A management trainee in the Product Management Team (PMT) in Gynecology division.Project name: To understand Heavy Menstrual Bleeding Management and suggest strategies to establish EE/DNG combination.Work done: Secondary research, Data analysis, Primary research (Survey), Data interpretation, Perceptual mapping, Strategy building for market penetration.Data analysis: Various IMS data, SMSRC data analysis to understand market scenario of the product by using tools like Pivot, V… Show more A management trainee in the Product Management Team (PMT) in Gynecology division.Project name: To understand Heavy Menstrual Bleeding Management and suggest strategies to establish EE/DNG combination.Work done: Secondary research, Data analysis, Primary research (Survey), Data interpretation, Perceptual mapping, Strategy building for market penetration.Data analysis: Various IMS data, SMSRC data analysis to understand market scenario of the product by using tools like Pivot, V lookup, etcSurvey: Connected with 81 Doctors telephonically and understood their perception and prescription behavior.Designing: Designed Leave Behind Literatures(LBL) samples, strategy posters, Evaluation Chart (PBAC chart)Skills enhanced: MS Office, Communication, Data analysis and interpretation, Presentation, Designing Show less