managed profitable Google Ad campaigns for a UK-based client.-> Adept at using tools like Ahrefs, Google Analytics, MarketMuse, Clearscope.io, for comprehensive SEO analysis and strategy.-> Skilled in leveraging tools such as hunter.io and zerobounce to manage effective email outreach and marketing campaigns.-> Possess a good command over Google Analytics for data-driven decision-making and performance analysis.-> Effectively managing and leading a team of outreach prospectors and content writers, fostering a collaborative and productive work environment.

Selected as expert for technical evaluation of training & development vendorsSelected by HR OD team to conduct internal training'sPreparing training content and conducting training's on client requestsConducted training's for ASMs, Merchandising officers, Retail sales officers, direct sales officers etc.Providing training's to regional trainersTravelling throughout Pakistan to conduct training's for S&D staff Conducted Quality audits of sales and service center staffConducted Commercial auditDeveloped network utilization framework

Training & Development• Expertise in Product Knowledge and Soft Skills trainings• Designed and Developed contact center new hire training program• Developed contact center new hire performance evaluation system• Trained In-house Trainers• Conducted trainings on email etiquettes, customer handling, contact center soft skills etc.• Identifying training needs by analyzing areas of opportunities.• Planning and managing new hire contact center training.• Managing trainings which include new hire trainings and trainings based on need analysis. Quality Assurance• Developed Inbound, Backend, SAVD & Retention evaluation grids with consent from all stake holders• Process Creation and Documentation• Analyzing processes and making improvements• Monitor, coach and evaluate staff on quality KPIs• Assuring QoS of Contact Center by monitoring performance and KPI records. Ensuring that all customer queries and complaints are handled as per defined SOPs. • Perform quality assurance for all customer contact channels i.e. Call Center, FOPs, Telesales and Care Centers.• Conducted sessions to ensure calibration amongst team members.• Documentation of Contact Center processes.