Product
Current- Led cross-category initiatives and Implemented data-driven strategies to increase average category transactions per user, significantly boosting user engagement and multi-category transactions.- Developed Google Data Studio dashboard, enabling granular analysis of user performance, acquisition conversion rates across city, locality, and category.- Optimised user funnel through data-driven merchant visibility model, leveraging user landing and transaction analysis to boost conversion rates for top performers by 15%.Identified and addressed key drop-off points within the user funnel, leading to a 10% increase in overall conversions.- Led the development of an internal Push Notification platform with personalised notifications and targeted users based on different segments resulting in a significant increase in CTR from 2% to 7% overall.- Received the Most Valuable Player award for increasing QSR offline business user growth by 25% M-o-M and establishing the cross-sell infrastructure for initiatives like Level Up.