Yashika Luthra
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Yashika Luthra Email & Phone Number

Product Marketing Manager at Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]
Location: Mumbai, Maharashtra, India 15 work roles 3 schools
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✓ Verified August 2026 3 data sources Profile completeness 100%

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Current company
Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]
Role
Product Marketing Manager
Location
Mumbai, Maharashtra, India
Company size
20227 employees

Who is Yashika Luthra? Overview

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Yashika Luthra is listed as Product Marketing Manager at Mahindra and Mahindra Limited [Automotive and Farm Equipment Business], a with 20227 employees, based in Mumbai, Maharashtra, India. AeroLeads shows a matched LinkedIn profile for Yashika Luthra.

Yashika Luthra previously worked as Deputy Manager - Digital Strategy at Mahindra And Mahindra Limited [Automotive And Farm Equipment Business] and Management Trainee at Mahindra And Mahindra Limited [Automotive And Farm Equipment Business]. Yashika Luthra holds Master Of Business Administration - Mba, Marketing And It, 80.5% from Institute Of Management Technology, Ghaziabad.

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Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]

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Profile bio

About Yashika Luthra

I'm a dynamic professional with a background in retail sales within the Automotive Industry. I bring to the table a blend of expertise in sales and manpower management and planning, dealer relationship management, performance management and credit and working capital management. My academic journey includes a PGDM in Marketing and IT from IMT, Ghaziabad, where I honed my skills in strategic planning and business research, product and brand management and communications, business analytics with SPSS. As a marketing enthusiast and learner, I thrive on challenges and innovation. I've also invested time in gaining certifications in areas like R language, SQL, digital marketing, and more. Beyond the professional sphere, I'm passionate about exploring diverse cultures and languages, with a proficiency level in Spanish up to A2.2.I'm eager to leverage my skills and knowledge to drive organizational success while continuously seeking opportunities for growth and learning.

Listed skills include Analytical Skills, Creative Problem Solving, Data Analysis, Event Management, and 20 others.

Current workplace

Yashika Luthra's current company

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Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]
Mahindra And Mahindra Limited [Automotive And Farm Equipment Business]
Product Marketing Manager
Mumbai, MH, IN
Website
mahindracareers.com
Employees
20227
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15 roles

Yashika Luthra work experience

A career timeline built from the work history available for this profile.

Deputy Manager - Digital Strategy

Mahindra And Mahindra Limited [Automotive And Farm Equipment Business]

Mumbai, Maharashtra, India

• Led the launch readiness for BEVs by optimizing customer journeys (LETBR) and ensuring system integration across DMS, SF, LMS, and Service Genie.• Defined and executed the Remote Vehicle Diagnosis (RVD) strategy, enhancing service operations by integrating C360 and V360 platforms.• Pioneered the “Experience on Wheels (EOW)” initiative, transforming customer test drive experiences with innovative, seamless workflows.• Established and managed PMO frameworks for EV GTM, reducing project delivery time and enhancing time-to-market efficiency.• Drove digital transformation by introducing cutting-edge technologies at EV dealerships, including immersive simulators and configurators.• Unified customer support through chatbot integration across website, WhatsApp, and app channels, enhancing user engagement and service efficiency.• Fostered strong cross-functional collaboration, driving team performance, and delivering on business objectives with consistent results via project documentation and dashboards.

Management Trainee

Mahindra And Mahindra Limited [Automotive And Farm Equipment Business]

India

• Boosted key parameters for XUV300 (33% in TD% and 9% in retail) in 3 months for Lucknow market, achieving an overall improvement of 3%. • Managed 2 branches, demonstrating an overall boost of 20% in sales since Dec’23 and revamped digital engagements that yielded a 30% rise in enquiry generation, 4.1% increase in TD ratios and 7.4% surge in digital sales at Randhawa Motors, Mumbai. • Planned ATL and BTL activities for XUV400 Pro launch at dealership level for Mumbai market.• Conducted mystery audits for Lucknow and Mumbai ROs to highlight pre-sales leakages and improved the customer experience metrics.• Piloted customer profiling and leveraged insights to analyse customer needs and refine targeting strategies for XUV700, Scorpio N, XUV300 and XUV400.• Revitalizing digital parameters and strategies to increase CV in Mumbai market.

Jun 2023 - Jun 2024

Management Intern

Porter

Bengaluru, Karnataka, India

• Conducted a comprehensive analysis of Porter.in's brand architecture, addressing social channel queries with a 15% reduction in response time.• Spearheaded influencer marketing research, identifying and collaborating with 10 high-impact influencers, resulting in a 25% increase in brand reach on the YouTube platform.• Implemented strategic measures to optimize digital footprints on YouTube, achieving a 20% reduction in operational costs and enhancing overall efficiency.

Apr 2022 - Jun 2022

Corporate Head

Enactus Dtu

New Delhi Area, India

Mar 2019 - May 2020

Corporate Project Manager

Enactus Dtu

New Delhi, Delhi, India

Sep 2017 - Mar 2019

Business Analyst And Human Resource Intern

Medtoureasy

Gurgaon, India

Jun 2019 - Aug 2019
Team & coworkers

Colleagues at Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]

Other employees you can reach at mahindracareers.com. View company contacts for 20227 employees →

SL Soowon Lee Soowon Lee Colleague at Mahindra And Mahindra Limited [Automotive And Farm Equipment Business]South Korea, Korea, Republic Of View → AK Amar Kata Amar Kata Colleague at Mahindra And Mahindra Limited [Automotive And Farm Equipment Business]Hyderabad, Telangana, India View → GS Gaurav Sahib Gaurav Sahib Colleague at Mahindra And Mahindra Limited [Automotive And Farm Equipment Business]Dubai, United Arab Emirates View → MK Manoj Kumar Nalla Manoj Kumar Nalla Colleague at Mahindra And Mahindra Limited [Automotive And Farm Equipment Business]Hyderabad, Telangana, India View → AJ Abhishek Joil Abhishek Joil Colleague at Mahindra And Mahindra Limited [Automotive And Farm Equipment Business]Mumbai, Maharashtra, India View → AT Advocate Tanzeem Akram Advocate Tanzeem Akram Colleague at Mahindra And Mahindra Limited [Automotive And Farm Equipment Business]Dundee, Scotland, United Kingdom View → PK Pandurang Kasture Pandurang Kasture Colleague at Mahindra And Mahindra Limited [Automotive And Farm Equipment Business]Pune, Maharashtra, India View → SY Sharad Yadav Sharad Yadav Colleague at Mahindra And Mahindra Limited [Automotive And Farm Equipment Business]Faizabad, Uttar Pradesh, India View → RC Rajendra Chandel Rajendra Chandel Colleague at Mahindra And Mahindra Limited [Automotive And Farm Equipment Business]Ahmednagar, Maharashtra, India View → VR Vandana Rathod Vandana Rathod Colleague at Mahindra And Mahindra Limited [Automotive And Farm Equipment Business]Ahmedabad, Gujarat, India View →
3 education records

Yashika Luthra education

High School, Humanities/Humanistic Studies, 90.25%

Sachdeva Public School
FAQ

Frequently asked questions about Yashika Luthra

Quick answers generated from the profile data available on this page.

What company does Yashika Luthra work for?

Yashika Luthra works for Mahindra and Mahindra Limited [Automotive and Farm Equipment Business].

What is Yashika Luthra's role at Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]?

Yashika Luthra is listed as Product Marketing Manager at Mahindra and Mahindra Limited [Automotive and Farm Equipment Business].

Where is Yashika Luthra based?

Yashika Luthra is based in Mumbai, Maharashtra, India while working with Mahindra and Mahindra Limited [Automotive and Farm Equipment Business].

What companies has Yashika Luthra worked for?

Yashika Luthra has worked for Mahindra And Mahindra Limited [Automotive And Farm Equipment Business], Markup - The Official Marketing Committee Of Imt Ghaziabad, Porter, Enactus Dtu, and Crescita- Hr Club, Dtu.

Who are Yashika Luthra's colleagues at Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]?

Yashika Luthra's colleagues at Mahindra and Mahindra Limited [Automotive and Farm Equipment Business] include Soowon Lee, Amar Kata, Gaurav Sahib, Manoj Kumar Nalla, and Abhishek Joil.

How can I contact Yashika Luthra?

You can use AeroLeads to view verified contact signals for Yashika Luthra at Mahindra and Mahindra Limited [Automotive and Farm Equipment Business], including work email, phone, and LinkedIn data when available.

What schools did Yashika Luthra attend?

Yashika Luthra holds Master Of Business Administration - Mba, Marketing And It, 80.5% from Institute Of Management Technology, Ghaziabad.

What skills is Yashika Luthra known for?

Yashika Luthra is listed with skills including Analytical Skills, Creative Problem Solving, Data Analysis, Event Management, Online Research, Microsoft Excel, Creative Writing, and Organization Skills.

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