- Architected and executed high-performance messaging for Toddle app, including real-time chat using Ably.js, personal and channel chat, message reactions, and AI-driven drafting. Project resulted in a 14% revenue increase.- Led research and system design efforts to integrate OpenAI and Claude for sentiment analysis, deriving sentiment scores for school admin monitoring. Achieved a ~70% reduction in costs and a ~85% improvement in scalability.- Engineered and deployed a low-cost solution for displaying user online status using Ably with limited resources, resulting in a 50% cost reduction.- Initiated and created 10+ mobile app design system components in collaboration with product designers, ensuring a seamless developer experience and consistent user experience across platforms.

- Led end-to-end integration of student assessment (continuum) in Toddle web app using React, Redux, and GraphQL, enhancing UX and increasing revenue by ~4%.- Enhanced Global Search performance by 70% using React profiler to identify bottlenecks and applying advanced React techniques, ensuring fast and smooth user interactions.- Integrated a third-party library into our platform by analyzing and understanding its source code despite insufficient documentation, achieving the desired functionality, resulting in ~12% increase in customer satisfaction.- Developed and led the end-to-end user onboarding flow using deep links and OTP sign-in, streamlining account creation for ~700k users.- Built integration service using Express.js and GraphQL, synchronizing data between platforms, resulting in ~18% increase in feature adoption.- Designed and developed an access control module with RBAC for web and mobile apps, enhancing security across 10+ modules.- Crafted a well-defined SDLC with JIRA and Agile practices aligned with team workflow, reducing the cognitive load of team members by ~80%,resulting in a 2x productivity boost across team members.- Mentored 3 interns in web and mobile app development, reviewing their PRs to ensure adherence to best practices, and guiding them to becomeintegral parts of the team.

- Implemented attendance marking, feedback collection, and product updates for Toddle iOS and Android apps using React Native, Redux, and Apollo GraphQL, enhancing user delight by ~30%.- Refactored codebases, resolving 50+ critical bugs in features like announcements and attendance management for improved performance.

- Improved lead generation by ~13% by designing and implementing targeted web push notifications, resulting in more effective outbound marketing campaigns.- Developed dedicated funnels to streamline and optimize the marketing process, improving overall efficiency by ~30% and conversion rates by ~12%.

- Conducted UX audits on the existing platform and implemented enhancements to improve user experience.- Performed competitive studies to reassess the platform's UX and address pain points, resulting in a ~20% reduction in churn.- Redesigned the Customer Success experience by developing and writing the Knowledge Base and Chatbot flow, reducing customer support team load by ~60% and enhancing overall platform UX