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As a part of Samsung Electronic Indonesia.Handling flagship products: Galaxy S series, Galaxy Z Flip & Galaxy Z Fold.

Implementing brand marketing strategy to support HypeFast portfolio with total 25 brands from various categories: mens fashion, woman fashion, mom & kids, health & beauty.Lead the Brand Marketing Activation division, consisting of 10 team members covering:- Event Team,- KOL Management Team- Community Team &- Campaign Team

Create and execute Marketing Activation Strategy for client’s brand to engage with customers through marketing campaigns. Managing third party: EO, Production House, and Talents. Channel used: TVC, digital, and offline.Projects:Samsung Indonesia’s flagship smartphone product launch:- Samsung Galaxy S20 Ultra- Samsung Galaxy Z Fold 2Achievement: Raised (exclusive collaboration product) auction funds IDR 3 billion

The most valuable start up in the world, a technology company operating a range of global content platforms of creation and interaction.Brand ActivationManage the end-to-end brand activation of the upcoming global music platform. Responsible are includes:- Execution planning of brand launching events- Market acquisition and community engagement management- Support internal project for product development & market research

Responsible for the overall process of paid promotion programs for external marketing activation on kumparan's platform.Leads 3 Sub-unit- Event Team- Social Medial Team- KOL & Community Team

An Indonesian online-based collaborative media platforms that enable people to read, create and sharevarious of news and informationProgram Activation SupervisorManage the end-to-end process of programs for the next 1 year that could generate revenue, increaseKumparan and clients' brand awareness, and boost writers' activities in Kumparan platform* Led "Festival Danau Sunter" -- a festival to celebrate Susi Pujiastuti's challenge (Indonesia's Ministerof Maritime Affairs and Fisheries) towards Sandiago Uno (DKI Jakarta Deputy Governor) to preserveLake Sunter. The event attracted 25,000 visitors, IDR 5 billions media value, and 592,000 views onlive streaming* Organized "Roadtrip Kumparan" for Yamaha and Toyota Rush -- a landline trip to certain area aimedto promote and bring more awareness about its people, lifestyle, and culture. Managed to organizetwo roadtrips in 5 months which were participated by 20 selected applicants (out of 200)

An Indonesian online marketplaces owned by The Salim Group with + 33,000 sellers and ~2.3 millionmembers.Community Seller DevelopmentLed a team of 4 for SMEs acquisition project and Eleveania sellers development programs* Acquired 300 Indonesian Small Medium Enterprises (SME) to register their stores into Elevaniaapplication as a form of support for President Jokowi's "10 Million SMEs Go Online" programthrough partnership with:1. Jaringan Usaha OkeOce (OkeOce Enterprise Network)2. Komunitas Wirausaha Indonesia (Indonesia Entrepreneur Community)3. Indonesian Ministry of Communication, Ministry of SME, and Ministry of Trade* Educated Elevenia active sellers about how to grow their businesses in Elevenia by running:1. Seller Zone: an office space facility that can be utilized by sellers to support their business needs,such as photo studio and meeting room --the facility was used by 50 sellers in one month2. Hepi Class: a three months intensive training for amateur, intermediate, and advance level SMEs,followed up by project assignment -- participated by 100 SMEs3. One Stop Service: a door-to-door service to train business owners about how to use Eleveniaapplication -- managed to handle 60 business owners4. Online Training: an electronic platform to accommodate the knowledge needs for sellers whounable to visit Seller Zone or are located outside Jakarta, Bogor, Depok, Tangerang, and Bekasi -- managed to deliver training to 100+ sellers

Educated Shopee sellers about how to develop their businesses with Shopee by conducting:* Ngupee (Ngumpul Seller Shopee): previously Kampus Shopee, a nation-wide roadshows aimed tocreate an active seller community in Indonesia -- managed to launch 20 events in 10 cities with total~1500 Shopee sellers in >1 year* Kampus Shopee Online Learning: an online-based tutoring program for sellers through Facebook(1,500 followers), Youtube channel (1,000 subscribers), Instagram (7,000 followers), and influencertalks attended by 100 participants -- all in >1 year

Increased Shopee brand awareness and user acquisition through offline platform by intiating:* Community Gathering: a series of thematic engagement events for Shopee users which was heldbased on the product categories -- managed to have 100 registered participants*Shopee Campus Competition 2016 and 2017: a business proposal competition among universitieswhich gained ~300 submitted proposals from 100 universities in Indonesia* Kampus Shopee: an educational event in which 700 sellers were invited to visit Shopee office andobtained coaching session about entrepreneurial skill* Conferencing and Bazaar Visits: participated in Indonesia E-commerce Summit & Expo (IESE) andattended 15 bazaars in Jakarta and Bandung which boosted 10,000 additional users in total

An Indonesia's biggest local toys manufacturer with total 800 items in production and 328 wholesalersand nation-wide distributorsCommunity ManagerDeveloped and executed strategy for product expansion and activation in modern markets* Built strong business partnership with 7 retail stores and 10 online marketplaces* Developed sales promotion publication for e-commerce campaign which enabled buyers to getgood deals through online purchase* Organized o􀁍line activation to boost product sales, such as Tor Blade Competition -- a blade battlecompetition for children conducted at 5 retail stores in West Java with total of 1,600+ participants* Achievements: achieved 50,000 sold units from modern market selling in <1 year, gained 2,000stock keeping unit, increased online sales by ~30% in each quarter, and awarded as "Killer Seller" for3 months in Mataharimall.com

Handling JKT 48 Project ( 2011-2013)- Brand Activation- Event Road Manager- Talent Casting- Photo & Video Production- MerchandiserHandling Media Relation (Japanesestation.com) 2013-204- Web series production- Community Engagement- Brand Activation- Offline Event- Sponsorship