Yash Chauhan Email & Phone Number

Mumbai, MH, IN

Mumbai, Maharashtra, India

• Led the overall brand strategy and planning for XUV 3XO launch in the compact SUV segment. This involved extensive consumer research, competition mapping and demand forecasting.
• Conceptualized the brand positioning for XUV 3XO - Everything You Want & More, addressing the need gap of a value packed product at pivotal price point through strategic variant line-up.
• Planned and executed the launch campaign across digital, print, outdoor and on-ground activation. XUV 3XO generated over 50,000 bookings on Day 1, equivalent to the compact SUV segment monthly volumes.
• Involved in media planning for the XUV 3XO launch on IPL (OTT+TV), garnering 600Mn+ impressions and 100Mn+ reach.
• Planned and executed the XUV300 Think Big campaign by optimizing a new variant line-up to improve petrol demand and strengthen the <10L price segment.
• Led by digital interventions, the Think Big campaign increased the petrol share to 54% as against 46% (F24 Vs. F23), while the <10L price segment volume in F24 grew by 53% over F23.

Mumbai, Maharashtra, India

• Planned and executed the XUV300 TurboSport campaign, generating a consistent demand of 8%, higher than the competition brands in the performance series line-up.
• Designed Turbo Challenge events with marquee rally drivers, for a differentiated customer experience bringing alive the ‘Rally to Road’ proposition for XUV300 TurboSport campaign.
• Generated 100Mn+ reach and 140M+ impressions with the TurboSport digital campaign through lifestyle led positioning and optimized media planning.
• Delivered 60K+ retail volumes in FY23, highest ever for XUV300 since its launch in F19. F23 recorded a growth of 24% in volumes and 19% in bookings over F22.

Bangalore Urban, Karnataka, India

• Conceptualized brand’s first active wear campaign through consumer research, competition mapping and brand positioning exercise. The concept created a unique positioning of fashion and performance in the active wear.
• Planned and executed brand’s first denim led celebrity campaign, Denim Labs featuring Jacqueline Fernandez.
• Led the strategic initiative of establishing a new sales channel in tier 3/4 cities through consumer research, brand positioning, and communication strategy in these markets.

Bengaluru, Karnataka, India

• Planned and executed 8 digital master campaigns and 2 360° media campaigns across the GTM calendar. Dialed up TV presence during regional festive campaigns for Onam and Ramzan markets.
• Conceptualized The 7-in-1 Suit, “offering 7 looks in the price of 1”, through extensive market and consumer research. The product addressed the need gap of buying and carrying multiple suits to occasions.
• Led the biggest flagship event The Big Van Heusen Suit Festival featuring the 7-in-1 Suit. The campaign with a media budget of 2Cr+ resulted in Y-o-Y growth of 79% (Value), clocking record sales of 20Cr+ pan India.
• Led international collaboration with Van Heusen Australia for the Move Labs campaign. Partnered with HOTSTAR (IPL 2019) resulting in 9% uplift in brand awareness and 160Mn Impressions for the campaign.
• Planned and executed the first ever winter wear campaign shot in London despite pandemic restrictions. Supported extensively through digital media, the category recorded a Y-o-Y sales growth of 11% in FY’21.
• Led expansion into tier 2/3 markets through strategic store launches and media planning, resulting in additional business of 26Cr in FY’20 and 30Cr in FY’21 for the brand.

Delhi Area, India

As retail area manager, I was primarily responsible for managing Sales, Operations and P&L for 20+ retail stores in North region extending to Delhi/NCR, Uttrakhand and Western UP. Managed end-to-end life cycle of launching new retail stores involving internal and external stakeholders. Handled a team of 25+ Store managers and 15+ external Franchisee.

Kolkata, West Bengal, India

Responsible for managing P&L of 15Cr+ in the East region (2016-2017). Delivered highest Y-o-Y growth numbers for the region extended to West Bengal, Assam, Orissa and Jharkhand.Managing a team of 20+ managers and 120+ store staff; Responsible for Resource planning, Employee training & growth, SOP adherence of the team, and Customer engagement on-floor..

Dehradun, Uttaranchal, India

As a management I was involved in on ground sales experience and training into the basic functionality of store operations and sales.Managed to get an in depth understanding of consumer insights, staff training, brand product portfolio and overall competition mapping.Was able to get an understanding of various retail formats like Mall stores, High street.

Bengaluru Area, India

• Sales & Marketing: Titan Eye Plus Retail and digital marketing.
• Conducted qualitative consumer research for analysing the brand perception of VISIONCHECK, the online eye testing facility from Titan Eye+ through telephonic depth interviews across India, multiple store visits and.
• Responsibilities included carrying out detailed competitive analysis, designing and implementing a strategic email campaign to increase awareness and promote VISIONCHECK, devising communication calendar and on ground.
• The campaign resulted in 83.2% rise in the number of test takers, 53.10% redemption at stores and increase in the number of Click - Throughs
• Secured a PPI from Titan Company Ltd. For the assigned project and deliverables

Ahmedabad, Gujarat, India

Brand communication and digital marketing

Analyzing the role telecommunication in the field of oil and exploration.Use of various techniques to transfer information from oil reservoirs to data collection centres using multiple frequency channels.Study of different types of satellites being used in the process.

Study the working of the current Global System for Mobile communication (GSM).The evolution of mobile communication.Various techniques of data transfer like EDGE, CAMEL, 2G and 3G.

Pgdm(C), Brand Management

Activities and Societies: Micavaani- community radio service (marketing division) Member (media & marketing) MICAVAANI, the community.

Bachelor'S Degree, Electrical, Electronics And Communications Engineering

Activities and Societies: The Linguistic Committee. The Eco Club. Event coordinator at the Linguistic Committee for three consecutive.

Affiliated To Icse, New Delhi., Science

Cultural prefect 5th standard (2003) Represented school at the District athletics meet in 2004, 2005 and 2009 for athletics. Special.