With a career spanning over three decades, I’ve been at the intersection of branding, events, PR, and outreach, steering numerous projects in India and overseas.This journey has seen me in many avatars—entrepreneur, senior management, and now a consultant working out of Goa. My experience has traversed diverse industries and sectors, encompassing everything from luxury hospitality to grassroots-level initiatives in rural India, from the corridors of corporate giants to boutique business. My journey also led me to the expansive realm of government projects, FMCG brands and F&B, including working with pioneers in the plant-based food industry. In my last corporate role, I was Senior Vice President at Adfactors PR in Mumbai, where I led an award-winning team. Our scope extended to multi-dimensional endeavors ranging from impactful campaigns with far-reaching governmental, district, and city-centric implications to initiatives that incited behavioral shifts. Additionally, we curated immersive experiences for smart cities, orchestrated compelling corporate events and campaigns, and created immersive centers that enhanced brand engagement.My earlier tenure within the senior consulting echelon at chlorophyll, a distinguished brand consulting firm in India, added depth and nuance to my insights with brand and brand as experience.At heart lies the excitement of finding that nexus between a brand's demands and crafting solutions that catalyze engagement, interaction, and get a little more mindshare that usual. After all, isn’t ‘attention’ one of the most valuable currencies today? Outside the corporate realm, I contribute to the governing council of riidl, the innovation lab at Somaiya Vidyavihar University. This thriving ecosystem serves as a hub for creativity and innovation, housing a diverse array of promising startups and energised young minds.In summary, my journey has been defined by diversity and a commitment to fostering impactful connections between brands and their audiences. Through strategic acumen, hyper-creativity, and a wealth of experience, I try to create solutions that not only engage but also leave a profound impression, generating those sought-after moments of "goosebumps."Tags: Intellectual Property though events/digital(IPs) | Integrated Campaign Strategy | Event Management | Social Impact Initiatives | Outreach | Brand Experience Curation | Design Thinking | Service Design