Leading the offline sellout strategy for Philips’ Personal Health Business (INR 1000 Cr portfolio) across Modern and General Trade. Responsible for driving brand visibility, sales, and operational efficiency for the Personal Grooming and Mother Care segments.

Leading the marketing function for Home Services business of Livspace which includes painting, false ceiling, deep cleaning, handymen jobs, pest control etc. Core responsibilities include 1.Driving brand growth through online, offline and internal channels2. Strategising effective marketing communications for the entire customer journey

Managing the national brand strategy and product development for Asian Paints' subsidiary - Sleek Kitchens.Key responsibilities include1. Establishing the brand identity & brand campaign: developing consumer value proposition thru consumer research and developing the TVC for Sleek along with media agency and production house. Execution of campaign across multiple media platforms - TV, Print, Digital, Outdoor2. Designing Business Development : initiatives and promotional content for key influencers and accounts 3. Custodian of all brand resources : budget allocation across collaterals and markets, vendor liasoning for quality & rates4. New product development : identifying market opportunity for premium products, sharing design inputs with product team and planning launch content and execution

Designated as DGM Sales, Asian Paints Bath Division, for 4 states in North India - Rajasthan, Uttar Pradesh, Uttarakhand and Delhi. Headed a team of 30 front line sales officers and state heads to achieve a revenue growth of approx 28% y-o-y during my tenure. Key responsibilities include1. Revenue planning & business development : planning sales across individual network i.e. Retail, Distributor & Projects and designing effective incentive program for same2. Channel management : thru network expansion strategy as well as conflict resolution3. Team management : accountable for performance and growth of 30 reporting staff4. Process standardization & streamlining

Brand & product management of Ess Ess bath fittings by Asian Paints. Key responsibilities includedi. Establishing the brand identity : Developing brand & product proposition; working with creative agency in designing brand marks & collateralsii. Designing & executing growth strategy: Boosting sales for focus products through marketing initiatives & sales incentives in regional markets.iii. Brand Promotions: Planning & monitoring both ATL & BTL for consumers, network & influencersiv. Custodian of brand budget v. New Product Development & Innovation : Responsible for all tasks involved from identifying market opportunity for new products ..to execution of after sales of launched productvi. Managing all developments in product quality, pricing & profitability.

Under Management Trainee Programme of the company (Paints division) had brief stints in depot management, customer accounting, retail & institutional sales, product manufacturing & usage, etc. This excellent opportunity gave exposure to various facets of the business & understand the basic operation of a large scale organisation.

Summer Project on "Entry strategy for new business category viz. Caps & Closures for ITC's Packaging & Printing Business"Project involved studying the market scenario and determining the business viability for ITC's proposed product extension

For predetermined period prior to MBA, assisted a travel based start up in • Identifying potential vendors & associates from the industry, and develop unique travel products.• Recruitment & training of the marketing interns and Assisting in basic operational work.

 Selling the publication’s advertising space to existing and new clients, ensuring optimum brand visibility for client and maximum revenue for publication Designing and implementing innovative advertising solutions in print media, to sustain competition  Developing and strengthening relations with clients and advertising agencies