- Setting up landing pages- SEO strategies (Keyword, Competitor, and SWOT Analysis ; On Page: Title tags, Meta descriptions, Alt tags, Inbound and outbound linking)- Day To Day management of the website along with timely content audit and updates- Overseeing and testing technical changes with the developer- Building audience and engagement on Linkedin.- Working with the HR team to create content for talent acquisition-Creating engaging content for the company page and leadership’s LinkedIn pages.- Tracking user traffic and visitor flow on Google Analytics.

- Ensuring timely website content audit and updates- Tracking metrics and website user behaviour- Complying website with brand guidelines.- Overseeing and testing technical changes.- Analysing traffic on CTAs and lead generation content- Setting up Zoho CRM with Sales and HR team, Importing and Organising data from excel sheets to Zoho CRM, Setting up Zoho campaigns for Quarterly Newsletter, Designing and curating content for the newsletter, AB testing automated email campaigns.- Tracking user traffic and visitor flow on Google Analytics, bi-weekly reporting of visitors and drop-offs, In- depth reporting of key metrics to the sales team, and Website page speed performance tracking.- Using Linkedin Sales Navigator for audience tracking and reporting- Managing Drip email campaigns along with the team.- Curating UX writing for marketing funnels

- Daily management of the WordPress website- Maintaining and monitoring website performance- Managing and developing digital content- On-Page SEO, Increasing domain authority- Building an audience on Linkedin and creating engaging content for the company pages across social platforms.- Setting up Google Ads search and display campaigns, Setting search campaign audiences for products based on prospect client profiles created by the sales team, running responsive search ads, setting up manual CPC, and Creating extensive reports based on Impressions, clicks, conversions, and budgets.- Public Relations Activities to promote webinars and company tradeshow activities.Achievement: 1st SERP results for top keywords, SERP ranking from external websites via guest blogging and off-page link building activities

- Keyword research- Link Building with Directory submission, Article submission, PDF submission, Image submission, social bookmarking, Facebook group posts- Content curation for Social Media and website- Powerpoint Template Designing- Infographic Designing