I am a product professional with a passion for data analysis and machine learning, currently working at magicpin, India's largest hyperlocal discovery platform. At magicpin, I lead cross-category initiatives and implement data-driven strategies to increase user engagement and transactions across multiple verticals. Some of my achievements include optimising the user funnel through a data-driven merchant visibility model and leading the development of an internal push notification platform with personalised notifications and analytics. Received the Most Valuable Player award for increasing QSR offline business user growth by 25% M-o-M and establishing the cross-sell infrastructure for initiatives like Level Up.I hold an integrated dual degree in Metallurgical Engineering from the Indian Institute of Technology (Banaras Hindu University), Varanasi, where I honed my analytical and problem-solving abilities. I have also completed multiple certifications in SQL, Python, Machine learning, Data & Business Analytics, Data Visualization, and Excel, which have enhanced my technical and domain knowledge. I am proficient in tools such as Google Looker Studio, Thoughtspot, Snowflake, Bigquery Sql, Microsoft Excel, Adobe Premiere Pro, and Adobe Photoshop. I am always eager to learn new technologies and apply them to real-world scenarios.