A humbled entrepreneur with a streak for experimentation and calculated risks. His modesty and expertise in backward integration of businesses, is the key to creating the successful brands he leads.18+ YearsCarpets, Rugs & Home Furnishings with M M Group and brand Pura Vida Carpets.Pura Vida Carpets an exclusive carpets and home furnishings loved by designers, architects and hospitality giants across the globe. Pura Vida Carpets is also a leading export manufacturing label for handcrafted rugs and carpets. The brand endorses the art and artisans of Rajasthan and some of its collections are a testament of MM Group, which has its roots etched firmly in rural India for over 8 decades.For our international clients, we have modern, scandinavian designed rugs carefully matched with the urban upholstery and new age interiors. These hand-made, hand-tufted rugs and carpets are curated by the artisans and weavers of rural India who are regularly up-skilled in their art-forms. You can explore the brand space: www.puravidacarpets.com14+ YearsFood & Agro Products (Peanut)Partner with Bikaner Foods & Agro products that focuses on export of agricultural commodies like mustard, seasame, groundnuts, fenugreek and desi chick-peas etc.In 2020, Yash launched Shivmaay Foods Private Limited that caters to the domestic food manufacturing companies with peanut as the primary commodity. 02+ YearsQuick Service Brand: The Kachori StoryThe team kachori story is on a mission to revolutionise Indian street food by offering authentic kachoris in a QSR format. With 08 operational outlets in the Delhi NCR region, our brand is now spreading the kachori story through Zomato and Swiggy as well.