- Planning, developing and implementing public relation and marketing strategies.- Managing inquiries from media, individuals and other organizations.- Researching, writing and distributing press releases to targeted media.- Planning publicity strategies and campaigns.- Organizing events including press conferences, exhibitions, open days and press tours.- Supervision of our pages on social media such as Twitter, Instagram, LinkedIn, Snapchat, Youtube and Facebook.- Creating and managing brochures, handouts, direct mail leaflets, promotional videos, photographs, etc.- Analyzing media coverage.- Distributing information about new promotional opportunities and current PR campaigns progress.- Editor-in-chief of the DAU newspaper "Uloom Al-Dar".- Preparing online and print marketing campaigns.- Overall responsibility for brand management and corporate identity.- Overseeing the DAU marketing budget.- Planning and implementing promotional campaigns.- Managing and improving lead generation campaigns, measuring results.- Monitor and report on the effectiveness of marketing communications.- Monitor on performance on DAU website using tools such as Google Analytics.- Improving the content, design, and conversions of DAU website.- Perform technical SEO Audits of DAU website.

- Determine the best media outlet mix for promotional strategies.- Monitor online and offline ad campaigns.- Regularly report advertising campaign results (including revenues and costs).- Optimize advertising strategies for varying audiences and channels.- Design and review advertising budgets.- Negotiate with media channels to close competitive deals.- Create new campaigns to reach a broader audience.- Ensure a cohesive advertising message across campaigns.- Build long-term relationships with media influencers to promote our brand.- Managing and sharing content with users on social media sites such as Twitter, Instagram, LinkedIn, Snapchat, Youtube and Facebook.- Creating press releases to newspapers and DAU website.- Use SEO best practices to generate traffic to DAU website.- Planning content and use tools to manage multiple social media platforms.-Forming key relationships with influencers across the social media platforms- Managing paid campaigns on social media platforms.

- Managing all marketing for the company and activities within the marketing department.- Developing the marketing strategy for the company in line with company objectives.- Co-ordinating marketing campaigns with sales activities.- Overseeing the company’s marketing budget.- Creation and publication of all marketing material in line with marketing plans.- Planning and implementing promotional campaigns.- Manage and improve lead generation campaigns, measuring results.- Overall responsibility for brand management and corporate identity- Preparing print marketing campaigns.- Monitor and report on the effectiveness of marketing communications.- Creating a wide range of different marketing materials.- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.- Analyzing potential strategic partner relationships for company marketing.