Lead efforts to promote sustainability within the JMA Dome at Syracuse University. My role includes recruiting and managing volunteers, developing and implementing strategies to increase composting efforts, and driving initiatives to reduce the Dome’s carbon footprint.

As an Assistant Volunteer for Events with Whitman Women in Business (WWiB), I help plan and organize events that focus on empowering and supporting women in business. Our goal is to create opportunities for women to network, share knowledge, and develop the skills needed to succeed in their professional careers.

(E-Commerce Startup)-Assisted in rebranding efforts to enhance brand identity and market positioning.-Studied heatmaps and user behavior to optimize the company website for improved user experience and conversion rates.-Utilized Google Analytics to optimize marketing campaigns across various channels, driving ROI improvements.-Leveraged Tableau to analyze data and target relevant audiences on platforms like Etsy and Wayfair.-Grew social media presence, using data-driven strategies to increase brand engagement.

- Conceptualized and spearheaded a series of B2B and B2C marketing initiatives across various platforms, leveraging insights from consumer behavior research and market trends, resulting in heightened sales of key products.- Crafted comprehensive strategies for content creation, social media management, and influencer marketing, driving engagement and brand visibility.- Developed and implemented experiential marketing strategies across various industries, enhancing brand recall and driving sales.

From identifying the scope of work of client to its market research, 360-degree branding solutions, digital strategy, lead generation, reputation management and online & offline marketing strategies for both B2B and B2C clients.Working directly under the founders, my responsibilities included building a brand from the ground up to making it a success. This also included formulating marketing & branding strategies for existing clients to acquiring new ones.

Analyzed customer demographics data and recommended go to market strategies for customer acquisition and engagement. Gathered customer feedback by creating surveys to capture customer inclinations & behavior. Also managed operational details and key challenges to ensure product line’s exhibition success.