Yash Kishnani Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Canada

Toronto, Ontario, Canada

• Applied B2B marketing expertise in a retail setting, achieving a 32% YOY increase insales by leading business consumers through the sales funnel with a focus to onboardbusinesses with Apple
• Supported and trained new graduates on the floor, enabling them to navigate challenging tasks effectively.
• Contributed 2% of the total sales in FY2022'
• Conducted thorough needs assessments for an average of 20 customers per day.
• Aligned customer needs with the right products, awareness of service offerings, guidance, and solutions.

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Formulated and executed targeted digital campaigns strategically designed to enhance brand visibility and showcase completed projects.
• Attained a 67% surge in social followers and 45% upswing in online engagement by consistently integrating innovative ideas.
• Carried out comprehensive analytical assessments, utilizing data insights to closely monitor performance KPIs and improve user engagement and reach.
• Led cross-functional teams during all phases of program requests, resulting in a smooth and timely delivery of projects and improved client satisfaction scores.

India

• Managed 17+ accounts.
• Increased client retention and satisfaction rate by 15%
• Developed and executed integrated marketing campaigns, achieved 20% increase in effectiveness.
• Implemented CRM strategies (direct mail); response rate of 12% surpassing industry average by 5%
• Responsible for managing paid traffic sources across brands ($500k+ spend): (Google Adwords, Bing, Yahoo!, DBM, GDN, Facebook, Twitter, AOL)
• Increased Paid Search ROI by 100% in a few months

India

• Acquired 8+ B2B Global Clients
• Developed marketing content, achieved an outreach of 700k+ social accounts.
• Optimized website in collaboration with optimization Specialists, and Designers to increase quality traffic and user engagement on site.
• Introduced CRM software to automate workflow, sales and marketing efforts resulting in expanded book of business from $5 million to $8.9 million in revenue
• Remodelled and expanded business to E- Commerce platforms (Amazon, Mantra, Flipkart)
• Implemented strategic marketing tactics, resulted in a 25% increase in customer engagement and an average order value growth of $50.

Mumbai, Maharashtra, India

• Collaborated with Leading businesses and political parties
• Develop compelling content for social media brand promotion, including brands like Durex, Levi’s, Kalli Peele.
• Managed content calendars and presentations for company clients
• Coordinated with development teams, curated pitches for product launches, social awareness campaigns

Mumbai, Maharashtra, India

• Developed & executed brand-aligned social media strategy for MTV, Comedy Central and MTV Beats.
• Created weekly and monthly editorial calendars to promote company brands
• Developed and distributed content such as blogs, infographics, videos and press releases on social media and traditional news outlets
• Tracked social media engagement to identify high-performing ideas and campaigns for scalability.
• Supported marketing team at live and online events.

Msc, Marketing

Postgraduate Degree, Marketing Managment

Bachelor Of Mass Media And Communication, Mass Communication/Media Studies, 9 Out Of 10