Yasharth Rai Email & Phone Number

New Delhi, Delhi, India

• Planning and implementing marketing strategies and handle the marketing team on a Pan India basis for new product launch.• Responsibilities ensuring marketing initiatives are aligned with product portfolio market strategy.• Ensure brand growth and grabbing the market share.• Training to product management team and execution for the portfolio.• Setting marketing priorities and strategic promotional direction for selective pharmaceutical brands.• Track and report on spend against budget for marketing campaigns.• Observing and trapping the competitor prices, campaigns and new product launch.• Providing hands on support through field working with sales and marketing team.• Designing the product brochures, literature and labels etc.• Developing successful marketing campaigns and own their implementation and execution.

Pune, Maharashtra, India

• Worked with the Jaguar Land Rover team, to plan and organize different marketing campaigns, both online and offlinefor the upcoming agency sales model project.• Communicated with different clients and customers on call, to drive up sales in the UK market.• Collaborated with the JLR’S marketing team to come up with different and creative ideas, to be implemented in order to promote their offerings through various online digital platforms.• Prepared a comprehensive report on the agency sales model, that included a proper SWOT analysis, marketing mix and how this model can benefit both the Automakers and Dealers.• Presented a seminar on different marketing strategies to be implemented and key KPI’s for this model, which can eventually boost sales.

New Delhi, Delhi, India

Marketing Team•Planned and executed the company’s digital marketing strategy• Lead projects on SEO/SEM optimization, online and digital billboard campaigns− Discovered new channels and optimized keywords to improve traffic by 12%Mumbai, India​Oct 2020 New Delhi, IndiaNov 2020 – Present − Optimized landing pages, uplifting user engagement and inquiries by 18%• Created a framework for the company’s digital marketing experimentation platform to perform conversion tests andmake data driven decisions. It improved the campaign launch time by 20% percent• Collaborated with agencies and other vendor partners to execute on the strategies.

New Delhi, Delhi, India

Marketing Team• Worked as a part-time intern on the marketing team• Designed and maintained the company’s social media presence• Analysed the company’s digital marketing campaigns and authored a detailed report that identified trends and provided insights to optimize spend and campaign performance

Varanasi, Uttar Pradesh, India

Administration Team • Prepared a black book project on study of overall management at the organization; performed SWOT and PESTEL analysis. It also included a study of its administrative, operational, financial and marketing aspects• Designed and conducted marketing surveys that helped improve ROI on the organization’s print media, radio and television marketing campaigns• Received hands-on experience of concepts like efficient resource management and vertical integration

Master'S Degree, International Business

Bachelors In Management Studies (Bms), 8.5/10 Cgpi

Business/Commerce, General