Working within the largest Consumer & Credit Bureau in Australia and the largest Global Group within Marketing Services, Yash is responsible for managing the product throughout the product life-cycle, gathering and prioritising product and customer requirements, defining the product vision, and working closely with senior managers to deliver winning products.- Managing & developing cases for new digital products in B2B space.- Improved understanding of customer product design needs resulted in launch of a new product in 1 year for consumer lead generation.- Developing GO-TO Market Ideas based on product led sessions with the sales team. - Generated & evaluated new product concepts (ideation through implementation) and identify opportunities.- Leading development teams to create profitable, competitive and sustainable service offerings.- Managing teams to handle on-boarding, support, data quality issues, pricing, etc. Managing cost efficiency and a P&L to budget.- Influencing and engaging third party stakeholders like Australia Post & Reachtel.- Experienced in working with key program stakeholders to prioritize and refine user stories into a release plan with a valid acceptance criteria.- Increased sales by 30%, by redesigning and improving functionality of real-time (API) self-service customer portal.- Provided vision & structure to the UX/UI workshops which were implemented using Human Centric Design Principles.- Proficient in agile scrum framework and running standard agile processes, backlog refinement, daily stand-up, sprint planning, sprint showcase, sprint retrospective.

VIYA was an ecommerce store in Australia, selling high quality timber wood furniture at Australia's most competitive prices.• Developing and designing the ecommerce website to deliver the user-friendly experience.• Designing & executing the online marketing strategy through SEM, SEO, E-Mail Marketing & social media channels to drive traffic and sales.• Creating and optimising content on VIYA.com.au through a CMS.• Designing all marketing and advertising material.• Continuously working on creating the successful product pricing strategy so that the prices are competitive.• Researching & managing the product design and development to offer the most exclusive products.Achievements:• Drove over 550 followers on Instagram, 240 likes on Facebook and over 280 email sign ups on the website in the first 2 months of launching the website.• Drove the Traffic of over 5000 visitors on the 2nd month of launching the website.

The role of the Campaign Manager is to develop Search Engine Marketing campaigns for advertisers across BidSmart, Google AdWords, Bing and Yahoo! Search Marketing platforms.• Writing creative for advertiser's listings, and keyword selection.• Selecting keywords relevant to the advertiser's business.• Continuously improving of processes in terms of keyword development,bid management, texts / creative and landing pages.• Ongoing campaign management and pay-per-click bid optimization to ensure high campaign performance, and to meet media spend requirements• Managing 30+ Pay Per Click (PPC) campaigns with an approximate spend of $2 million in Google Adwords & Yahoo Search Marketing for clients ranging from e-commerce, Healtcare, Financial Services and Agricultural.• Providing best practices recommendations and consulting to clients and account executive team for PPC specific landing page development and implementation.• Making required suggestions to the advertisers’ websites in order to get the maximum ROI on their PPC campaigns.• Responsible for QA and editorial processes to ensure that relevance is of the highest possible standard, as well as ensuring maximised revenue generation.

external corporate communications. Responsibilities include:• Implementing the overall Online Marketing plan specifically the shopperand client acquisition using SEM (Pay Per Click and other online sources),SEO (Search Engine Optimisation), SMO (Social Media Optimisation)including Facebook and Twitter, EDM (Electronic Direct Mail), affiliatemarketing, and other methods as required.• Managing and optimising shopper acquisition campaigns in 27 different(English and LOTE) markets, using Google Adwords, Facebook, Yahooand other online sources• Documenting site optimisation and making recommendations to improvevisibility, CTR, and increase conversions.• Researching and identifying strategies for improving shopper recruitmentamongst challenging demographics and difficult geographic locations.• Measuring and reporting return on investment for each campaign, usingGoogle Analytics and Google Adwords.• Ensuring systematic and highly targeted execution of communicationsthroughout key markets by using EDM’S, updating online Notice Boardsand sending SMS.• Motivating direct individual market teams, service centre staff and alldepartments within GAPbuster to ensure all marketing communicationsare delivered professionally• Fostering positive relationships with the community and limit/control thefrequency of negative online publicity (Online Forums), and follow upinternally when needed• Introducing effective marketing strategies that lead to client acquisition,using Google Adwords and Linkedin and other link building strategies.• Sending surveys to the existing database, using Online Survey Tool,“Checkbox”.

The role entailed, assisting with the implementation and improvement of shopperacquisition campaigns. Responsibilities involved were:• Drawing Search Engine Marketing (SEM) methodology including Pay PerClick (PPC), SEO (Search Engine Optimisation) online job boards, andelectronic direct mail (EDM) to acquire shoppers.• Researching and identifying new online sources for shopper acquisition.• Respond to enquiries regarding shopper recruitment.• Measuring and reporting return on investment for each campaign, usingGoogle Analytics and Google Adwords.• Compiling knowledge regarding shopper recruitment in countries, statesand cities GAPbuster targets for shopper recruitment• Ensuring systematic and highly targeted execution of communicationsthroughout key markets• Managing all assigned email inboxes and respond to all enquiries withinagreed timeframes• Reviewing email communications and website content to ensure wedeliver the right message consistently• Ensuring systematic and targeted execution of communications in keymarkets.• Sending surveys to the existing database, using Online Survey Tool,“Checkbox”.

Implementing the overall Online Marketing plan specifically the shopperand client acquisition using SEM (Pay Per Click and other online sources),SEO (Search Engine Optimisation), SMO (Social Media Optimisation)including Facebook and Twitter, EDM (Electronic Direct Mail), affiliatemarketing, and other methods as required.• Managing and optimising shopper acquisition campaigns in 27 different(English and LOTE) markets, using Google Adwords, Facebook, Yahooand other online sources• Documenting site optimisation and making recommendations to improvevisibility, CTR, and increase conversions.• Researching and identifying strategies for improving shopper recruitmentamongst challenging demographics and difficult geographic locations.• Measuring and reporting return on investment for each campaign, usingGoogle Analytics and Google Adwords.• Ensuring systematic and highly targeted execution of communicationsthroughout key markets by using EDM’S, updating online Notice Boardsand sending SMS.• Motivating direct individual market teams, service centre staff and alldepartments within GAPbuster to ensure all marketing communicationsare delivered professionally• Introducing effective marketing strategies that lead to client acquisition,using Google Adwords and Linkedin and other link building strategies.• Sending surveys to the existing database, using Online Survey Tool,“Checkbox”.