• Led the launch readiness for BEVs by optimizing customer journeys (LETBR) and ensuring system integration across DMS, SF, LMS, and Service Genie.• Defined and executed the Remote Vehicle Diagnosis (RVD) strategy, enhancing service operations by integrating C360 and V360 platforms.• Pioneered the “Experience on Wheels (EOW)” initiative, transforming customer test drive experiences with innovative, seamless workflows.• Established and managed PMO frameworks for EV GTM, reducing project delivery time and enhancing time-to-market efficiency.• Drove digital transformation by introducing cutting-edge technologies at EV dealerships, including immersive simulators and configurators.• Unified customer support through chatbot integration across website, WhatsApp, and app channels, enhancing user engagement and service efficiency.• Fostered strong cross-functional collaboration, driving team performance, and delivering on business objectives with consistent results via project documentation and dashboards.

• Boosted key parameters for XUV300 (33% in TD% and 9% in retail) in 3 months for Lucknow market, achieving an overall improvement of 3%. • Managed 2 branches, demonstrating an overall boost of 20% in sales since Dec’23 and revamped digital engagements that yielded a 30% rise in enquiry generation, 4.1% increase in TD ratios and 7.4% surge in digital sales at Randhawa Motors, Mumbai. • Planned ATL and BTL activities for XUV400 Pro launch at dealership level for Mumbai market.• Conducted mystery audits for Lucknow and Mumbai ROs to highlight pre-sales leakages and improved the customer experience metrics.• Piloted customer profiling and leveraged insights to analyse customer needs and refine targeting strategies for XUV700, Scorpio N, XUV300 and XUV400.• Revitalizing digital parameters and strategies to increase CV in Mumbai market.

• Conducted a comprehensive analysis of Porter.in's brand architecture, addressing social channel queries with a 15% reduction in response time.• Spearheaded influencer marketing research, identifying and collaborating with 10 high-impact influencers, resulting in a 25% increase in brand reach on the YouTube platform.• Implemented strategic measures to optimize digital footprints on YouTube, achieving a 20% reduction in operational costs and enhancing overall efficiency.

worked under contract and negotiations.