All things Marketing

• Growth Strategy: Assessed current state business portfolio for 2 most profitable products across B2B; recommended product, pricing and channel strategy for expansion through market assessment, competitive benchmarking and customer analysis• New Product Launch: Developed GTM strategy for Lease Discounting product; shortlisted 20+ potential targets for partnership through synergy assessment and identification of existing portfolio• Commercial Due Diligence: Evaluated industry dynamics, business models of competitors and provided strategic perspective on the business by identifying very POD’s

• Achieved a revenue of Rs.1 Cr (vs peer avg. of Rs.0.75Cr) through need gap analysis and offering customized product solutions• Developed 100+ compelling marketing collaterals & multimedia content to build brand awareness, nurture leads & drive engagement.• Expanded consulting team with 40+ subject matter experts through strategic planning and streamlined onboarding processes.• Introduced innovative consulting offerings such as personalized mentorship, independent project guidance, and scholarship advisory.• Developed 100+ compelling marketing collaterals & multimedia content to build brand awareness, nurture leads & drive engagement.• Expanded consulting team with 40+ subject matter experts through strategic planning and streamlined onboarding processes.• Introduced innovative consulting offerings such as personalized mentorship, independent project guidance, and scholarship advisory.• Led ‘PassportPal' referral program, resulting in 2x expansion of new user base & 60% Month-On-Month increase in organic leads• Optimized offline marketing for cost-effective customer expansion, onboarded 28 Ambassadors, leading to 100+ qualified leads

• Achieved 37% increase in CTR via A/B testing and crafting personalizing email content, also overseeing social media campaigns• Increased website traffic by 50%(Year-On-Year) basis by launching search engine optimisation campaign for long-tail keywords• Revamped website sign-in pages and popups, elevating user engagement & achieving a 67% conversion from website visitors

1. Designing Marketing Campaign for Panasonic smartphones.2. Lead a team of 5 members.3.Actively participated in college event to promote our brand.

Actively conducted market research for the company.Researched about Various cities in India.Identified various accommodations , leisure activities and monuments in different cities.

Developed strategies to aware potential customer about the concept of Affiliate marketing.Helped design marketing campaign for Coupon Bazaar.Active member of business Development team.

End to end recruitment.Reporting feedback to senior management.

Actively participating in College events to promote our brandDeveloping Strategies to spread awareness and help break stereotypes about POLO game.